Some observers pooh-pooh Facebook as a business marketing vehicle, saying that its use should be limited to what it was originally designed for — social networking.  But Villie Farah, a media professional and editorial manager of her own company, says that you can use Facebook to successfully market to other businesses. Here are some of her suggestions:

Create unique content: “You need to show that you are the best in your sector,” says Farah. “The only way to prove that online is by publishing expert advice, unique articles, and competent accounts.” She also suggests you turn your Facebook page into a business catalog.

Causes and events: Supporting Facebook causes of relevance is another way to get your name known and recognized, Farah notes. “Get involved in charities, seminars, and professional events,” she suggests. “Spread the news about the events you are about to attend or support.”

Optimize for search engines: “Your content has to be rich in keywords that are relevant to you professional sector,” Farah advises. “In this way your page will be one of the first ones that people will see when searching for a specialized phrase of interest.”

Interact: “Once people discover your page and start asking questions, make sure that you respond quickly and knowledgeably,” says Farah. This will allow you to increase brand recognition and to get in touch with new potential clients, she explains.

Source: Helium

Posted August 17th, 2010 under Intellectual Property Marketing

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