The following is a list of the articles that appear in the March 2010 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 3, No. 3 (pp 25-36) March 2010

• IP mining events increase disclosures, improve branding. An IP mining approach called the Innovation Discovery Process, developed by the Naval Surface Warfare Center Crane Division and the University of Southern Indiana’s Center for Applied Research, has resulted in both increased disclosures and a clearer understanding on the part of potential licensees and partners of what NSWC Crane is and does.
• U of Texas-Austin dives into video marketing to promote TTO and its technologies. “One of the keys to a successful video is approaching it with a real strategy or a certain purpose, and thinking that strategy out beforehand,” says Betsy Merrick, associate director of  Marketing/Public Relations in the OTC at The University of Texas at Austin. Merrick practiced what she preaches with the creation of the “OTC Overview” video, which is currently up on YouTube.
• SUNY/Japan incubator deal is payoff of relationship-building. The State University of New York (SUNY) has achieved a significant marketing coup by establishing a formal link between a Japanese consortium of 10 universities and its newly opened SUNY Fredonia Technology Incubator. But if you’re thinking about duplicating their success, be prepared to dedicate 35 years to laying the groundwork — because that’s exactly what SUNY has done.
• Corporate relations expert seeks to make U of Arizona more accessible to businesses. Many universities have begun to recognize the importance of learning “corporate speak,” but few have gone as far as The University of Arizona; they have created a full-time position specifically to help strengthen relationships with the business community.
• Collaboration is the name of the game for Michigan TTOs. Several universities in Michigan are benefitting from membership in a collaborative organization called the University Research Corridor.
• Student-run venture fund uses internal, external marketing. BR Ventures, a VC fund run out of The Johnson School of Business at Cornell University, is unique in a number of ways.

Posted March 26th, 2010 under Current Issue