The following is a list of the articles that appear in the January 2012 issue of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 5, No. 1, January 2012

• Australian university the latest to adopt Easy Access IP model. If you see an innovative approach to disseminating IP working in another part of the world and want to adopt it in your university, there might be several ways you could go about making that happen. But perhaps the most direct option would be to hire the individual who pioneered it.
• “Joe the Researcher” helps teach faculty how to commercialize their innovations. A recent workshop used a slide show starring the fictitious “Joe the Researcher” to teach NC State University faculty members and grad students the ins and outs of commercializing their ideas.
• Cultural shift yields increase in sponsored research funding. Oregon Health & Science University generated a record number of industry-sponsored research agreements in 2011, with 118 such agreements generating more than $12 million. Arundeep Pradhan, MS, associate vice president for the university’s TTO, says this was no accident, but rather the result of a concerted effort to create the kind of “business-friendly” atmosphere that helps lay the foundation for such success.
• New blog highlights emerging technologies at Berkeley Lab. A new blog created by the Lawrence Berkeley National Lab’s Department of Communications & Media Relations is being used as a vehicle to feature promising new inventions and relate stories of successful lab-to-marketplace transitions.
• NIH creates new website to fully automate licensing of research materials. In a response to complaints about the length of time it was taking to license out its unpatented research materials, the National Institutes of Health has created a new website that cuts the response time from six months to a few days.
• All Scottish research universities on board for revamped IP portal. The University-Technology.com website was already enjoying a good measure of success as the first initiative of its type in the UK, bringing together leading innovations from 12 research universities in Scotland. However, with the recent launch of a revamped portal, all 19 Scottish universities are now participating.

Posted January 30th, 2012 under Current Issue. [ Comments: none ]

The following is a list of the articles that appear in the December 2011 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 4, No. 12, December 2011

• Start-up funding seen as leading metric for tech transfer efforts. Many TTOs rely on standard metrics such as licensing revenue or number of patents issued to assess their commercialization efforts, but Richard A. Miller, MD, recently named chief commercialization officer and research professor at The University of Texas at Austin, takes a different tack.
• UNH director views TTOs as the ‘original seed stage capitalists.’ Marc Sedam, executive director of the Office of Research Partnerships and Commercialization at the University of New Hampshire, has a unique take on the role of TTOs — which in turn colors the way he markets university IP. “I’ve always looked at tech transfer in a university in ways most people don’t,” he concedes. “We are the original seed stage capitalists — we ‘fund’ ideas.”
• Rutgers pursues diversified approach to generate business partnerships. Rutgers University places a high priority on business partnerships, and because of that it is pursuing several different strategies to strengthen its relationships with industry.
• Aggressive approach doubles university’s invention disclosure rate. An “aggressive” approach to faculty outreach at the University of Manitoba doubled the number of invention disclosures within 19 months and has kept levels high ever since, according to Garold G. Breit, CLP, executive director of the technology transfer office.
•  ‘Beer and Biotech’ fosters ties between industry, university researchers. While in some industries the “buttoned-down” approach still holds sway, that’s apparently not the case in bioscience, as the success of the new “Beer and Biotech” series created by the Virginia Biotechnology Association (VABIO) clearly attests.
• Effective patent landscaping can double as scouting report for potential partners. In the movie “The Paper Chase,” Professor Kingsfield predicts his students will “leave thinking like a lawyer.” While not all IP marketers want, or even need, to become attorneys, “thinking like a lawyer” can be a very good thing.

Posted December 23rd, 2011 under Current Issue. [ Comments: none ]

The following is a list of the articles that appear in the November 2011 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 4, No. 11, November 2011

