Creating a video and uploading it to YouTube or a similar site is one thing; getting people to notice it is an entirely different matter. The competition, notes Irwin Myers, president of Chicago-based Video One Productions, is fierce. “So serious is online video’s impact that Google offers top ten rankings to those videos that have received enough user votes — no matter where the videos come from, or what they contain,” he notes. Submitting even a small number of clips to the various video sharing sites will increase your website’s traffic because you can advertise that site’s URL in the videos and video page, Myers explains. “Make sure you use the complete format for your link, and viewers of your videos can be at your website in less than a second after seeing your videos,” he notes.

How can you make your videos stand out among the thousands flooding the web? Myers offers these four tips:

1. Share your video as a response. Browsing YouTube will bring you in ‘content contact’ with videos that have high viewership, Myers notes. “Look for other videos that connect in some way to your video; you can be creative with the association, but there should be a plain connection,” he advises. “Post the URL of your video as a Video Response to the high-traffic video in order to ‘coat-tail’ some of the popular video’s traffic and bring it to your own video.”
2. Choose specific keywords. Use Google’s Keyword Tool and feed it the URL of a competing video page, your own product page, or any other relevant web property you either own or know of, suggests Myers. “The tool will suggest keywords that you should use in your own video’s title and in your description copy,” he notes.
3. Watch competing videos. This activity might be called “benchmarking,” or “best practice research,” notes Myers. “Watch popular videos on various video sharing sites,” he suggests. “Examine their content, their description, and their titles. Think about your next video production and imagine ways to mirror what their popular video does. Then implement those ideas, and you will increase your chances of obtaining similarly high traffic.”
4. Find new video sharing sites and get in on their ground floor. Google owns YouTube but indexes the entire web, Myers notes. “Feed the video page with sufficient information and an appropriate title, and you can expect a search engine presence on the keywords you pick — assuming those keywords aren’t too competitive,” he says.

Source: Articlesbase

Posted January 5th, 2010 under Intellectual Property Marketing

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