IP Marketing Advisor » Audioconferences

How to Become “Pitch Perfect” and Avoid Investor Turn-Offs

Steve Lewis — Tue, 25 Sep 2012 18:23:27 +0000

For start-ups looking for needed funds, the quality and content of your pitch matters – it matters a lot. Hit the right hot buttons and you’ve got a shot. But if you lack the right focus, or trigger one of many investor red flags and alarm bells, you’ll see eyes glaze over as your chance for needed cash leaves the room, with you and your pitch deck close behind. To help ensure your pitch gives you the best chance possible for securing vital funding, we’ve invited three experts — who’ve both made successful pitches and heard hundreds from the other side of the table — to help you nail your presentation, hit the right notes, and steer clear of common blunders. How to Become “Pitch Perfect” and Avoid Investor Turn-Offs, a 90-minute webinar coming October 30th, will provide solid advice and dozens of takeaways on how to ensure your pitch stands out from the crowd, grabs investors’ attention, and ultimately lands the funds you need to take your innovation to the next level and beyond. Our experts are ready to share their pitching best practices and their war stories! For complete program and faculty details or to register, CLICK HERE.

ALSO COMING SOON:

Thursday, October 4: Myriad: The Gene Patent Fight Continues…
Thursday, October 25: Getting to “Yes” in University IP Licensing: Mock Negotiation Workshop

University Technology Commercialization Boot Camp introduced

Steve Lewis — Tue, 18 Sep 2012 15:16:43 +0000

Effective training and increased expertise among TTO staff and faculty are critical to boosting productivity in your tech transfer operations — but that for many TTOs the budget doesn’t typically allow for much in terms of professional development. That’s why our Distance Learning Division has created the University Technology Commercialization Boot Camp. This convenient and cost-effective distance learning series — 13 recorded sessions featuring 25 of the leading tech transfer experts in the country — has been crafted to provide immediately useable guidance on a comprehensive range of research commercialization challenges, from encouraging disclosure and protecting your IP to funding, marketing, and licensing your TTO’s portfolio of innovations.

This boot camp series allows you to stretch your professional education budget and give your staff and faculty a well-rounded understanding of their role in nurturing technologies toward the marketplace. You receive all 13 programs in three formats — DVD, on-demand video, and print transcript — with links to all handouts and Powerpoints. You can share it throughout your organization, any time and any place, all for one low price. For complete details on the programs and faculty, and to order this cost-effective training and education tool, CLICK HERE.

TOMORROW: Critical webinar on adapting to just-implemented post-grant proceedings

Steve Lewis — Tue, 18 Sep 2012 15:12:09 +0000

Significant changes to post-grant proceedings under the America Invents Act took effect this week, and it’s critical for you and your staff to be understand and adapt to these new forms of patent challenges. Technology Transfer Tactics has partnered with two prominent attorneys — one with a robust patent practice and one with front-line experience in a top-tier the technology transfer office — to help make sure you’re ready as implementation kicks in. Please join Charley Macedo (Amster, Rothstein & Ebenstein LLP) and Randi Isaacs (Emory University) TOMORROW, September 19th, for this critical webinar: New Post Grant Proceeding Rules: Adjusting to the New Reality. They’ll dissect the new rules and educate you on how to best adjust to these changes, while understanding how they will specifically affect university procedures and patent protection strategies. For complete details and to register, CLICK HERE.

ALSO COMING SOON:

Thursday, October 4: Myriad: The Gene Patent Fight Continues…
Thursday, October 25: Getting to “Yes” in University IP Licensing: Mock Negotiation Workshop

Getting to “Yes” in University IP Licensing: Mock Negotiation Workshop

Steve Lewis — Tue, 11 Sep 2012 16:51:19 +0000

One thing is certain when you negotiate a license agreement: The people on the other side of the table know every trick in the book, and they don’t always play nice. That’s why Technology Transfer Tactics’ Distance Learning Division is hosting a this workshop-style event designed to level the playing field by providing you with best practices for handling tough negotiations, as well as balancing the competing interests of your inventors, your university, and the licensee — so you ultimately get to “YES” more easily and with better terms for your organization. Getting to “Yes” in University IP Licensing: Mock Negotiation Workshop, an interactive webinar workshop scheduled for October 25th, you can join two prominent attorneys who have years of experience negotiating licenses on behalf of universities and corporations alike. You’ll walk away with a wealth of negotiating strategies and tactics that will help you secure the best deal for your university’s valuable IP. For complete program and faculty details, CLICK HERE.

