There are at least a dozen IP listing websites currently operating, according to Karen Hiser of Fuentek LLC, an IP and technology management firm. She writes on the firm’s blog that “effective placement of your IP on these websites can yield low-cost leads for your technology commercialization program.” Nonprofits, she adds, can especially benefit from these sites, as participation is often free or relatively inexpensive. Hiser offers these tips for deciding what, how, and where to list your innovations:

• Know the audience: “Research the target audience for the site,” Hiser advises. “Is it targeted at specific industries (e.g., pharmaceuticals), a particular geography, or a broad audience? Select your technologies and tailor your message based on the intended audience.”
• Keep it fresh: Nothing turns people off more than finding something interesting, only to be told it is not available anymore, says Hiser. “To avoid stale postings, keep a careful log of those technologies you have posted to each site and follow a regular schedule for updates, including removal of those that have been exclusively licensed or abandoned,” she recommends.
• Market it: Hiser suggests that rather than posting the patent abstracts, take the time to present a polished, market-based overview about each technology. “Describe the technology and outline the benefits and applications,” she says. “Provide a link to a web page with more details about the technology, such as images, drawings, patents, technical specifications, and demonstration videos. This will also help bring more traffic into your own website.”

Source: Fuentek Intellectual Property Marketing Blog

Posted January 5th, 2010 under Intellectual Property Marketing

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