The following is a list of the articles that appear in the November 2011 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 4, No. 11, November 2011

• Alumni cited as vast untapped resource for TTOs. The good news: Most alumni feel close to their alma maters and are more than willing to help them succeed. The not so good news: a relatively small number of TTOs have developed successful alumni outreach programs.
• Use these strategies and tools to improve IP assessment and triage. The main steps in IP triage and assessment are fairly standard and widely used by TTOs of all types and sizes, but as a webinar recently hosted by Technology Transfer Tactics clearly shows, what sets programs apart is what happens within each of those phases. During the webinar, “Best Practices in IP Portfolio Assessment and Triage,” both presenters agreed it’s critical to access a wide range of expert opinion (i.e., inventors, industry, and research assembled by interns) as quickly as possible.
• Visibility, transparency essential elements of successful faculty outreach. An effective faculty outreach program is essential to the success of any commercialization effort, but it becomes even more critical — and time-sensitive — when a new TTO director arrives from another institution.  Michael P. Straightiff, MBA, who was recently named director of the University of Virginia Patent Foundation after serving as director of biomedical engineering commercialization in Case Western Reserve University’s Technology Transfer Office, is keenly aware of that challenge — and he’s also very clear on how he’ll go about addressing it.
• Look beyond numbers when evaluating your marketing initiatives. While TTO leaders agree that metrics are important tools to use when evaluating your marketing programs, they warn against becoming so wedded to hard numbers that you fail to see the entire picture.
• “UPstart” organization helps nascent companies move toward the market. A number of universities have set up organizations to help launch spinoffs, but in many cases those organizations are separate and distinct from the TTO. At the University of Pennsylvania, however, the UPstart program is part of Penn’s Center for Technology Transfer.

Posted November 30th, 2011 under Current Issue

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