The following is a list of the articles that appear in the April 2010 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 3, No. 4 (pp 37-48) April 2010

• Now more than ever, inreach can be critical to TTO success. In the wake of the unflattering light cast on university commercialization efforts by the recent Kauffman proposal, it’s more important than ever for TTOs to market their accomplishments aggressively.
• UMinn solves its own marketing problem with e-commerce app that optimizes searches for technology. Several years ago the tech transfer office at the University of Minnesota was looking to solve a marketing problem; none of the available IP aggregator sites was able to fulfill their particular requirements. So they set out to create their own solution, and in the process created a product for which there appears to be a significant potential market.
• ERM is enhancing IP marketing Efforts at U of Missouri. A recently launched electronic records management system is helping the University of Missouri system improve the efficiency and coordination of its portfolio management efforts.
• Australian organization’s IP is playing ‘David’ to Microsoft’s ‘Goliath.’ They may not have a budget or a brand to match Microsoft, but The Smart Services Co-operative Research Centre is using creativity, smart marketing and the leveraging power of digital technology to wage what they hope will be a successful battle for market share.
  
• Louisiana takes best practice approach to building innovation ecosystem. Louisiana State University has joined with a who’s who of regional and national players in the innovation game, who are taking a best practice approach to building a more vigorous innovation ecosystem in the region.
  

Posted April 28th, 2010 under Current Issue