Tech transfer offices today will no longer be judged solely on traditional metrics such as patent applications filed, license agreements executed, and royalty revenue collected. While those results remain important, the metrics needed are expanding — and the demand for “proof” of impact is intensifying — as the spotlight on tech transfer gets brighter in the national debate over innovation effectiveness That’s why Technology Transfer Tactics has recruited two tech transfer executives and performance measurement thought leaders for a critical and timely webinar: Internal Metrics and Benchmarking: New Era Measurement of TTO Performance and Impact. This program is taking place tomorrow, April 20, at 1:00 pm, but it’s not too late to register. For complete details, CLICK HERE.

ALSO COMING SOON:

• Wednesday, April 27th: Building Better Licenses: Common Weaknesses and How to Strengthen Your Agreements
• Wednesday, May 25: The Who, When, Why and How of Royalty Auditing

Posted April 19th, 2011 under Audioconferences, Intellectual Property Marketing

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