Published by Business Insights
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Coverage: Global, Published: August 2007
Single user copy: $2,875 (click here for more options)

“Successful patent protection strategies can vastly enhance the sustainability of product franchise revenues, significantly exceeding the lifetimes of basic patents…”

In a market environment where competition from generics companies is becoming increasingly aggressive, and the patenting of therapeutics is continually subject to impending legislative change, understanding how to effectively reassess, develop and exploit patent protection strategies is essential in facilitating enhanced market exclusivity and revenue returns over the lifecycles of new drugs.

Patent Protection Strategies: Maximising product revenues is a new report published by Business Insights that examines the need for optimising and sustaining the patent protection of novel products. The best methods of exploiting legislation to maximise revenue generation and protecting the considerable investments associated with innovations are also explored. It will also investigate both the offensive and defensive tactics that can develop product lifecycle strategies, through the refinery of organisational patent protection in tandem to encumbering the market entry of generic substitutes.

Develop and apply successful patent protection strategies, exploit legislation effectively and secure the lifecycles of your innovations with this new report…

Use this report to:

• Strengthen product protection by tailoring patent options to the individual specifications of your products more effectively.
• Create a multi-strategy approach to defend your products and their revenues, as detailed within this report.
• Enhance the efficacy of your patenting policy and opportunity management with this report’s explicit insights into the impending legislative changes concerning biosimilars and pediatric exclusivity, and fallout analysis from the April 2007 Supreme Court ruling.
• Integrate your patent protection and product lifecycle strategies with greater fluency, and reap the long term revenue benefits that improved synchronicity will afford.
• Improve your current patenting practices by benchmarking case histories, and augment your organization’s approach to achieve effective and successful strategy application.

Patent Protection Strategies is available to you electronically or as a hard copy.

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