ALSO COMING SOON:

TOMORROW, September 12: Intellectual Property Law Essentials for Faculty and Student Inventors
Wednesday, September 19: New Post Grant Proceeding Rules: Adjusting to the New Reality
Thursday, October 4: Myriad: The Gene Patent Fight Continues…

Webinar to address impact of latest ruling in Myriad gene patents case

Steve Lewis — Tue, 04 Sep 2012 13:59:20 +0000

On August 16, the U.S. Federal Circuit Court of Appeals upheld Myriad’s right to patent “isolated” genes known as BRCA1 and BRCA2, which account for most inherited forms of breast and ovarian cancers. But the court denied the company’s effort to patent methods of “comparing” or “analyzing” DNA sequences. This latest development continues to raise concerns about the future of gene patenting and the development of gene-based diagnostics.

Attorney Kevin E. Noonan, PhD, of McDonnell Boehnen Hulbert & Berghoff LLP, notes that the decision leaves plenty of open questions and room for interpretation. What does it all mean for TTOs and university researchers with gene-based innovations, in terms of both patenting and licensing? In addition, the decision is likely not the last word on the matter, with a Supreme Court case likely on next year’s docket — a particular worry since the related ruling in Prometheus (and the Supremes’ directive to re-hear Myriad at the Fed Circuit) seem to hint at skepticism over lines drawn around “products of nature.” Join Dr. Noonan on October 4th for Myriad: The Gene Patent Fight Continues, a one-hour webinar that will deeply analyze the most recent decision and discuss how the opinion affects your university and its relevant IP. For complete details and to register, CLICK HERE.

ALSO, DON’T MISS THESE UPCOMING DISTANCE LEARNING PROGRAMS:

Wednesday, September 12: Intellectual Property Law Essentials for Faculty and Student Inventors
Wednesday, September 19: New Post Grant Proceeding Rules: Adjusting to the New Reality
Thursday, October 25: Getting to “Yes” in University IP Licensing: Mock Negotiation Workshop

New Post Grant Proceeding Rules: Adjusting to the New Reality

Steve Lewis — Tue, 28 Aug 2012 16:11:13 +0000

The America Invents Act (AIA) brought significant changes to post-grant proceedings — the formal processes by which you can challenge a competitor’s patent, or strengthen a patent already granted. These changes are still being interpreted in USPTO proposed implementing rules — many of which continue to create confusion, debate, and new threats to your IP. Nevertheless, the law is set to take effect on September 16th, and it’s critical for you and your staff to be prepared for these new forms of patent challenges — and to respond effectively so your valuable IP doesn’t get caught up in the complex new procedures. That’s why Technology Transfer Tactics has partnered with two prominent attorneys — one with a robust patent practice and one with front-line experience in a top-tier the technology transfer office — to help make sure you’re ready as implementation kicks in. Please join Charley Macedo (Amster, Rothstein & Ebenstein LLP) and Randi Isaacs (Emory University) on September 19th for this critical webinar: New Post Grant Proceeding Rules: Adjusting to the New Reality. They’ll dissect the new rules and educate you on how to best adjust to these changes, while understanding how they will specifically affect university procedures and patent protection strategies. For complete details and to register, CLICK HERE.

