BizWorld, Inc., publisher of  Intellectual Property Marketing Advisor and Technology Transfer Tactics monthly newsletters, has a variety of advertising opportunities to reach our targeted audience of tech transfer and licensing professionals, corporate technology managers, IP attorneys, consultants, investors, government and university lab managers, economic development officials, and others involved in research commercialization. We offer web banner ads, high-value audioconference sponsorships, advertisements in our two 140,000+ circulation e-zines, vendor listings, job listings, and e-mail blasts to the largest tech transfer and research commercialization database available anywhere! Click on the links in the graphic below for specific details or scroll down the page. For more information or for help scheduling your marketing or advertising effort, contact Sara Henderson at (877) 729-0959, extension 105, or by email at advertise@ipmarketingadvisor.com.

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eNews Ads

Tech Transfer eNews and IP Marketing eNews are the world’s largest-circulation e-zines in the tech transfer and IP marketing field, reaching more than 140,000 professionals each week and still growing rapidly.

eNews Text Ads — limited to one per issue, (50 word max):

• One issue: $750
• Two issues: $1,250
• Four issues: $2,000

eNews w/Graphics — limited to one per issue, (180px by 350px):

• One issue: $1,000
• Two issues: $1,750
• Four issues: $3,000

Contact Sara Henderson at (877) 729-0959, extension 105, or by email at advertise@ipmarketingadvisor.com.

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E-mail Marketing

Reach more than 140,000 tech transfer and research commercialization professionals directly. You send us the marketing copy, specify a date and time to send it, and we do the rest!

E-mail Blast to Entire List (140,000):

• One time: $3950
• Two times: $6250
• Four times: $8950

E-mail Blast to Half List (70,000):

• One time: $2450
• Two times: $3950
• Four times: $6250

Contact Sara Henderson at (877) 729-0959, extension 105, or by email at advertise@ipmarketingadvisor.com.

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Audioconference Sponsorship

We offer one exclusive sponsorship for each of our 24 popular audioconference events to be held in 2009.

Our currently scheduled events are:

• Best Practices and Trends in Royalty Monetization (January 2009)
  
• Recession Survival Strategies for TTOs: How to Grow Despite Budget Cuts and Economic Mayhem (January 2009)
  
• Internship Best Practices for TTOs: How Student Team Members Can Boost Overall Productivity, Reduce Costs and Speed IP Assessment and Triage (January 2009)
  
• A Step-by-Step Guide to Business Planning for TTOs (February 2009)
• 23 Great Ideas for Improving Faculty Outreach (February 2009)
• IP Valuation Workshop for Tech Transfer Professionals (March 2009)
• Invention Assessment and Triage: Improve Your TTO’s Process (March 2009)
• University Start-up Best Practices: Going Beyond Survival (April 2009)
• Patent Trolls: A TTO Menace or Revenue Opportunity? (April 2009)
• Getting the Deal Done: Achieving a Business-Minded Approach (May 2009)
• Create a Winning Incentive System for Tech Transfer Staff (May 2009)
• International Licensing of University Technologies (June 2009)
• Time-Saving Tactics for Tech Transfer Professionals (June 2009)
• IP Bundling: Establish Effective Partnerships (July 2009)
• Conflict of Interest in University Research (July 2009)
• Launch Your Own VC! Create Your Own Funding Vehicle (August 2009)
• Contract License Negotiation Workshop: Real-World Tactics (August 2009)
• Best Practices in Marketing University Technologies (September 2009)
• Tax Compliance Guidelines and Audit Avoidance Strategies (September 2009)
• Tech Transfer Benchmarks (October 2009)
• The Top 10 Legal Minefields for TTOs (October 2009)
• Maximum Revenues from Disruptive University Technologies (November 2009)
• Shifting Your TTO from Market Push to Market Pull (November 2009)
• Tech Transfer Partnerships (December 2009)
• Post-License Monitoring and Support (December 2009)

Cost for sponsoring one of our audioconferences is only $3,500 and includes the following:

