E-mail marketing campaigns present numerous challenges for IP marketers, not the least of which is tracking. Are your targets getting your e-mails? Are they forwarding them? A new program from Fayetteville, NC-based AIT called Email Marketer Pro is designed to help make e-mail marketing campaigns more efficient. The web-based tool creates, sends, and tracks e-mail campaigns with reporting tools to support your marketing decisions. “I was very impressed with it because I could separate my e-mail services from my web site, making my web site run faster, and the analytical tools showed which products my clients were interested in,” says Sharon Hartman of Environmental Sustainability Group. “I can see who read the e-mail, the links they clicked on, and if they forwarded it.” Go to: Virtualization

Posted October 28th, 2008 under Intellectual Property Marketing

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