The following is a list of the articles that appear in the June 2009 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 2, No. 6 (pp 61-72) June 2009

• Faculty a critical part of assessment and triage process. “Technology transfer is about relationships . . . period,” says Chad Hardaway, MBA, JD, director of the IP office at the University of South Carolina. “We do not license technologies alone; we license people.” Too often, however, assessment and triage focuses only on value propositions, the state of the market, the strength of the competition, and other typical criteria. But Hardaway and other tech transfer veterans say its critical to also factor in the human element — particularly the inventor ……… p. 61
• Your alumni can provide “knowledge capital,” not just cash. When you hear the word “alumni” in tech transfer circles the next word that often comes to mind is “donation,” but leaders at Mississippi State believe such an approach can be short-sighted when it comes to the kinds of help they need to move their technologies forward – especially their start-ups. In recent events involving alumni, notes licensing associate Chase Kasper, MBA, “we’ve made it clear we’re not just looking for capital infusion, but for knowledge capital. We’re in the process of building some bridges in terms of matching technologies with appropriate industry experiences. We are not necessarily looking for an investment of money” ……… p. 61
• British tech transfer firm ‘tweets’ to spread the word about its activities. MRC Technology, the tech transfer and commercialization company for the prestigious Medical Research Council of the U.K., has begun using Twitter to boost its tech transfer and translational communications ……… p. 62
• Firm creates ‘pipeline’ of potential partners to gain efficiency in IP marketing. When clients of Foresight Science & Technology are looking to license their IP or find partners, the company often has a ready list of contacts to provide them thanks to a marketing initiative the Providence, RI-based company has developed called “Pipeline Partners.” Phyl Speser, JD, PhD, the CEO and founder of Foresight, describes it as an “internally developed and frequently updated network of companies interested in licensing or buying new technologies from Foresight customers.” The pipeline now numbers several hundred partners “and we’re constantly growing,” he says. It’s an idea TTOs may want to adapt as part of their own marketing operations ……… p. 63
• State legislators targeted in TTO’s ‘Posters in the Rotunda’ campaign. Universities target many different audiences as they seek to spread the word about their research — and for the University of Wisconsin System, that includes state senators and representatives. That’s exactly who UW was targeting recently with their sixth annual “Posters in the Rotunda” event ……… p. 68
• Tip of the Month: Communicate with PR office to avoid surprise publications, protect patentability ……… p. 69
• Custom-built IP management software enhances marketing for Yissum. A new IP management software system called TTM (Technology Transfer Management), recently installed at Yissum, the tech transfer company of the Hebrew University of Jerusalem, has made a dramatic difference in the company’s marketing efforts. And those efforts are considerable. Yissum-licensed IP accounts for well over over $1 billion in sales annually, and its own revenues topped $60 million in 2008 ……… p. 70

Posted June 29th, 2009 under Current Issue