The following is a list of the articles that appear in the April 2009 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 2, No. 4 (pp 37-48) April 2009

• Cornell creates inventor portal to address diverse faculty needs. Alan Paau, CLP, MBA, PhD, executive director and vice provost for technology transfer & economic development at Cornell University, knows that not all inventors are created equal; they have different levels of curiosity about the status of their inventions, different levels of involvement in commercialization efforts, and different senses of urgency about the pace of licensing and marketing activity. A desire to meet those diverse needs — and to serve faculty members at a level appropriate to their requirements — was a driving force behind the development of MyIP, a portal on the website of the Cornell Center for Technology Enterprise and Commercialization (CTEC) that continually updates information on patent status, licensing status and marketing status ……… p. 37
• Texas A&M tool assesses IP’s market potential, provides admin reporting mechanism. A tool called TechAssess, developed at Texas A&M, has proved to be an invaluable aide in determining the market potential of university IP, while at the same time providing an effective mechanism for communicating a clear progress report to administration ……… p. 37
• Faculty relations are top-of-mind concern for TTO executives. If you put a group of TTO and IP marketing executives together in a room and allowed them to vent about absolutely anything, what would emerge as their most nagging concern? The economy? More effective outreach to potential licensees? If you guessed gaining the cooperation and trust of faculty, you get a gold star. When AUTM decided to try something new at its 2009 Annual Meeting and host a free-for-all discussion at a “Marketing Town Hall Forum,” attendees came back time and again to the same thing: Improving relations with researchers ……… p. 38
• ‘Clemson Cluster’ event strengthens ties with licensees, incubators. An event held in February at the Clemson University Advanced Materials Research Laboratory to recognize technology-based companies in upstate South Carolina was just the first of many events designed to honor and support the ‘Clemson Cluster’ — 18 companies that have either licensed Clemson intellectual property or are located in university-affiliated incubation space ……… p. 39
• Small university TTO invests in full-time marketing director. Many large TTOs do not have a full-time marketing director, so what was the head of the small office at the University of Nevada thinking when he began a search for a director of intellectual property marketing and business development? More disclosures, better faculty relations, and more deals down the road ……… p. 45
• Decentralization of TTOs aids marketing efforts in university systems. About a dozen years ago the TTO at the University of Massachusetts generated only $200,000 in revenues; in recent years it has been ranked either second or third in New England with revenues between $35 million and $40 million — not bad when you keep company with such names as Harvard and MIT. Moving from a central tech transfer office to more local control on each system campus has been critical to success ……… p. 46

Posted April 17th, 2009 under Current Issue