The following is a list of the articles that appear in the August 2010 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 3, No. 8 (pp 85-96) August 2010

• TTO, client collaborate to create unique new licensing model. “The customer is always right.” It sounds a bit trite and shop-worn, but there’s no doubt that addressing customers’ concerns holds the key to success for any sales or marketing effort. It’s also true that some TTOs still have a lot to learn when it comes to speaking the language of business.
• U of Maryland YouTube channel touts inventions and researchers. The Office of Commercial Ventures and Intellectual Property (CVIP) at the University of Maryland has launched a YouTube channel to increase interest in its inventors and inventions.
• ‘Follow-up’ release shows marketer’s job is never done. Some IP marketers may believe their job is done when they have successfully teamed up their inventor with a licensee.
• Focus groups help guide redesign of TTO website. The Indiana University Research & Technology Corp. (IURTC) used a series of focus groups with key stakeholders to help determine the look and feel of its new website, created to bring with it “a user-friendly, one-stop shop designed to empower and connect inventors, entrepreneurs and investors.”
  
• TTO very selective in duties assigned to graduate interns. Not all interns are created equal, notes Kathryn Atchison, DDS, MPH, vice provost of intellectual property and industry relations, and associate vice chancellor for research at the University of California at Los Angeles (UCLA). Accordingly, says Atchison, she limits the tasks assigned to her non-paid interns — and marketing fits like a glove.
• Federal lab’s marketing approach holds lessons for academic TTOs. The Agricultural Research Service (ARS), the research arm of the U.S. Department of Agriculture, has a different approach to getting its technology to market than most universities — which also puts a greater responsibility on its inventors, says Rob Griesbach, PhD, deputy assistant administrator for technology transfer.

Posted August 26th, 2010 under Current Issue