The following is a list of the articles that appear in the July 2010 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 3, No. 7 (pp 73-84) July 2010

• ‘Contrarian’ approach at Caltech generates more disclosures. “We have a contrarian approach to tech transfer compared to many TTOs,” asserts Larry Gilbert, senior director of the Caltech Office of Technology Transfer. “We believe in market pull, and that the vast majority of licensing occurs as a consequence of what our faculty does.”
• Research parks play increasingly critical role in IP marketing for UM system. While the University of Missouri system has been actively developing research parks for some 20 years, activity has accelerated rapidly in the past few years.
• Tune up your website to improve results of social media marketing. Social media may be all the rage, and it certainly opens up a world of new opportunities for getting your message out, but it’s unwise to dive into social media marketing without first making sure your website is strong enough to support those efforts.
• Wellspring purchases and repositions Flintbox as more than an IP exchange. Wellspring Worldwide, a software and services company that “seeks to bridge the gap between research and ideas and final products,” has acquired and re-launched Flintbox, an application that in its new, expanded format is designed to enable the innovation community to share technologies, distribute new materials and software, and collaborate on research projects.
• In-house GA Tech innovation institute expands it horizons, solicits outside clients. Necessity may be more than just the mother of invention; it appears to have been the driving force behind a commercialization group serving the Georgia Institute of Technology to begin offering consulting services on incubator development to outside clients.
• Innovation task force uses event to raise awareness of report’s recommendations. Task for reports are, as they say, a dime a dozen. This is not to diminish their importance, but rather to acknowledge a fact — which makes it that much more difficult to get one report to stand out among the others.

Posted July 26th, 2010 under Current Issue