The following is a list of the articles that appear in the April 2011 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 4, No. 4, April 2011

• Taking care of business’ yields impressive PR results for BYU. The headline of the Business Week article read: “Brigham Young’s Entrepreneur Factory;” the upshot of the story was that despite a relatively modest research budget, BYU has been able to play with the tech transfer “big boys” when it comes to start-ups.
• Political campaigns and IP marketing: Not-so strange bedfellows. IP marketers rarely, if ever, think of themselves as politicians, and it’s fair to say that politicians never think of themselves as IP marketers. Yet there is much that tech transfer professionals can learn about marketing from political campaigns.
• “Scout” program helps UVA’s outreach to well-funded researchers. The UVA Patent Foundation (UVAPF) developed a program several years ago to  identify and reach out specifically to faculty members working under large grants who had not had much interaction with the foundation. While it is difficult to demonstrate a definitive link between the program and increased disclosures, Miette H. Michie, MS, executive director and CEO of the UVAPF, is convinced it has been a success.
• Nation’s economic agenda puts additional focus on UF’s technology showcase. The University of Florida’s annual Technology Showcase, held on April 15th, was the fifth iteration of this annual event, but it may have had even a bit more significance than its predecessors given the current emphasis by federal and state agencies on innovation as a key to renewed growth and prosperity. In fact, UF acknowledged as much in the opening sentence of a news release previewing the event: “As university research drives entrepreneurship and innovation to the forefront of the nation’s economic agenda, it’s an exciting year for . . .  ‘A Celebration of Innovation.’”
• Marketing “double-whammy” formally introduces young TTO to its community. The fledgling Office of Technology Transfer (OTT) at Boise State University had its formal “coming out” party in March — which featured the integration of what are often two distinct marketing vehicles, according to director Mary Givens.

Posted April 27th, 2011 under Current Issue