The Prince Sultan Research Chair for Environment and Wildlife (PSRCEW) and Intellectual Property and Technology Licensing (IPTL) office at King Saud University have jointly launched a program called Biomed Silco, whose main objective is to develop and provide simple and user-friendly software tools for specific biomedical applications. Dr. Khalid Saad Al-Saleh, director of IPTL, says his group has started marketing the university’s software product through Biomed Silico. The software is used for statistical analysis of research data in genetics to determine the appropriate dose of drug or radiation therapy.

In addition, he notes, a company by the same name has been established to facilitate branding; product design; design & development of a website to market the products; preparation of informational materials necessary for the software license on the site; and preparation of business cards and publication of corporate identity to facilitate the marketing process. The company’s software can be acquired with one- or two-year license rights depending upon the specific requirement of an organization, and can be used without any limitations.

Source: King Saud University

Posted August 17th, 2010 under Intellectual Property Marketing

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