• Alumni cited as vast untapped resource for TTOs. The good news: Most alumni feel close to their alma maters and are more than willing to help them succeed. The not so good news: a relatively small number of TTOs have developed successful alumni outreach programs.
• Use these strategies and tools to improve IP assessment and triage. The main steps in IP triage and assessment are fairly standard and widely used by TTOs of all types and sizes, but as a webinar recently hosted by Technology Transfer Tactics clearly shows, what sets programs apart is what happens within each of those phases. During the webinar, “Best Practices in IP Portfolio Assessment and Triage,” both presenters agreed it’s critical to access a wide range of expert opinion (i.e., inventors, industry, and research assembled by interns) as quickly as possible.
• Visibility, transparency essential elements of successful faculty outreach. An effective faculty outreach program is essential to the success of any commercialization effort, but it becomes even more critical — and time-sensitive — when a new TTO director arrives from another institution.  Michael P. Straightiff, MBA, who was recently named director of the University of Virginia Patent Foundation after serving as director of biomedical engineering commercialization in Case Western Reserve University’s Technology Transfer Office, is keenly aware of that challenge — and he’s also very clear on how he’ll go about addressing it.
• Look beyond numbers when evaluating your marketing initiatives. While TTO leaders agree that metrics are important tools to use when evaluating your marketing programs, they warn against becoming so wedded to hard numbers that you fail to see the entire picture.
• “UPstart” organization helps nascent companies move toward the market. A number of universities have set up organizations to help launch spinoffs, but in many cases those organizations are separate and distinct from the TTO. At the University of Pennsylvania, however, the UPstart program is part of Penn’s Center for Technology Transfer.

Posted November 30th, 2011 under Current Issue. [ Comments: none ]

The following is a list of the articles that appear in the October 2011 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 4, No. 10, October 2011

• De-risking university IP helps optimize chances for commercialization. Bryan Ritchie, who recently took the reins of the Technology Commercialization Office at the University of Utah, plans to follow the same road map that led to his success at Michigan State: adding value to new ideas to the point where firms and partners can successfully take new products to the market.
• ‘Umbrella’ organization brings one-stop shopping to U of Maryland. In an effort to accelerate the pace of innovation and tech transfer, with the goal of ultimately getting more of its research to market, the University of Maryland has created a new Center for Innovation and Entrepreneurship, which Maryland President Wallace D. Loh described in a speech at his inauguration as a “one-stop concierge service.”
• Venture fund, faculty education boosting U of Vermont start-ups. The fact that the University of Vermont (UVM) has spun out a growing number of new companies in the last several years is no accident; it is the result of both the creation of a gap fund to help start-ups develop, and a culture change that encourages disclosures and entrepreneurship among faculty members.
• Marketing expert cites four keys to create positive awareness. Whether you’re looking to license a technology, promote a start-up or brand your office, your ultimate goal is to try to create positive awareness.
• New AUTM portal to provide broad access to university IP. If things work out as planned, by the end of the year industry licensors interested in learning about available university IP will be able to access innovations from a wide range of institutions through a single source — the Global Technology Portal currently under development by AUTM.
• Israeli commercialization alliance combines two ‘firsts’ for partners. A recent commercialization cooperation agreement between Yissum Technology Transfer Company of the Hebrew University of Jerusalem and Shaare Zedek Medical Center, also located in Jerusalem, represents a combination of “firsts” for the two partners.

Posted October 28th, 2011 under Current Issue. [ Comments: none ]

The following is a list of the articles that appear in the September 2011 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 4, No. 9, September 2011

• Service-oriented approach brings more deals and better relations with faculty. In a recent post written jointly by R.F. (Rick) Shangraw Jr., senior vice president in the Office of Knowledge Enterprise Development at Arizona State University, and Augustine Cheng, the managing director and chief legal officer for Arizona Technology Enterprises at ASU, the co-authors laid out what they termed “a new prescription” for TTOs.
• SUNY listened to stakeholders when crafting new tech transfer web resource. According to Heather Hage, when creating a new web resource for commercialization the three most important words are “listen, listen, listen.”
• Use digital media to make your IP come to life. Whether in the form of a webcast, podcast, or YouTube video, digital media offers an exceptional way to market individual technologies, says Karen Hiser, a senior consultant with Fuentek, LLC. The trick, she says, is determining which approach — or combination of approaches — best suits a given invention.
• ‘Division of labor’ helps U Iowa student group evaluate IP. Deciding which of 50 or 60 proposed inventions has the greatest chance of success is a complex process and requires expertise in a number of areas. A group of students at the University Of Iowa Carver College Of Medicine has addressed that challenge by incorporating members from several key disciplines.
• Penn State merger seen as opportunity for synergy, efficiency. Ronald J. Huss, PhD, associate vice president for research and technology transfer and OTM director at The Pennsylvania State University, says the recent merger of two separate offices on his campus will lead to more coordinated efforts to market the university’s IP.
• Twitter can be a powerful market research tool for your TTO. Though Twitter has become a staple of many marketers’ social media tools, its potential goes beyond customer engagement and mobile marketing, according to one expert who is applying the service as a key strategy in her market research.

