Royalty Rates for Trademarks & Copyrights, 4th Edition has just been published, with 30% more transactions and benchmark rates featured. Along with an unrivaled set of benchmarks and real-world rates from transactions completed through 2009, this 4th edition, published by IPRA Inc. and authored by royalty and valuation expert Russell Parr, also shows how to implement financial models for the derivation of royalty rates. Details are include on rules of thumb, profit differential calculations, investment rate of return analyses, and discounted cash flow analysis, along with examples that can be used as a template for your specific applications. For details, a table of contents, sample pages, and to order, CLICK HERE.

Posted November 10th, 2009 under Intellectual Property Marketing

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