The following is a list of the articles that appear in the January 2009 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 2, No. 1 (pp 1-12) January 2009

• ASU unit invests in outsourced PR to make sure efforts ‘get it right.’ The Flexible Display Center (FDC) at Arizona State University (ASU), a partnership of ASU, the U.S. Army and private industry to advance the development and commercialization of flexible display technologies, has engaged an outside PR firm for the first time — and director Greg Raupp, PhD, is very clear on why the decision was made. “We have a philosophy that if you want to do it right, you’ve got to work with a professional” ……… p. 1
• MSU’s TTO team learning to become ‘knowledgeable sellers.’ Are you a “knowledgeable seller?” The tech transfer team at Michigan State University (MSU) is working hard to become just that, as they seek to repeat the “home runs” the university achieved in anti-cancer compounds in the late ‘70s and ‘80s — before it even had a formal tech transfer office. Since then, MSU has been relatively quiet in terms of commercializing its IP — that is, until the fall of 2007 when it made a major commitment to proactively market its inventions ……… p. 1
• UCF’s ‘Millionaires Club’ recognizes faculty for sponsored research funding. Here’s an internal marketing idea that makes so much sense it engenders a ‘Why didn’t I think of that?’ moment: An annual event into which the most successful researchers of the year are inducted into a prestigious “Millionaires Club.” Recently, a record number of 32 researchers and their support staff from the Office of Research and Commercialization were inducted into the University of Central Florida Millionaires Club, which began in 2000 to celebrate the accomplishments of highly funded researchers ……… p. 2
• ‘Start-up Boot Camp’ helps ease fears, boost motivation among would-be faculty entrepreneurs. If starting your own company was easy, or free of risk, a lot more people would be doing it. But the truth is that fear of failure stops many potential entrepreneurs from taking that all-important first step ……… p. 3
• University enlists ‘competitors’ to build successful innovation expo. A collaborative effort among regional TTOs to showcase their technologies has demonstrated the wisdom of a “strength in numbers” approach when it comes to attracting potential licensees and investors ……… p. 4
• When is the right time to hire a PR firm, and what will it cost you? Not every TTO needs a PR firm — and not every time is the right time to retain one ……… p. 6
• Enlist your attorney to assist in IP marketing efforts. Marketing might not strike some as an integral part of an IP attorney’s job description, but Jason Haislmaier, JD, a partner in the Boulder, CO office of Holme Roberts & Owen LLP and co-chair of its IP, Technology and Media Group, begs to differ. “As a practical matter, there is potential for lawyers to play a role both in internal and external marketing,” Haislmaier asserts ……… p. 10
• Advice for inventors on making a pitch to the TTO. Sometimes successful IP marketing begins with an inventor convincing a skeptical TTO that his research has commercial potential. Jason Haislmaier, JD, a partner in the Boulder, CO office of the law firm Holme Roberts & Owen LLP, says he often helps inventors make such a pitch ……… p. 10

Posted January 1st, 2009 under Current Issue