Web-based marketing is an essential, low-cost component to any IP marketing plan. If you’re not incorporating search engine marketing and optimization, e-mail, social marketing, and other valuable web marketing channels into your overall strategy, you’re missing out on golden opportunities to promote and license your organization’s technologies. That’s why Technology Transfer Tactics and Intellectual Property Marketing Advisor have teamed up with a duo of web marketing veterans — an SEO, SEM and web site expert and an e-mail marketing guru — to bring you a practical, strategy-filled 90-minute webinar: Selling University IP In Cyberspace: Best Practices In Web-Based Marketing For Tech Transfer Professionals, Thursday, November 20, 2008, from 1:00-2:30 p.m. eastern time. In this how-to session, you’ll learn detailed tactics and techniques to turn your web site and electronic marketing efforts into valuable tools for building your brand, generating leads, and getting your IP if front of more licensee “eyeballs” — so you can sign more deals. For complete program and faculty details or to register, CLICK HERE.

Posted November 4th, 2008 under Audioconferences, Intellectual Property Marketing

Write a comment