The following is a list of the articles that appear in the September 2011 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 4, No. 9, September 2011

• Service-oriented approach brings more deals and better relations with faculty. In a recent post written jointly by R.F. (Rick) Shangraw Jr., senior vice president in the Office of Knowledge Enterprise Development at Arizona State University, and Augustine Cheng, the managing director and chief legal officer for Arizona Technology Enterprises at ASU, the co-authors laid out what they termed “a new prescription” for TTOs.
• SUNY listened to stakeholders when crafting new tech transfer web resource. According to Heather Hage, when creating a new web resource for commercialization the three most important words are “listen, listen, listen.”
• Use digital media to make your IP come to life. Whether in the form of a webcast, podcast, or YouTube video, digital media offers an exceptional way to market individual technologies, says Karen Hiser, a senior consultant with Fuentek, LLC. The trick, she says, is determining which approach — or combination of approaches — best suits a given invention.
• ‘Division of labor’ helps U Iowa student group evaluate IP. Deciding which of 50 or 60 proposed inventions has the greatest chance of success is a complex process and requires expertise in a number of areas. A group of students at the University Of Iowa Carver College Of Medicine has addressed that challenge by incorporating members from several key disciplines.
• Penn State merger seen as opportunity for synergy, efficiency. Ronald J. Huss, PhD, associate vice president for research and technology transfer and OTM director at The Pennsylvania State University, says the recent merger of two separate offices on his campus will lead to more coordinated efforts to market the university’s IP.
• Twitter can be a powerful market research tool for your TTO. Though Twitter has become a staple of many marketers’ social media tools, its potential goes beyond customer engagement and mobile marketing, according to one expert who is applying the service as a key strategy in her market research.

Posted September 22nd, 2011 under Current Issue