The importance or creating an “entrepreneurial culture” on campus extends not only to generating disclosures and new IP, it can also draw other talented researchers to your campus. Take the case of William F. Hanks, and his wife, Jennifer Johnson-Hanks, both anthropologists, who were lured away by the University of Texas from the University of California-Berkeley this year, according to an article in the New York Times.

“Last spring, when we made the decision, there were [financial] issues (huge UC budget cuts have recently grabbed headlines), but the budget hadn’t quite slammed down to the extent it has since then,” Hanks says. “In our case, it wasn’t so much [us] wanting to leave Berkeley as wanting to come to U.T. Surprisingly, there’s more intellectual excitement and dynamism here. The department is growing and expanding, and we’re part of a cohort of new people, which is a fabulous feeling, fraught with potential.”

Source: The New York Times

Posted November 24th, 2009 under Intellectual Property Marketing

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