The following is a list of the articles that appear in the June 2010 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 3, No. 6 (pp 61-72) June 2010

• Chicago-area institutions join forces for BIO presentation. Sponsoring a booth at a major industry meeting can be extremely beneficial for a tech transfer office; it can also be quite expensive. At this year’s BIO International Convention in Chicago, six local research institutions found a way of reaping all the benefits of exposure while paring down the costs: they pooled their resources to sponsor a joint booth.
• UMich adds video links to news releases for greater impact. For select technologies, the University of Michigan’s news service has begun including links to videos with its press releases. The tactic is getting the innovations more attention with the media, the public, the local community, and potential licensees.
  
• TTOs go beyond technology marketing with Facebook pages. If you visit the Facebook pages of the University of Louisville Office of Technology Transfer and the University of Virginia Patent Foundation, you’ll see the typical postings about new inventions, showcases and other events, awards and honors — but you’ll see a lot more than that.
• Hopkins’ nano institute ‘repurposes’ meeting program into slick magazine. When attendees arrived at the Johns Hopkins Institute for NanoBioTechnology’s (INBT) fourth annual symposium on April 29th, they received the first edition of NanoBio Magazine, a slick 32-page four-color publication, which served as both the symposium program and as a vehicle for highlighting some of INBT’s research and other activities.
• Hospital researchers try to “heal” themselves through marketing event. IP marketing professionals reading about the University of Cincinnati (UC) Health University Hospital Research Week would be forgiven for assuming this was an undertaking of the UC tech transfer operation — especially considering the IP marketing activities of its sister organization, Cincinnati Children’s Hospital. In this case, however, they’d be wrong.
• Guest Column: Take a “rifle” approach to enhance the impact of technology showcases.

Posted June 29th, 2010 under Current Issue