Posted September 22nd, 2011 under Current Issue. [ Comments: none ]

The following is a list of the articles that appear in the August 2011 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 4, No. 8, August 2011

• Hopkins to make house calls to biotech companies in “Deals on Wheels” effort. The “mountain” will be coming to “Mohammed” in Montgomery County, MD, when Johns Hopkins Technology Transfer launches its “Deals on Wheels” program in the fall. At least once a month, members of the Baltimore-based TTO team will be making personal visits to biotech firms in the area in an effort to bolster outreach and build bridges to the region’s biotech firms.
• ‘Breakfast club’ puts Emory technologies before VCs, entrepreneurs. It may sound like a relatively modest undertaking, but when it comes to marketing its technology Emory University’s Office of Technology Transfer’s semiannual Breakfast Club is “probably the most effective thing we do,” according to Todd Sherer, PhD, associate vice president for research and director of technology transfer.
• Reworked GA Tech website provides more navigable ‘roadmaps’ for key target audiences. A revamped website for Georgia Tech’s technology commercialization services has made it much easier for key audiences to find what they’re looking for and to quickly and easily get there.
• BIO tradeshow preparation reveals UniQuest’s holistic approach to IP marketing. When walking through the halls of a major industry exposition, attendees see the flashy booth displays and the people behind them, but most have little understanding of the preparation that goes into such an undertaking.
• Wellspring collaboration with VIVO offers online ‘researcher profiles.’ Giving your target audience what they want and need is the key to success in any marketing campaign, and the decision makers at Wellspring Worldwide and VIVO have apparently done just that, joining forces to create the new service called Flintbox Researcher Profiles.
• CSU, manufacturing group form partnership to push economic development. A number of universities are seeking closer relationships with economic development entities, but Colorado State University has gone farther than many by actively participating in the economic development process.

Posted August 30th, 2011 under Current Issue. [ Comments: none ]

The following is a list of the articles that appear in the July 2011 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 4, No. 7, July 2011

• U Delaware uses new logo, website in re-branding effort. The University of Delaware’s Office of Economic Innovation and Partnerships, an organization responsible not only for interfacing with inventors and students but for reaching out to business partners in the state of Delaware and beyond, has undertaken a re-branding effort to more clearly communicate its role to key audiences.
• University offices join forces to “supercharge” TTO’s web offerings. Revamping a TTO website to more effectively market your technologies is no easy task, but as several different departments at the University of Rochester have learned, the process can be made easier — and more successful — when a team consisting of key stakeholders jointly attacks the problem.
• Use of LinkedIn leads to more contacts, new business for BYU. A growing number of TTOs are learning the value of the social network LinkedIn, but few perhaps have employed it as effectively as BYU. Not only does the university receive between three and 20 responses for each post, according to associate director of technology transfer Dee Anderson, but it has already generated new business — with more apparently on the way.
• NUtech Ventures forms intern partnership with business school. NUtech Ventures, a non-profit research corporation that serves as the University of Nebraska’s commercialization arm, has established a partnership with the university’s business college to support up to five interns who work in the NUtech Ventures office to research the commercial potential of university technology.
• Merged offices combine the strengths of university TTO, entrepreneur center. Getting two distinct university departments to drop their “egos” and merge into one organization is always a challenge, but it was one that David Shaw, PhD, vice president for research and economic development at Mississippi State, felt was well worth the effort when he decided to combine the university’s Entrepreneurship Center and its Office of Technology Commercialization.