ALSO COMING SOON:

TOMORROW, August 29: Shedding Light on Little Known and Costly Blind Spots for University Start-Ups
Wednesday, September 12: Intellectual Property Law Essentials for Faculty and Student Inventors

Intellectual Property Law Essentials for Faculty and Student Inventors

Steve Lewis — Tue, 21 Aug 2012 17:06:07 +0000

Educating your university’s inventors on intellectual property law is a critical first link in the chain of patent protection. That’s why our Distance Learning Division designed this high-quality IP law primer as a convenient way to ensure your entire community of innovators has a firm grasp on how to preserve the rights to their valuable technologies. Join IP law expert Brendan O. Baggot, principal with Schaefer O’Neill, on Wednesday, September 12th for a 60-minute session covering the key legal issues your researchers must be aware of: Intellectual Property Law Essentials for Faculty and Student Inventors. For one low price, you can invite your entire staff and faculty to attend — plus keep the on-demand recorded version to share later with researchers at their convenience. It’s an efficient, low-cost, easy way to help ensure your researchers understand their role in IP creation and protection. For complete program details and to register, CLICK HERE.

PLUS, COMING SOON:

Wednesday, August 29: Shedding Light on Little Known and Costly Blind Spots for University Start-Ups
Wednesday, September 19: New Post Grant Proceeding Rules: Adjusting to the New Reality

Shedding Light on Little Known and Costly Blind Spots for University Start-Ups

Steve Lewis — Tue, 14 Aug 2012 17:04:36 +0000

Even for the most experienced and well-funded entrepreneurs, creating a start-up is risky business. With the odds already stacked against you, the last thing you need is for your fledgling university spinouts to falter due to foreseeable mistakes and poor execution. That’s why Technology Transfer Tactics’ Distance Learning Division has gathered an A-level team of four experts to help you identify and overcome the little known yet costly blind spots that often cause university start-ups to stumble or simply fail before they are able to reach critical milestones and achieve their full potential.

Join us on August 29 for Shedding Light on Little Known and Costly Blind Spots for University Start-Ups, when our team will expose these risks and offer solid solutions in a webinar not only for TTO managers and staff, but which is designed to be shared with all faculty, students, and business leaders involved in your school’s start-up activity. For that reason, all live attendees will also receive a free DVD recording of the session for your training and education needs. And if you can’t attend the live event, you can still order the recorded version, which you can share with your entire start-up team, as well as budding entrepreneurs among your faculty and students. For complete program and faculty details, CLICK HERE.

ALSO COMING SOON:

Wednesday, September 12: Intellectual Property Law Essentials for Faculty and Student Inventors
Wednesday, September 19: New Post Grant Proceeding Rules: Adjusting to the New Reality

Next Week: Compliance Management and Fraud Prevention in Sponsored Research

Steve Lewis — Tue, 31 Jul 2012 15:43:48 +0000

Over the past decade, university-based False Claims Act (FCA) settlements that focus on the administration of federally sponsored research have steadily increased. In May 2009, President Obama signed legislation broadening and strengthening the FCA by weakening or eliminating certain defenses to liability and obstacles to whistleblower claims. Since then, major research institutions have faced multi-million dollar settlements due to grant fraud, false certification findings and more. Most observers believe investigations of federally sponsored research will only continue to rise. That’s why Technology Transfer Tactics has partnered with Baker Tilly, a full-service accounting and advisory firm, for a best practices distance learning event focused on how to protect against fraud claims, identify compliance risks, and deal with the fallout should you be called to defend against an audit. Join them on Thursday, August 9 for Compliance Management and Fraud Prevention in Sponsored Research, and receive expert guidance on detecting, investigating, and monitoring for fraudulent activity, as well as adopting standards and procedures for fraud and compliance policy creation and enforcement. For complete details and to register, CLICK HERE.

ALSO COMING SOON:

Wednesday, August 29: Shedding Light on Little Known and Costly Blind Spots for University Start-Ups
Wednesday, September 12: Intellectual Property Law Essentials for Faculty and Student Inventors
Wednesday, September 19: New Post Grant Proceeding Rules: Adjusting to the New Reality

Webinar to examine patent trolls as threat, opportunity for university TTOs

Steve Lewis — Tue, 24 Jul 2012 16:03:19 +0000

p>NPEs, or patent trolls as they are commonly known, have long been the subject of controversy. Some argue that these entities are providing a much-needed form of liquidity to the patent market, as well as critical defensive patent protection for IP owners. Others are equally convinced the NPE model only serves as a blockade to innovation by locking up major chunks of the technology market, scaring away smaller players, and litigating not only to extract huge settlements but also to squeeze the very lifeblood out of the IP marketplace.

