The following is a list of the articles that appear in the September 2009 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 2, No. 9 (pp 97-108) September 2009

• Case Western exec: Don’t manage your IP — market it. Focusing on marketing IP — as opposed to managing it — is the key to maximizing commercialization opportunities for university TTOs, says Mark E. Coticchia, vice president of Case Western Reserve University’s Office of Research and Technology Management ……… p. 97
• ‘Speed-dating’ event matches inventors with potential partners. Speed-dating, it appears, is not reserved for singles anxious to check out potential mates. A recent event at the Science + Technology Park at Johns Hopkins introduced 12 faculty members to 13 entrepreneurs in hopes of telescoping the time it takes for inventors to find partners – and to spread the word that Hopkins is very much in the start-up business ……… p. 97
• U of Kentucky launches privately-funded firm to help clinicians commercialize inventions. A privately funded firm called Therix Medical has been established by the University of Kentucky to help University of Kentucky HealthCare clinicians turn their ideas into products. Funds are currently being solicited for the newly formed company, which is expected to establish an experienced business team to work with clinicians in prototype development, regulatory assessment, financial modeling, and IP ……… p. 98
• At the CDC, tech transfer is all about relationships. Picture this: You’re standing in your booth during a major trade show and one of your researchers approaches with a gentleman in tow. “I’d like you to meet Mr. ‘X,’” he says. “He may be interested in licensing the potential vaccine I’m developing” ……… p. 99
• Your ‘carrot’ licenses may be ‘stick’ licenses in disguise. Alexander Poltorak, PhD, CEO of General Patent Corporation International, says viewing your deals only as “carrot” licenses, as opposed to their potential also as “sticks,” may limit the effectiveness of your overall licensing efforts ……… p. 105
• Attorney organizes ‘summit’ to help spin out U of Hawaii IP. Frustrated by the slow pace of commercialization from the University of Hawaii, a local IP attorney has taken the lead on jump-starting spinout activity there ……… p. 106

Posted October 2nd, 2009 under Current Issue

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