Posted July 28th, 2011 under Current Issue. [ Comments: none ]

The following is a list of the articles that appear in the June 2011 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 4, No. 6, June 2011

• Market validation plans confirm commercial potential of technologies, start-ups. Okay, so you’ve got a novel technology or a start-up with a product you’re excited about, and you’re optimistic about your chances for success. But does your potential market feel the same? Are they willing to buy your product?
• Market focus is key ingredient in U of Edinburgh’s spinoff success. Grant Wheeler, head of company formation at Edinburgh Research and Innovation, the organization responsible for guiding University of Edinburgh-based research projects to market, is pretty clear on why the university has been successful in producing a high level of spinoffs.
• Students conduct market research, end up as start-up partners. One of them was an interdisciplinary business management major, another was a speech communication major and entrepreneurship minor, a third was a finance major, and a fourth a general engineering major and entrepreneurship minor. Separately, you might not think of them as start-up founder material, but they’ve now inked a license agreement with their alma mater, Miami (OH) University.
• U of Utah Medical Accelerator speeds start-ups to marketplace. Although the University of Utah is widely viewed as one of the most successful creators of academic start-ups, tech transfer officials are certainly not sitting on their laurels. The school launched a new program a year ago that promises to boost start-up generation another notch higher.
• Valuable lessons learned in creating a TTO e-newsletter. Norell Hadzimichalis, PhD, of the University of Medicine & Dentistry of New Jersey Office of Patents and Licensing, now knows that creating an e-newsletter is not quite as simple as she first thought. But having just published her third quarterly edition, she believes that after an initial misstep she now has a successful marketing tool.
• Incubators provide strong foundation for business plan competition success. A systematic analysis is uncovering the critical role incubators appear to be playing in the ability of start-ups to win business plan competitions.

Posted June 28th, 2011 under Current Issue. [ Comments: none ]

The following is a list of the articles that appear in the May 2011 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 4, No. 5, May 2011

• Video a ‘powerful marketing tool’ for IP marketing. If you’re not already using video to market your IP you should strongly consider it.
• Changes in approach needed for marketing software, copyright licenses. While software, multi-media and copyright licensing are viable opportunities, most do not hold the financial “home run” potential of blockbuster drugs. The fact that they may be continually updated and re-marketed give them longer term potential, which in turn dictates a different marketing approach and a more complex relationship with faculty.
• Willing clients, savvy media relations approach spell PR success. Not many tech transfer media relations campaigns can boast an article in the Wall Street Journal, but that’s exactly what the launch of the USC Stevens Institute achieved.
• U Florida grabs coat tails of national economic agenda to promote technology showcase. The University of Florida’s annual Technology Showcase, held on April 15th, was the fifth iteration of this annual event, but it may have had even a bit more significance than its predecessors given the current emphasis by federal and state agencies on innovation as a key to renewed growth and prosperity.
• Don’t fear social media for distribution of video marketing. Social media offers a number of effective vehicles for wide distribution of your marketing videos, but because it is still relatively new some TTOs view it with trepidation.
• Newly created center to market educational IP for U Wisconsin. The Wisconsin Center for Education Products and Services (WCEPS), recently created by “friends” of the University of Wisconsin-Madison, plans to enhance the marketing and licensing of non-patentable — but often copyright-protected — IP created by faculty and staff.
• Quartet of universities wins NSF support for industry-academia co-op program. Four universities are pooling their research resources with industry and with each other through the formation of an Industry and University Cooperative Research Center.

Posted June 2nd, 2011 under Current Issue. [ Comments: none ]

The following is a list of the articles that appear in the April 2011 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 4, No. 4, April 2011

• Taking care of business’ yields impressive PR results for BYU. The headline of the Business Week article read: “Brigham Young’s Entrepreneur Factory;” the upshot of the story was that despite a relatively modest research budget, BYU has been able to play with the tech transfer “big boys” when it comes to start-ups.
• Political campaigns and IP marketing: Not-so strange bedfellows. IP marketers rarely, if ever, think of themselves as politicians, and it’s fair to say that politicians never think of themselves as IP marketers. Yet there is much that tech transfer professionals can learn about marketing from political campaigns.
• “Scout” program helps UVA’s outreach to well-funded researchers. The UVA Patent Foundation (UVAPF) developed a program several years ago to  identify and reach out specifically to faculty members working under large grants who had not had much interaction with the foundation. While it is difficult to demonstrate a definitive link between the program and increased disclosures, Miette H. Michie, MS, executive director and CEO of the UVAPF, is convinced it has been a success.
• Nation’s economic agenda puts additional focus on UF’s technology showcase. The University of Florida’s annual Technology Showcase, held on April 15th, was the fifth iteration of this annual event, but it may have had even a bit more significance than its predecessors given the current emphasis by federal and state agencies on innovation as a key to renewed growth and prosperity. In fact, UF acknowledged as much in the opening sentence of a news release previewing the event: “As university research drives entrepreneurship and innovation to the forefront of the nation’s economic agenda, it’s an exciting year for . . .  ‘A Celebration of Innovation.’”
• Marketing “double-whammy” formally introduces young TTO to its community. The fledgling Office of Technology Transfer (OTT) at Boise State University had its formal “coming out” party in March — which featured the integration of what are often two distinct marketing vehicles, according to director Mary Givens.

