The following is a list of the articles that appear in the March 2011 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 4, No. 3, March 2011

• TTO mixing ‘aggression’ and flexibility in its marketing approach. Howard Grimes, dean of research and graduate studies at Washington State University, says his university is “aggressive” in its approach to marketing IP, but flexibility is an equally important component of what he considers to be WSU’s unique approach.
• Market-specific e-newsletter reels in potential licensees. The University of Virginia Patent Foundation has taken targeted marketing to a new level, launching an e-newsletter aimed at a single group of potential licensees – and it seems to be paying off.
• U Manchester ‘CEs’ pursue wide variety of approaches to boost disclosures. The University of Manchester (UK) had a very successful 2009-2010 when it came to generating faculty disclosures; from July 2009 to July 2010 disclosures rose 20% to 342 — the first time the university had seen that figure exceed 300.
• Tech transfer students hit ‘home run,’ forging deal with Lockheed. In its very first semester, the new tech transfer course for MBA students at the University of Maryland’s Robert H. Smith School of Business has yielded a business case that secured a $200,000 investment from Lockheed Martin.
• ‘Transformed’ TTO seeks to up disclosures, improve IP evaluation. The word “transformation” is sometimes used as much for effect as it is to accurately depict just how much an organization is changing, but at Oregon State University the newly named Office for Commercialization and Corporate Development is a clear departure from its predecessor.
• Blog site provides new marketing outlet for universities. A growing number of universities have come to recognize the marketing value of blogs, but not all of them have the staff or the time required to launch a blog and keep it fresh. In Boston, however, it’s no longer necessary for universities to create their own blog in order to post about their latest activities and share them with the innovation community.

Posted March 29th, 2011 under Current Issue