IP marketing, it seems, has become a big deal for some Chinese IP holders. Looking to demonstrate that China is a technology power to be reckoned with, five its top tech companies made their first appearance recently at the massive annual Consumer Electronics Show (CES). The companies are all based in Zhongguancun, or the Beijing Science Park, a complex with nearly 20,000 high tech enterprises residing in it. Here’s a run-down of what they presented:

• Dave Yang, founder, CTO, and VP of Vimicro, was at CES to announce a scene-based, high-fidelity image processing technology for surveillance markets. The quality, he says, is good enough for high accuracy video analytics and to use as criminal evidence due to its image/video process and compression, which preserves the details of the original scene. Microsoft, Samsung, Sony, HP, Logitech, Lenovo, and Philips are some of the companies already counted among Vimicro’s customers.
• Dr. Qiang Gao, inventor, founder, and CEO of IVT Corporation, told of a personal loss that led him to develop IVT’s newest product: the Mobile Health Management and Rescue Service System. Built around vital sign monitoring, the technology is aimed at the elderly and ill, for their caregivers, physicians, and emergency centers. Gao is hoping to develop distributors worldwide.
• Liu Yingjian, chairman of the board of Hanwang Science and Technology, developed the first online handwriting character recognition (OCR) device. The company owns IP in online handwriting cursive recognition, OCR, and digital drawing tablets.
• The IGRS Engineering Lab spokesman and president, Dr. Yuning Sun, said despite the investment in a CES exhibit the company had no specific products to offer at present. Rather, he explained, IGRS’s goal is to develop products that overcome incompatibility between drives, interfaces, and network configurations.
• Dr. Gang Qiu, founder of Patentics, a large-scale concept search engine, described his company’s next generation, intelligent search engine that can translate patents and document content worldwide.
• ShiZhu Li, the moderator from Zhongguancun, acted as interpreter for the panel and the audience as questions were posed both in English and Chinese. He ended the day by saying, “We are proud to be here this year, because we are with world class players, and we brought innovative entrepreneurs. We come as a team from the Science Park in China telling one story. We have this name, ZhongGuanCun, that’s hard to pronounce. You will keep it in your mind.” He concluded, “we’ll be back.”

Source: Bright Side of News

Posted February 2nd, 2010 under Intellectual Property Marketing

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