Posted April 27th, 2011 under Current Issue. [ Comments: none ]

The following is a list of the articles that appear in the March 2011 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 4, No. 3, March 2011

• TTO mixing ‘aggression’ and flexibility in its marketing approach. Howard Grimes, dean of research and graduate studies at Washington State University, says his university is “aggressive” in its approach to marketing IP, but flexibility is an equally important component of what he considers to be WSU’s unique approach.
• Market-specific e-newsletter reels in potential licensees. The University of Virginia Patent Foundation has taken targeted marketing to a new level, launching an e-newsletter aimed at a single group of potential licensees – and it seems to be paying off.
• U Manchester ‘CEs’ pursue wide variety of approaches to boost disclosures. The University of Manchester (UK) had a very successful 2009-2010 when it came to generating faculty disclosures; from July 2009 to July 2010 disclosures rose 20% to 342 — the first time the university had seen that figure exceed 300.
• Tech transfer students hit ‘home run,’ forging deal with Lockheed. In its very first semester, the new tech transfer course for MBA students at the University of Maryland’s Robert H. Smith School of Business has yielded a business case that secured a $200,000 investment from Lockheed Martin.
• ‘Transformed’ TTO seeks to up disclosures, improve IP evaluation. The word “transformation” is sometimes used as much for effect as it is to accurately depict just how much an organization is changing, but at Oregon State University the newly named Office for Commercialization and Corporate Development is a clear departure from its predecessor.
• Blog site provides new marketing outlet for universities. A growing number of universities have come to recognize the marketing value of blogs, but not all of them have the staff or the time required to launch a blog and keep it fresh. In Boston, however, it’s no longer necessary for universities to create their own blog in order to post about their latest activities and share them with the innovation community.

Posted March 29th, 2011 under Current Issue. [ Comments: none ]

The following is a list of the articles that appear in the February 2011 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 4, No. 2, February 2011

• Licensing success story illustrates keys to cementing industry-university partnership. Tech transfer offices spend a good deal of time evaluating technologies and determining their market potential, but it’s important to keep in mind that a good technology alone does not guarantee that your marketing efforts will be successful.
• Does licensing app auger new marketing opportunities for TTOs? In a move that helps forge a new IP marketing frontier, the National Institutes of Health (NIH) has launched a smart phone app to help market its technologies.
• For Northwestern TTO, blockbuster drug is a double edged sword. Every TTO would love to have a blockbuster drug like Lyrica, the pain reliever for patients suffering from neuropathic pain developed by researchers at Northwestern University. From a marketing perspective, such a “home run” can be used effectively to inspire other inventors — and Northwestern is doing just that.
• Guest Commentary: Don’t let passion for your IP stand in the way of a good business deal.
• Looking for an industry partner? Beware the “know-it-all” inventor. There are a number of errors that universities commonly make that can “turn off” a potential industrial partner.
• TTO scours campus in search of new IP in the form of faculty-developed apps. Calling it “a significant untapped market,” Lesley Millar, director of the Office of Technology Management at the University of Illinois, Urbana-Champaign, says her office “is trying to reach out to developers and programmers on campus” to enlist their help in widening the OTM’s mobile marketing footprint.
• Rutgers looks to cash in on new CEO-in-Residence program. When Rutgers University set out to create its recently launched CEO-in-Residence program, the key players knew it made sense to learn from similar programs that had already been successful. On the other hand, it was also important that the program be “very much a Rutgers model.”

Posted February 23rd, 2011 under Current Issue. [ Comments: none ]

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