Georgia Tech’s Enterprise Innovation Institute and the Technology Association of Georgia (TAG) have joined forces to expand educational and professional networking opportunities for coastal Georgia’s inventor community. Their first joint effort will be a series of workshops to help inventors improve their product development and business efforts, while connecting them with resources in marketing, financing, manufacturing/prototyping and licensing. One of the workshops will be entitled, “Fundamentals of Marketing.” Georgia Tech’s decision to partner with TAC grew out of a statewide comprehensive survey of independent inventors it launched in 2007 through a pilot program sponsored by the U.S. Economic Development Administration. More than 300 inventors responded to the survey, and Georgia Tech researchers have used that feedback to create the workshops. “Beyond developing a greater understanding of the scope and nature of independent invention activity in our state, we launched the pilot program to identify three areas: unmet needs, ingredients for success and effective resources for inventors,” says Joy Wilkins, manager of community innovation services at the Enterprise Innovation Institute. “If we can understand the needs of inventors and how Georgia Tech can better connect these idea artists to helpful resources, there is a real potential to boost commercialization and economic development throughout the state.” Go to: The Creative Coast Alliance

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