The following is a list of the articles that appear in the February 2010 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 3, No. 2 (pp 13-24) February 2010

• UT uses outside firm to counsel its start-up inventors. One of the most effective strategies in selecting an outside consulting firm is to study what they’ve done for similar organizations, and the University of Tennessee Research Foundation only had to look a few miles down the road to Oak Ridge to confirm its decision to retain the Center for Entrepreneurial Growth to counsel its faculty members on start-up formation.
• Hopkins schools its faculty in marketing their inventions. An alliance of Johns Hopkins collaborators, supporters, and staff is seeking to give its faculty inventors a leg up in the marketplace with a training program on creating effective marketing pitches to attract potential investors.
• UC Merced touts inventions, inventors with new catalog. The Office of Technology Transfer at the University of California, Merced is seeking to reach a variety of internal and external audiences through a new publication called “Inventions of the Research Enterprise.”
• Competition includes student crash course in IP marketing. While the numerous student innovation competitions held around the world all have their distinct styles and structures, most involve the students arriving at the competition with their presentations already in hand. At the annual Biotechnology YES competition, however, the approach is quite different: The students spend several days learning about marketing from industry experts before they make their presentations.
• Blog helps consultant promote clients’ IP, market its expertise. While many TTOs are still getting their feet wet in the world of blogging, IP and technology management services firm Fuentek, LLC, has developed a sophisticated blog that’s enabling it to both market clients’ technologies and enhance its own reputation for IP marketing and management expertise.
• Puerto Rico embarks on two-fold strategy for marketing IP. One of Puerto Rico’s leading advocates for the promotion of its university research candidly admits that the island’s university system has had two significant weaknesses that have kept it from achieving the success that the quality of its research merits.

Posted February 25th, 2010 under Current Issue