The following is a list of the articles that appear in the November 2009 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 2, No. 11 (pp 121-132) November 2009

• New YouTube channel helps TTOs take a more targeted marketing approach. Finding and targeting the right audiences is one of the most critical processes in any marketing endeavour, and a new channel on YouTube has just made the job a bit easier for TTOs
• Faculty incentive program leads to growth in external funding. An internal marketing program comprised of a series of tiered incentives to encourage faculty to increase grant proposals has resulted in a record level of external funding for Ball State University
• ‘Entrepalooza’ exposes students to ins and outs of creating a business. Even the catchy name, a play on “Lollapalooza” and other modern rock festivals, is geared toward an audience of students. And after 10 years of drawing business-oriented students to their event, the sponsors of ‘Entrepalooza’ hope they’ve enabled many of them to pack a more powerful punch as they seek to launch their start-ups
• Guest Commentary: Disciplined use of an IP management database enhances marketing efforts
• ORNL competition seeks to translate research to market. Universities across the country sponsor a wide range of technology showcases with an equally wide range of goals including encouraging research, attracting potential partners or licensees, and giving young entrepreneurs the tools they need to succeed. National laboratories, it seems, are not all that different
• Venture Challenge winner learns valuable lessons. A member of last year’s winning team at the Oak Ridge National Laboratory’s Global Venture Challenge says he learned valuable lessons about how to make a business case for his technology
• G 20 meet means media opportunity for universities. A prestigious international meeting such as the recent G 20 summit in Pittsburgh means one thing to marketing professionals: Lots of media. In anticipation of this influx, three local institutions joined forces to sponsor media tours aimed at gaining exposure for the contributions their research efforts have made to the Pittsburgh economy

Posted November 25th, 2009 under Current Issue