The following is a list of the articles that appear in the October 2010 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 3, No. 10 (pp 109-120) October 2010

• Marketing metrics: one size definitely does not fit all. While there are certainly some common principles you should follow when establishing marketing metrics, experts agree that in the end your processes must be customized to the needs and characteristics of your individual office.
• Harvard ‘Accelerator Fund’ enhances marketing of early-stage IP. Harvard University’s Technology Development Accelerator Fund, established to help early-stage technologies cross the infamous “Valley of Death,” has also made them more marketable.
• ‘Innovation teams’ determine potential of university’s IP. Determining which of your university’s innovations is ‘ready for prime time,’ which requires some more work, and which has limited potential is always a complex and challenging process for TTOs. To bring some structure and direction to the process, Boise State University’s Office of Technology Transfer (OTT) has come up with a program called ‘Innovation Teams.’
• TTO provides inventor resources needed to launch new company. Sometimes tech transfer offices offer the most help to start-ups not so much through direct assistance but by linking up the innovator with the resources he needs to help get his firm off the ground.
• On-campus resources save IP marketers both time and money. In these days of budget cuts and reduced revenues, IP marketers are having their creativity put to the test when it comes to finding the money needed for projects and special events. However, say observers, tapping into the wealth of no-cost and low-cost resources available right on campus can provide a significant boost.
• Irish university expands spinout focus region-wide. The University of Limerick is seeking to increase the number of spinouts not only from its own campus but from around the region through its ‘Venture Programme,’ while at the same time preparing potential ‘homes’ for the nascent companies by building a new incubator on campus.

Posted October 29th, 2010 under Current Issue