The following is a list of the articles that appear in the August 2009 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 2, No. 8 (pp 85-96) August 2009

• Oregon universities seek to establish a collective brand. Four of Oregon’s leading research universities have launched a new website to promote interaction between industry and academia. But the site, Innovate Collaborate Oregon, is more than an isolated collaboration; it is but one phase of a plan the universities have developed to create a collective brand ……… p. 85
• UT-Austin collaborates with other organizations to enhance IP exposure. After a series of increasingly successful annual conferences called “Ready to Commercialize,” which featured presentations by faculty inventors and talks by industry leaders, the OTT at the University of Texas-Austin decided to scale back and hold their conference every other year, using the off years to collaborate with other organizations ……… p. 85
• Marketing on Facebook: How to set up a fan page for your TTO. As university technology transfer offices face shrinking budgets and their potential clients gravitate towards social media, Facebook fan pages offer a powerful, no-cost way to market technologies and services ……… p. 86
• Incubator run by UMich students shows there’s strength in numbers. A basement in downtown Ann Arbor, MI, has become the temporary home of 11 small start-ups and 30 student entrepreneurs from the University of Michigan in a high-energy community called TechArb. They share space, equipment, and ideas, and are living proof, according to the student entrepreneur whose vision it was, that the whole is greater than the sum of its parts ……… p. 93
• ‘Valorisation’ firms enhance marketability of Canadian IP. Universities in the U.S. have access to any number of outside organizations that can help them market their IP and move technologies closer to commercialization; these vendors are independent organizations that are free to provide their services to any number of clients. In Canada, however, a small number of universities are served by affiliated organizations that perform many of the same functions, called “societies de valorisation universitaires” ……… 94

Posted August 28th, 2009 under Current Issue