The following is a list of the articles that appear in the September 2010 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 3, No. 9 (pp 97-108) September 2010

• Hybrid incubation models offer start-ups exposure to mentors, resources. Gabriella Draney in Dallas calls her program, Tech Wildcatters, a “mentorship-driven micro-seed fund and start-up accelerator.” Rob Wuebker, PhD, faculty advisor for “The Foundry” at the University of Utah, calls his a “quasi-incubator.” Whatever name you give them, both are demonstrations that while one-day boot camps and start-up competitions are nice, budding entrepreneurs need help from many resources in the IP commercialization ecosystem to give them the greatest chance for success.
• Video clips help TTO reach out to 4,000 researchers. How do you “reach out and touch” your faculty members when they number about 4,000? The TTO at the University of Manchester in the U.K. has tackled this daunting task with the aid of new media — more specifically, a series of video clips that are accessible on a website called the IP Awareness Resource.
  
• Baylor TTO’s 25th anniversary serves as marketing hook. Celebrating a 25th anniversary is an impressive milestone for a tech transfer office, but as the Baylor Licensing Group at the Baylor College of Medicine has discovered, it can also serve as the foundation of an effective marketing effort.
• UC merges offices for more cohesive commercialization effort. A number of universities have entrepreneurship programs or departments that are separate and distinct from their TTO, but the University of Cincinnati has apparently decided that when it comes to marketing IP, “one head is better than two.”
• ‘Laid back’ TTO awareness event draws 500 attendees. Any number of TTOs hold special events to recognize faculty inventors, to bring together innovators and potential backers or partners, or sometimes to simply raise awareness of their activities and successes. But it’s safe to say that a recent event sponsored by the  Boston University Office of Technology Development (OTD) bore little resemblance to most of them.
• ‘Featured Innovators’ spice up UCSD’s TTO website.

Posted September 29th, 2010 under Current Issue