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Library of early-stage funding strategies released |
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With tightening public research budgets, global economic turmoil, and a declining appetite for risk among early-stage investors, now more than ever it’s critical for TTOs to sharpen their strategies for securing research dollars, using creative tenacity and key best practices to establish both internal funding mechanism and tactics for attracting outside investments. That’s why we developed The 2010 IP Funding Bundle, featuring a library of 6 strategy-filled programs with 9 hours of top-notch advice, practical ideas, and how-to guidance from industry experts on securing the funding your IP needs to move toward commercialization. The library consists of six critically acclaimed programs that are now being offered for one heavily discounted price that saves more than $750 off the regular individual price.
Take a look at the individual titles included in the library:
- Escaping the Valley of Death: Overcome the Funding Gap for Early-Stage University IP
- Launch Your Own VC! Create Your Own Funding Vehicle For University Technologies
- VCs and Angels speak to TTOs: ‘Here’s what we want to see — and what we don’t’
- The Perfect Elevator Pitch: Sell Your IP in 3 Minutes or Less!
- Start-up Best Practices: Funding Options and Opportunities
- Start-up Best Practices: Pitching Techniques To Get The Funding You Need
For complete details and to order, CLICK HERE.
Posted August 31st, 2010 under Audioconferences, Intellectual Property Marketing. [ Comments: none ]
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September programs focus on fast-tracking, student entrepreneurship, and executive-in-residence programs |
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2Market Information Inc., publisher of IP Marketing E-News, has scheduled three practical distance learning seminars for September, each one filled with how-to guidance in a critical area for tech transfer and IP professionals. Here’s the September line-up – for more information, click on any of the individual titles:
Posted August 31st, 2010 under Audioconferences, Intellectual Property Marketing. [ Comments: none ]
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Coming Thursday: Audioconference addresses future of gene patents |
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This Thursday, August 26th, our Distance Learning Division has lined up a panel of experts to delve into the complex issues surrounding gene-based patents in the wake of the Myriad decision. The Future of Patenting in Biomedicine: An In-Depth Look at the Effect of the Myriad Case on Gene Patenting and Genetic Diagnostics will address host of issues including:
- How to analyze diagnostic claims
- The significance of the “detecting” step with regard to novelty
- The relevance of any “mental steps” involved in patent claims
- What to expect from the Federal Circuit
- The significance of genetic methods as a subset of medical diagnostic claims
- The relationship between information per se and methods of obtaining information.
For complete information and to enroll, please CLICK HERE >>>
Plus, don’t miss these upcoming distance learning programs:
Posted August 24th, 2010 under Audioconferences, Intellectual Property Marketing. [ Comments: none ]
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IP Marketing Audio Library introduced |
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2Market Information Inc., publisher of IP Marketing E-News, has just introduced The Technology Transfer Marketing and Outreach Audio Library, a collection of 11 programs with 16 hours of IP marketing success strategies. As a package it’s available for less than $65 per program — nearly $1,500 off the cost of these programs when purchased individually. It’s designed to allow TTOs and other IP marketing organizations to dramatically expand staff development efforts — and internal marketing expertise — with minimal budget impact and without the time and cost of travel. Here are the individual programs included in the library:
- TTOs: Use Social Media Effectively to Market Your Innovations
- The Perfect Elevator Pitch: Sell Your IP in 3 Minutes or Less!
- Tech Transfer Marketing on a Shoestring: Guerilla Tactics in a Budget-cut World
- Performing Market Research Studies: Testing the Waters to De-Risk Your IP Investments
- Best Practices for Marketing University and Federal Lab Technologies
- Shifting Your TTO from Market Push to Market Pull: Finding the White Space
- Selling University IP in Cyberspace: Best Practices in Web-based Marketing
- Great Ideas for Improving Faculty Outreach and Enhancing Researcher-TTO Relations
- Marketing Your Innovations: Best Practices for Tech Transfer Professionals
- Shrink Wrap Your University’s Technologies for Industry
- Become Industry-Friendly: Transform Your TTO into a Licensee Magnet
For complete details on all programs and to order, CLICK HERE >>>
Posted August 24th, 2010 under Audioconferences, Intellectual Property Marketing. [ Comments: none ]
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Three distance learning programs on tap for September |
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2Market Information Inc., publisher of IP Marketing E-News, has scheduled three practical distance learning seminars for September, each one filled with how-to guidance in a critical area for tech transfer and IP professionals. Here’s the September line-up – for more information, click on any of the individual titles:
Also, don’t miss the key legal advice from an expert panel coming August 26th in The Future of Patenting in Biomedicine: An In-Depth Look at The Effect of the Myriad Case on Gene Patenting and Genetic Diagnostics. CLICK HERE for details and to register.