Universities are now becoming a growing part of this debate. Research institutions are being courted by the aggregators like never before, and indeed a growing number are making “deals with the devil,” as some may put it. Some are partnering with large NPEs to monetize parts of their IP portfolios, and others are even making significant investments in the trolls’ businesses — a development that some observers say is antithetical to the research university’s mission.

To make sense of this confusing picture and provide an objective assessment of both the threats and the opportunities posed by the burgeoning NPE market, Technology Transfer Tactics has recruited two A-list experts for an intriguing and strategic webinar. Please join Jiaqing (Jack) Lu, PhD, CFA, Senior Economist and the Director of Economic Analysis for Applied Economics Consulting Group, Inc. and Marc S. Kaufman, Partner with Reed Smith, on Friday, July 27th for this controversial and lively interactive distance learning event: Mass Aggregators, NPEs and Patent Trolls: Threat, Opportunity or Both for University TTOs. Join your tech transfer professional colleagues and our expert panel to gain a full understanding of the NPE models and the options available to your university. For complete details and to register, CLICK HERE.

ALSO COMING SOON:

TOMORROW, Wednesday, July 25: Drafting Win-Win Start-Up Licenses: An Interactive Workshop
Thursday, August 9: Compliance Management and Fraud Prevention in Sponsored Research

Coming this Thursday: How to fuel the entrepreneurial fire on your campus

Steve Lewis — Tue, 17 Jul 2012 16:09:32 +0000

“Entrepreneurial ecosystem” has become a favorite phrase among those looking to build strong commercialization programs based on university research — and for good reason. This ecosystem — characterized by strong outreach to inventors, strong support services for entrepreneurial faculty and students, and strong links to outside resources, programs, partnerships, and funding — is typically the most advanced at universities with the best record of tech transfer achievement. This integrated system of support and resources is lighting the fire of entrepreneurship on a growing number of campuses, where record numbers of faculty and students are developing new technologies, creating venture funds, commercializing once-dormant IP, and leading new spinoffs out of the starting gate. To help you achieve that same success, Technology Transfer Tactics’ Distance Learning Division has secured three top experts to guide you, sharing their proven strategies and tactics for engaging with innovators, creating multi-faceted, high-energy environments, and offering a menu of resources that support and nurture entrepreneurship. Join us this Thursday, July 19th for Fueling the Entrepreneurial Fire: Identifying and Cultivating Future Business Creators — a how-to webinar that’s sure to enhance your efforts to more effectively tap into your faculty and student body’s talent, creativity, and “innovation energy.” For full program and faculty details, and to register, CLICK HERE.

ALSO COMING SOON:

Wednesday, July 25: Drafting Win-Win Start-Up Licenses: An Interactive Workshop
Friday, July 27: Mass Aggregators, NPEs and Patent Trolls: Threat, Opportunity or Both for University TTOs
Thursday, Ausgust 9: Compliance Management and Fraud Prevention in Sponsored Research

Compliance Management and Fraud Prevention in Sponsored Research

Steve Lewis — Mon, 09 Jul 2012 18:41:14 +0000

ALSO COMING SOON:

Thursday, July 19: Fueling the Entrepreneurial Fire: Identifying and Cultivating Future Business Creators
Wednesday, July 25: Drafting Win-Win Start-Up Licenses: An Interactive Workshop
Friday, July 27: Mass Aggregators, NPEs and Patent Trolls: Threat, Opportunity or Both for University TTOs

Mass Aggregators, NPEs and Patent Trolls: Threat, Opportunity or Both for University TTOs

Steve Lewis — Mon, 02 Jul 2012 23:49:01 +0000

NPEs, or patent trolls as they are commonly known, have long been the subject of controversy. Some argue that these entities are providing a much-needed form of liquidity to the patent market, as well as critical defensive patent protection for IP owners. Others are equally convinced the NPE model only serves as a blockade to innovation by locking up major chunks of the technology market, scaring away smaller players, and litigating not only to extract huge settlements but also to squeeze the very lifeblood out of the IP marketplace.

