The following is a list of the articles that appear in the May 2010 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 3, No. 5 (pp 49-60) May 2010

• How low can you go? ‘Twitpitch’ limit is 140 characters. First came the elevator pitch, then the ‘escalator’ pitch, and now, the ‘Twitpitch.’
• Outside marketing assistance makes tech commercialization bootcamp a snap. Richard Magid, PhD, vice president of the University of Tennessee Research Foundation, determined early on that his first commercialization boot camp was not going to suffer from ‘rookie mistakes.’
• Expert networks enhance TTOs’ ability to assess and market new technologies. Identifying, targeting and enlisting the help of a network of experts both inside and outside your university community can be an effective strategy for enhancing your IP marketing activities.
• SIU tries building better ‘mousetrap’ for entrepreneur training. Many universities sponsor showcases to give inventors the opportunity to present their technologies to potential investors and partners. A growing number also sponsor courses on entrepreneurism to prepare would-be start-up leaders for the real world. Southern Illinois University-Carbondale has taken an approach that combines both.
• ‘Turnkey marketing department’ being offered to TTOs. Management consulting firm Lassen Scientific, Inc., is launching a new service called “Technology Marketing Department,” designed to significantly increase the marketability of clients’ technologies while concurrently speeding up the commercialization process.
• Networking holds the key to successful marketing, say experts. “We do a lousy, lousy job of marketing in this industry; it’s one of the worst things we do,” R. Page Heller of Hopes Creek Consulting told a group of attendees at a session during the AUTM 2010 meeting.

Posted May 25th, 2010 under Current Issue

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