Posted August 17th, 2010 under Audioconferences, Intellectual Property Marketing. [ Comments: none ]
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DVD library filled with best practices for university start-ups |
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Start-Up Boot Camp for University TTO Professionals and Inventors, featuring six sessions filled with nine hours of best practices from 11 world-class start-up experts, is now available as a complete DVD library. From early decision-making to exit strategies and each milestone along the way, this six-session series is carefully crafted to provide the detailed guidance and advice needed to take your start-ups beyond survival — to rapid growth, and ultimately to a liquidity event. The DVD library makes it easy and convenient to share with your entire staff and faculty, and E-News readers receive a 50% discount off the regular price, plus a free copy of the special report “Start-Up Strategies” from the Tech Transfer Library. CLICK HERE for complete agenda and faculty details, and to order.
Plus, don’t miss these upcoming distance learning programs:
Posted August 3rd, 2010 under Audioconferences, Intellectual Property Marketing. [ Comments: none ]
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Impact of key patent cases Myriad, Bilski the focus of two upcoming audioconferences |
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Tech transfer and licensing professionals as well as IP attorneys looking to assess the impact of two critical patents cases – and adjust their strategies based on expert recommendations – will benefit from two timely audioconferences coming next month.
On August 17th, a top level team of legal experts and TTO professionals will specifically address the implications of the Supreme Court’s Bilski decision on university IP and the future patentability of business methods. Bilski: The Impact of the Final Decision on University TTOs will address many key questions arising from the ruling, including: How will inventions of an “abstract” nature be defined? How will the “machine or transformation” test continue to influence PTO examiners? How should patent prosecution change to help ensure validity? How does the decision affect plans for appeals/reconsiderations? What about existing method patents, and the impact on both value and infringement? For complete details and to register, CLICK HERE.
The following Thursday, August 26th, delves into the complex issues surrounding gene-based patents in the wake of the Myriad decision. The Future of Patenting in Biomedicine: An In-Depth Look at the Effect of the Myriad Case on Gene Patenting and Genetic Diagnostics will address host of issues including:
- How to analyze diagnostic claims
- The significance of the “detecting” step with regard to novelty
- The relevance of any “mental steps” involved in patent claims
- What to expect from the Federal Circuit
- The significance of genetic methods as a subset of medical diagnostic claims
- The relationship between information per se and methods of obtaining information.
For complete information and to enroll, please CLICK HERE.
Plus, don’t miss these upcoming distance learning programs:
Posted July 27th, 2010 under Audioconferences, Intellectual Property Marketing. [ Comments: none ]
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9-hour DVD set filled with best practices for university start-ups |
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Start-Up Boot Camp for University TTO Professionals and Inventors, featuring six sessions filled with nine hours of best practices from 11 world-class start-up experts, is now available as a complete DVD set. From early decision-making to exit strategies and each milestone along the way, this six-session series is carefully crafted to provide the detailed guidance and advice needed to take your start-ups beyond survival — to rapid growth, and ultimately to a liquidity event. The DVD library makes it easy and convenient to share with your entire staff and faculty, and until July 30th this resource is available at a 50% discount off the regular price and comes with a free copy of the special report “Start-Up Strategies” from the Tech Transfer Library. CLICK HERE for complete agenda and faculty details, and to order.
Plus, don’t miss these upcoming distance learning programs:
Posted July 20th, 2010 under Audioconferences, Intellectual Property Marketing. [ Comments: none ]
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IP Marketing Audio Library introduced |
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2Market Information Inc., publisher of IP Marketing E-News, has just introduced The Technology Transfer Marketing and Outreach Audio Library, a collection of 11 programs with 16 hours of IP marketing success strategies. As a package it’s available for less than $65 per program — nearly $1,500 off the cost of these programs when purchased individually. It’s designed to allow TTOs and other IP marketing organizations to dramatically expand staff development efforts — and internal marketing expertise — with minimal budget impact and without the time and cost of travel. Here are the individual programs included in the library:
- TTOs: Use Social Media Effectively to Market Your Innovations
- The Perfect Elevator Pitch: Sell Your IP in 3 Minutes or Less!
- Tech Transfer Marketing on a Shoestring: Guerilla Tactics in a Budget-cut World
- Performing Market Research Studies: Testing the Waters to De-Risk Your IP Investments
- Best Practices for Marketing University and Federal Lab Technologies
- Shifting Your TTO from Market Push to Market Pull: Finding the White Space
- Selling University IP in Cyberspace: Best Practices in Web-based Marketing
- Great Ideas for Improving Faculty Outreach and Enhancing Researcher-TTO Relations
- Marketing Your Innovations: Best Practices for Tech Transfer Professionals
- Shrink Wrap Your University’s Technologies for Industry
- Become Industry-Friendly: Transform Your TTO into a Licensee Magnet
For complete details on all programs and to order, CLICK HERE.