To make sense of this confusing picture and provide an objective assessment of both the threats and the opportunities posed by the burgeoning NPE market, Technology Transfer Tactics has recruited two A-list experts for an intriguing and strategic webinar. Please join Jiaqing (Jack) Lu, PhD, CFA, Senior Economist and the Director of Economic Analysis for Applied Economics Consulting Group, Inc. and Marc S. Kaufman, Partner with Reed Smith, on Friday July 27th for this controversial and lively interactive distance learning event: Mass Aggregators, NPEs and Patent Trolls: Threat, Opportunity or Both for University TTOs. Join your tech transfer professional colleagues and our expert panel to gain a full understanding of the NPE models and the options available to your university. For complete details and to register, CLICK HERE.

ALSO COMING IN JULY:

Thursday, July 19: Fueling the Entrepreneurial Fire: Identifying and Cultivating Future Business Creators
Wednesday, July 25: Drafting Win-Win Start-Up Licenses: An Interactive Workshop

Drafting Win-Win Start-Up Licenses: An Interactive Workshop

Steve Lewis — Tue, 26 Jun 2012 15:18:20 +0000

Licensing university technologies to academic start-ups is a tricky business, often involving a whole range of considerations not encountered with typical corporate licensees. Equity is often taken in lieu of royalties and up-fronts, hoping to allow the fledgling company some breathing room to use its cash for growth and development. How that equity and other factors such as milestones, equity dilution, clawback provisions, board participation, use of university facilities and equipment, cost sharing, patent protection, and other key contractual issues are structured is all over the map, often defined by the unique nature of each spinout and its management team. Also muddying the waters are other sensitive issues such as COI concerns, protecting critical researcher relationships, corporate and tax structure, level of TTO and university support, use of interns and grad students, and many others.

To help you understand the complexities of start-up licensing and consider a range of best practices and options — and ultimately craft agreements that both encourage start-up creation and protect the university and its IP — our Distance Learning Division has secured two top experts to guide you, sharing their proven strategies and tactics in a hands-on webinar workshop scheduled for Wednesday, July 25: Drafting Win-Win Start-Up Licenses: An Interactive Workshop. For complete program and faculty details or to register, CLICK HERE.

ALSO COMING SOON:

Thursday, July 19: Fueling the Entrepreneurial Fire: Identifying and Cultivating Future Business Creators
Friday, July 27: Mass Aggregators, NPEs and Patent Trolls: Threat, Opportunity or Both for University TTOs

Fuel the entrepreneurial fire on your campus: Identify and cultivate future business creators

Steve Lewis — Tue, 19 Jun 2012 17:35:14 +0000

“Entrepreneurial ecosystem” has become a favorite phrase among those looking to build strong commercialization programs based on university research — and for good reason. This ecosystem — characterized by strong outreach to inventors, strong support services for entrepreneurial faculty and students, and strong links to outside resources, programs, partnerships, and funding — is typically the most advanced at universities with the best record of tech transfer achievement. This integrated system of support and resources is lighting the fire of entrepreneurship on a growing number of campuses, where record numbers of faculty and students are developing new technologies, creating venture funds, commercializing once-dormant IP, and leading new spinoffs out of the starting gate. But putting all the pieces of this ecosystem together successfully — starting with tapping into the budding business builders on your campus — is no easy task. For TTOs that have done it, the rewards are not only significant but long-lasting, as the integrated parts of the system create a high-functioning whole that feeds on success and grows exponentially, resulting in more deals, more start-ups, and more economic benefits for the region and all the system’s stakeholders.

To help you achieve that same success, Technology Transfer Tactics’ Distance Learning Division has secured three top experts to guide you, sharing their proven strategies and tactics for engaging with innovators, creating multi-faceted, high-energy environments, and offering a menu of resources that support and nurture entrepreneurship. Join us on Thursday, July 19th for Fueling the Entrepreneurial Fire: Identifying and Cultivating Future Business Creators a how-to webinar that’s sure to enhance your efforts to more effectively tap into your faculty and student body’s talent, creativity, and “innovation energy.” For full program and faculty details, and to register, CLICK HERE.

