Although measuring the return on investment of social media marketing isn’t as cut and dried as other types of marketing strategies, it is still possible to get a fairly accurate idea of how your efforts are paying off for you, according to the site “Drop Ship Access.” The site offers these three tips to help you measure your success in social media marketing:

First, identify your objectives. “This simply means that you should have a clear idea of exactly what you hope to accomplish with social media marketing,” they write. “Do you want to gain X amount of subscribers to your opt-in e-mail newsletter list? Are you looking to boost sales year over year or month over month? Unless you know what you are trying to do, you won’t know whether you have done it or not.”

Measure your results by your SERPs, or Search Engine Results Pages. “If you are actively engaged in social media marketing on Facebook, for instance, and you jump to the front page in Google search results for your niche: Congratulations! It’s working!” says the site. “If you supply a steady source of fresh, updated, relevant content to your Twitter, Facebook or other social media platform, you should see results in your search ranking.”

Make sure that you have tied your results to your goals. In other words, if your goal was to boost traffic, then keep up with the stats on how much your traffic is increasing. “If your goal was to improve brand recognition,” the site notes, “this is much harder to measure. So, for the results that you want to track, it is best to have goals that are less ambiguous and easier to measure.”

Source: Drop Ship News

Posted August 31st, 2010 under Intellectual Property Marketing

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