The following is a list of the articles that appear in the July 2009 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 2, No. 7 (pp 73-84) July 2009

• Pre-seed workshops help inventors, TTOs make ‘go/no-go’ decisions. Of all the decisions a TTO executive has to make, the “go/no-go” decision on new technologies is one of the most difficult. Marnie LaVigne, PhD, director of business development for the New York State Center of Excellence in Bioinformatics and Life Sciences, a University of Buffalo research center, says she has made that process a bit easier by sponsoring a series of “Pre-Seed Workshops” for inventors ……… p. 73
• TTO nurtures inventors, technology into the start-up phase. EXCMR, Ltd., a Columbus, OH-based start-up spun out of The Ohio State University, has achieved its current status — it’s readying the release of its technology to hospitals and patients — not only through the creativity of its inventors, but thanks to the marketing guidance the inventors received from the university’s Technology Licensing and Commercialization Office ……… p. 73
• Successful media relations strategy relies heavily on e-mail promotion. Exploit Technologies Pte Ltd., the leading tech transfer company in Singapore, employs a wide array of marketing strategies to spread the word about its activities. But perhaps its highest concentration of effort is in targeted media relations campaigns, reinforced by a steady flow of e-mail promotional pieces. This approach is clearly paying off, according to Boon Swan Foo, Exploit’s executive chairman. “Media coverage of news has been consistently high, and media attendance at events has also been consistently high,” he reports. “Exploit Tech has had more than 200 mentions in the media — broadcast, print and online — in the year 2008.” That ‘hit rate,’ he adds, should be even higher in 2009 based on year-to-date performance ……… p. 74
• Marketing joint projects goes more smoothly with a designated leader. A quick look at the list of recipients of $2.9 million in research funding through the inaugural Maryland Nanobiotechnology Research and Industry Competition grants program reveals some telling facts. First, of the 12 projects selected, eight involved the University of Maryland (UM) system. All of the eight UM winners involved collaborations with more than one institution. So the question naturally arises: When ongoing research involves crosses campus lines, how is the technology marketed? ……… p. 80
• Georgia university innovations featured on statewide IP marketing portal. A new collaborative project in Georgia is marketing IP developed in the state’s public and private universities on a single website, with an unmistakable goal in mind: To attract more businesses to the state ……… p. 81
• Program helps young entrepreneurs lay foundation for success. A collaborative a group of Canadian academic and economic development centers is launching a project next month at the University of Windsor aimed at helping young entrepreneurs conduct market research, investigate cross-border and online business issues, and prepare business plans for new ventures ……… p. 82

Posted August 3rd, 2009 under Current Issue