• acknowledgment as sponsor in six separate e-mail blasts to our targeted list (more than 170,000 tech transfer and research commercialization professionals), including a brief description of your firm and a link to your website. PLEASE NOTE: YOUR FIRM WILL BE FEATURED IN NEARLY ONE MILLION E-MAIL MESSAGES TO A TARGETED AUDIENCE OF PROSPECTS
• acknowledgment as sponsor on our audioconference web page, either in a text box or graphic ad, with a link back to you. All e-mail marketing efforts, including the six blasts and weekly mentions in our e-zine, will lead back to that page. AGAIN NOTE: THE E-ZINES THAT WILL DRIVE THIS TRAFFIC ARE SENT TWICE A WEEK, WITH TOTAL DISTRIBUTION OF 340,000 PROSPECTS EACH WEEK FOR SIX WEEKS. You will not find a better promotional value with wider reach or better results anywhere.
• acknowledgment as sponsor twice during the audioconference, during the introduction and again at the session’s close, both briefly describing your firm and providing your web address. This will reach our live attendees as well as the many purchasers of the recorded CD, MP3, and transcript versions of the session.
• Acknowledgment as sponsor in a text box with appropriate contact info on our printed insert ad, distributed to approximately 1,500 individuals as an insert to Technology Transfer Tactics monthly newsletter.
• a full-page ad for your firm, distributed to attendees, CD purchasers, and MP3 & transcript buyers as a part of the conference handouts. This ad will be distributed by PDF to all buyers.

Remember, only one exclusive sponsorship will be allowed per event - so act quickly!

Contact Sara Henderson at (877) 729-0959, extension 105, or by email at advertise@ipmarketingadvisor.com.

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Website banners

Our sites (www.TechnologyTransferTactics.com, www.IPmarketingadvisor.com) are where tech transfer and IP marketing professionals come to view our blog, search our archives, access our online resources and links, view back issues, look at job and vendor listings, and stay informed of technology transfer activities and strategies at colleague organizations throughout the world. The sites are visited by 1,500 - 2,000 individuals a week - all of them keenly interested in your tech transfer-related products and services.

We offer the highest possible value by limiting our banners to three key page locations. Plus, as users navigate the site, the ads stay with them on every page! It’s a great way to keep your firm front-and-center with this highly targeted audience.

Top postition — maximum two (442px by 52px)
- $950 per month

Rotating banner — maximum three (160px by 160px)
- $750 per month

Contact Sara Henderson at (877) 729-0959, extension 105, or by email at advertise@ipmarketingadvisor.com.

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Job listings

Here’s a simple, targeted way to advertise positions available in technology transfer and related fields - and be sure you’re reaching only the professionals with the experience and background you need! Send us a description of your open position, and include an e-mail address for direct response from job seekers. Featured listings occupy the top three positions and appear with a bright yellow background. Subscribers to either of our monthly newsletters (Technology Transfer Tactics or Intellectual Property Marketing Advisor) qualify for a two-week listing FREE! Click here to view the job listings page.

• featured listings (maximum 3): $250 per month
• standard listings: $150 per month
• for subscribers, two weeks FREE

Contact Sara Henderson at (877) 729-0959, extension 105, or by email at advertise@ipmarketingadvisor.com.

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Vendor listings

Here’s an inexpensive opportunity to spread the word about your products or services to our targeted tech transfer audience in this online directory. Use up to 100 words to describe your company, and include a link to your home page. Featured listings occupy the top three positions and appear with a bright yellow background AND your company logo. Click here to view the vendor listings page.

• featured listings (maximum 3) with 240px by 110px logo:
  • one month: $500
  • three months: $1200
  • 6 months: $2100
  • 12 months: $3600
• standard listings:
  • one month: $350
  • three months: $900
  • 6 months: $1500
  • 12 months: $2400

Contact Sara Henderson at (877) 729-0959, extension 105, or by email at advertise@ipmarketingadvisor.com.

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Terms and Conditions

BizWorld, Inc. reserves the right to review all advertising and promotional material prior to distribution, and to refuse to carry any specific advertising messages or distribute marketing materials that it deems unacceptable for any reason in its sole judgment. Any agreement to carry advertising or distribute marketing materials in no way constitutes expressed or implied endorsement of any company, product, or service.