The following is a list of the articles that appear in the October 2009 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 2, No. 10 (pp 109-120) October 2009

• IP communications: Don’t shy away from telling your story. While communications strategies are widely recognized by TTOs as an important foundation for their marketing campaigns, some executives may not be conveying all of the benefits their IP assets have to offer ……… p. 109
• U of Missouri matches marketing specialists with IP spaces. The University of Missouri system is enhancing its IP marketing efforts with the hiring of what it hopes will be the first of several marketing specialists dedicated to specific groups of technology spaces ……… p. 109
• U of Illinois benchmarks its way to improvement of IP marketing. Recognizing a disconnect between the strength of its IP and the results of commercialization efforts, the TTO at the University of Illinois-Urbana is using benchmarking and comparisons of best practices at other tech transfer offices to enhance its marketing and get more licenses signed ……… p. 110
• Tips from the Field. Creating a simple, effective blog for your TTO ……… p. 111
• State innovation agency’s web site offers useful model for TTOs. The Oklahoma Center for the Advancement of Science and Technology, a state agency, was established to foster innovation in existing and developing businesses, support basic and applied research, facilitate technology transfer, and provide seed capital for innovative firms and their products. Though it is not a TTO per se, the center’s recent revamp of its website — a key part of its marketing and outreach — offers a useful model for university technology managers ……… p. 116
• OU hires outside firm to help spur commercialization. If sporadic interaction with an outside technology commercialization firm has been good for its IP marketing efforts, reasoned the University of Oklahoma Office of Technology Development, then more regular interaction would be even better. That’s why OU recently signed a collaborative agreement with i2e, Inc., a private not-for-profit Oklahoma corporation that has worked with a number of research institutions in the state to enhance technology transfer and commercialization, particularly with start-ups ……… p. 118

Posted October 27th, 2009 under Current Issue