Do you want to have a robust website that gives prospects easy access to information about your technologies available for licensing? Then you can and should incorporate “most every piece of non-confidential information about a technology,” says the new blog launched by Raleigh, NC-based Fuentek. The IP and technology management services firm says that information should include:

• Technology overview
• Business benefits
• Comparison to current state-of-the-art
• Technical specifications
• White papers
• Test results
• Patents
• Testimonials and success stories
• Presentations, news items, and relevant events
• Demonstrations, videos, podcasts, and Webinar recordings

In addition, says the blog, your website should be “Fresh, Functional, and Complete”:

Fresh: Post content in a timely fashion, as soon as it is publicly available.

Functional: Make it easy to navigate through various technologies and within the pages for a given technology. Provide consistency across technologies for the repeat visitor. Provide a robust search capability, driven by content-rich web pages within your site. Be sure your site is search-engine friendly and can be easily indexed by Google, Yahoo!, Bing, and the other major search engines.

Complete: Find a logical home for all relevant information on your website. If the information is public, prospects should be able to easily find it on your site. What are your favorite sites to look at for technologies available for licensing? Chances are that the sites you enjoy are the sites where the information is fresh, functional and complete. The easier it is for people to learn about your technology, the higher your chances will be of licensing it.

Source: Fuentek Intellectual Property Marketing Blog

Posted September 29th, 2009 under Intellectual Property Marketing

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