Do you pay close attention to the headlines on your news releases? How about the titles of your product summaries? You should, because the headline or title is the first thing the reader will see, and it can either draw them in or turn them off. Take the title of this new book: “Friends with Benefits: A Social Media Marketing Handbook.” While it’s too early to judge the sales success of the publication, the originators of the title get an “A” for effort by linking a clever play on a common Facebook term with a titillating nod to pop culture. It will no doubt draw some curious browsers to sites describing the book.

As the title implies, the book is designed to show you how to get into the online marketing game and increase your online visibility and web traffic. Authored by Darren Barefoot and Julie Szabo, it details how to:

• Connect with potential customers and join their conversations
• Tweak your website to support your social media marketing campaigns
• Promote your products or brand and manage the toughest negative online feedback

While double entendres may not be entirely appropriate for your target audiences, don’t be afraid to think a bit out of the box when creating your next title: It may pay some surprising dividends.

Source: SitePoint

Posted November 24th, 2009 under Intellectual Property Marketing