Moving technology from the lab to the market is a costly process, and determining which innovations to support with your limited resources is arguably the most critical task for your TTO. Make your decisions wisely, and your return on those budget dollars can bring years of financial rewards. But backing technologies that never make it past the drawing board can leave you with poor returns as well as lost confidence among administrators, faculty, and other key stakeholders. That’s why understanding the dynamics of the target market and the target buyer or licensee are vital elements of every assessment. To improve your odds, Technology Transfer Tactics’ Distance Learning Division has recruited two A-level experts to outline a structured approach for determining the market viability of university technologies. Join Francis Moran and Peter Hanschke for a dynamic webinar, where you’ll learn how to create a detailed validation plan that will ensure your decisions are informed not only by the technology’s potential, but also by market demand. Building Data-Rich Market Validation Plans for University Technologies will be held live this Thursday, March 29th, and the session will also be available on DVD and on-demand video. For complete details and to register, CLICK HERE.

ALSO COMING SOON:

• Tuesday, April 10: Successfully Apply “Lean” Start-Up Principles to University Spinouts
• Thursday, April 26: Moving From First to Invent to First to File: Understanding the Opportunities and Challenges 

Posted March 27th, 2012 under Intellectual Property Marketing

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