While most of the major social media sites (Twitter, LinkedIn, Facebook) are likely on your regular hit list, in crafting your social media strategy it’s also important to make sure you include industry-specific sites, says Karen Hiser, senior technology transfer consultant with Fuentek. She shares the following list of social media resources specific to the life sciences industry, which she credits to Montserrat Capdevila of Johns Hopkins University:

• SciLinks: This site, says Hiser, mines scientific literature databases to build a network of professional relationships that scientists can join and expand when you sign up.
• MyNetResearch: “A powerful site for finding collaborators who work specifically in your area of interest,” says Hiser.
• Labmeeting: This site, Hiser notes, allows scientists to archive, track, and share scientific literature as well as search for papers of interest and upload the PDFs to their accounts for later retrieval.
• ResearchScoreCard: The site allows scientists to share their research and initiate discussions about it.
• Mendeley: This site enables scientists to meet, discuss, and keep in contact with scientific peers and also serves as a research tool. “Members can find peers who may be sources of information for their work or who can provide a sounding board for ideas,” says Hiser.
• Ozmosis: The site provides a centralized location for reliable information for physicians who are looking to learn from others who have firsthand experience in the field.
• Sermo: This site, says Hiser, offers a forum in which over 65,000 physicians trade clinical insights, information, and seek to raise the level of patient care that they provide.
• Epernicus: It connects researchers with real-world scientific networks, “enabling them to find work-related resources such as expertise, methods, and materials,” says Hiser.
• Research Crossroads: The site centralizes scientific and medical funding data, says Hiser, so that researchers gain recognition for their work and funders make better investments.
• Within3: Enables health and life science practitioners to find, connect, and collaborate with other colleagues in the field, in real time.
• BioCrowd: Helps bioscience professionals build relationships, exchange ideas, find jobs and identify career opportunities.
• Researcher ID: The site“provides a scholarly research community with a registry to find collaborators, review publication lists, and explore how research is used around the world,” says Hiser.

When targeting a specific industry in your social media strategy, Hiser advises, “rely on your contacts in that industry for insights into online resources that may help you reach a niche audience. Industry-focused groups in LinkedIn and other major social media sites may also help you find these resources.”

Source: Fuentek

Posted July 19th, 2011 under Intellectual Property Marketing

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