The following is a list of the articles that appear in the August 2011 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 4, No. 8, August 2011

• Hopkins to make house calls to biotech companies in “Deals on Wheels” effort. The “mountain” will be coming to “Mohammed” in Montgomery County, MD, when Johns Hopkins Technology Transfer launches its “Deals on Wheels” program in the fall. At least once a month, members of the Baltimore-based TTO team will be making personal visits to biotech firms in the area in an effort to bolster outreach and build bridges to the region’s biotech firms.
• ‘Breakfast club’ puts Emory technologies before VCs, entrepreneurs. It may sound like a relatively modest undertaking, but when it comes to marketing its technology Emory University’s Office of Technology Transfer’s semiannual Breakfast Club is “probably the most effective thing we do,” according to Todd Sherer, PhD, associate vice president for research and director of technology transfer.
• Reworked GA Tech website provides more navigable ‘roadmaps’ for key target audiences. A revamped website for Georgia Tech’s technology commercialization services has made it much easier for key audiences to find what they’re looking for and to quickly and easily get there.
• BIO tradeshow preparation reveals UniQuest’s holistic approach to IP marketing. When walking through the halls of a major industry exposition, attendees see the flashy booth displays and the people behind them, but most have little understanding of the preparation that goes into such an undertaking.
• Wellspring collaboration with VIVO offers online ‘researcher profiles.’ Giving your target audience what they want and need is the key to success in any marketing campaign, and the decision makers at Wellspring Worldwide and VIVO have apparently done just that, joining forces to create the new service called Flintbox Researcher Profiles.
• CSU, manufacturing group form partnership to push economic development. A number of universities are seeking closer relationships with economic development entities, but Colorado State University has gone farther than many by actively participating in the economic development process.

Posted August 30th, 2011 under Current Issue