Posted July 13th, 2010 under Audioconferences, Intellectual Property Marketing. [ Comments: none ]
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Learn how to bullet-proof your license agreements |
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The road from the research lab to a signed license agreement is full of twists, turns and detours that can derail a license agreement before it even gets inked. While it may be tempting sometimes to take short cuts to get a deal completed, the easy way often leaves agreements riddled with holes that later result in disagreements, differing interpretations, wasted time and effort, and ultimately a damaged relationship with your inventor and licensee. By carefully defining terms, responsibilities, and compliance expectations up front, however, you can minimize the chances of a host of future complications and disputes: under-reporting of royalties, failure to support the IP as promised, re-interpretation of definitions, complex sublicensing arrangements, and many others.
Even under the most carefully crafted agreement, you’ll occasionally be saddled with a licensee who just doesn’t play by the rules, experiences a business downturn that stalls its plans to commercialize your IP, or simply does not meet its obligations for reporting, payment, or product development. In some case, swift action must be taken to either compel compliance or shed these “dead weight” licensees. That’s why our Distance Learning Division has recruited a team of IP licensing experts to break down the drafting, reporting and auditing process to help you first draft airtight agreements and then successfully manage your licensees — or know when to cut them loose. Join Dan Burns of Daniel Burns and Associates and Angela Hodge from the University of Texas at Austin for a supremely practical 90-minute audioconference: Bullet-Proof Your License Agreements: Prevent Post-License Disputes and Shed Dead-Weight Licensees, to be held Thursday, July 29, 2010. This interactive workshop will be jam-packed with best practices for drafting rock-solid agreements, maintaining top-notch compliance and audit programs, and dealing effectively with problematic licensees. For complete details and to register, CLICK HERE.
Also coming soon:
Posted July 13th, 2010 under Audioconferences, Intellectual Property Marketing. [ Comments: none ]
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Next Week: Prevent Faculty Disputes From Turning Into a Declaration of War |
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Disputes with researchers can quickly spread like a nasty virus among faculty and destroy the delicate bonds you’ve worked hard to solidify, severely undermining your ability to secure disclosures, encourage start-up formation, and gain marketing and patent prosecution assistance. At the very bottom line, deal flow can become severely clogged since licensees and investors simply do not work with IP that involves reluctant, distrustful, or downright uncooperative inventors. Disputes can take many forms, but the most common and arguably the most difficult to manage revolve around inventorship issues.
When these issues arise, it’s critical that they be met with tact, responsiveness, administrative support, and an approach that addresses faculty concerns while also protecting the university’s interests. That’s why we’ve lined up two tech transfer/legal experts to provide detailed guidance on navigating the thorny issues so often involved in these disputes. Join us next Tuesday, July 13th for Prevent Faculty Disputes From Turning Into a Declaration of War a unique audioconference featuring a combination of legal advice from Jean Baker, PhD, JD, of Quarles and Brady and real-world examples and lessons learned from SUNY-Stony Brook’s Chester A. Bisbee, PhD, JD. For complete details and to register, CLICK HERE.
Also coming soon:
Posted July 6th, 2010 under Audioconferences, Intellectual Property Marketing. [ Comments: none ]
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Summit on Best Practices in Valuing Intellectual Property coming to Chicago |
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The valuation of your organization’s intellectual property is one of the trickiest — and most critical — challenges you face. And to make matters more complicated, in 2010 regulatory bodies in Europe and North America are releasing aggressive new standards that will dramatically change the value of your trademarks, copyrights, and trade secrets. Understanding best practices in IP valuation is more important than ever, and that’s why Technology Transfer Tactics is partnering with global investment advisor Morningstar and Business Valuation Resources to bring you a first-ever day and a half event, Sept. 15-16, at Morningstar world headquarters in Chicago: The Summit on Best Practices in Valuing Intellectual Property.
With a faculty featuring more than 20 of the world’s leading valuation experts, the Summit offers a unique opportunity to get detailed guidance, proven methods, and how-to strategies advice you need to place ensure you receive optimum value for your IP — and ultimately derive more revenues for your innovations. For those who can’t attend the event in person, a webcast is also available. A $200-off early registration discount applies until August 15. For complete information on the agenda, faculty, and continuing education credits, CLICK HERE.
Posted June 29th, 2010 under Audioconferences, Intellectual Property Marketing. [ Comments: none ]
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