ALSO COMING SOON:

Tuesday, June 26: Low and No-Cost Solutions for Marketing University Innovations
Wednesday, July 25: Drafting Win-Win Start-Up Licenses: An Interactive Workshop

Low and No-Cost Solutions for Marketing University Innovations

Steve Lewis — Tue, 12 Jun 2012 17:32:17 +0000

Marketing your technologies doesn’t have to break the bank… Technology Transfer Tactics has designed an idea-filled one-hour distance learning program featuring four top-tier tech transfer marketing veterans who have been in the same boat, charged with the task of effectively marketing their university’s innovations armed with few tools and a skimpy budget. They’ve learned how to do more with less, using low-cost techniques that bring in licensees without spending a fortune on marketing bells and whistles — and they’ll share those techniques in this practical, how-to webinar. Don’t miss Low and No-Cost Solutions for Marketing University Innovations, coming June 26. Your expert panel will share their proven strategies and show you how to produce results without breaking the budget. For full program and faculty details, CLICK HERE.

ALSO COMING SOON:

Thursday, June 14: The Elimination and Creation of Defenses in the Wake of AIA
Thursday, July 19: Fueling the Entrepreneurial Fire: Identifying and Cultivating Future Business Creators

Low and No-Cost Solutions for Marketing University Innovations

Steve Lewis — Tue, 29 May 2012 16:25:24 +0000

ALSO COMING IN JUNE:

Tuesday, June 12: Managing Conflicts of Interest in Large-Scale Industry Partnerships
Thursday, June 14: The Elimination and Creation of Defenses in the Wake of AIA

This Thursday: Learn how TTOs are creating new revenues with app development

Steve Lewis — Tue, 22 May 2012 14:08:56 +0000

The explosion in sales of smart phones and tablets has given rise to a market for mobile apps that forecasters predict will exceed $25 billion by 2015. For university TTOs, this presents a tremendous opportunity for new revenues as well as new relationships with the hundreds of students and faculty creating apps on campus. A small but growing number of universities have identified this growing trend as a way to enhance TTO revenue and better serve their researchers — and now’s your chance to join them. Technology Transfer Tactics’ Distance Learning Division has secured two top-level university tech transfer professionals with first-hand experience in app development, support, and negotiations with Apple and Google. Join Dr. Svetlana Sowers from the University of Illinois at Urbana-Champaign and Michael Halbrook, senior project manager at Purdue’s Office of Technology Commercialization, this Thursday, May 24 for a 60-minute webinar that promises to get your TTO on the path to an entirely new source of income: Create a New Revenue Stream by Supporting On-Campus App Developers. For complete details and to register, CLICK HERE.

PLUS, DON’T MISS THESE UPCOMING WEBINARS:

Tuesday, June 12: Managing Conflicts of Interest in Large-Scale Industry Partnerships
Thursday, June 14: The Elimination and Creation of Defenses in the Wake of AIA
Tuesday, June 26: Low and No-Cost Solutions for Marketing University Innovations

Managing Conflicts of Interest in Large-Scale Industry Partnerships

Steve Lewis — Tue, 15 May 2012 17:47:01 +0000

It seems like every week we hear of a new multi-million dollar sponsored research or collaboration agreement between a major corporation and a university. These massive undertakings — whether focused on pharma, computers, energy, agriculture, or medical devices — appear to be getting larger, more integrated, and more controversial as their sheer size and degree of industry involvement raise concerns regarding corporate influence over research activity. In the face of shrinking budgets many universities are seeking out these partnerships, and the benefits of big corporate research dollars can be significant. But they don’t come without their own set of problems, challenges, and risks — legal, regulatory, and ethical — primarily revolving around the potential for conflicts of interest. That’s why we’ve scheduled this critical and timely webinar: Managing Conflicts of Interest in Large-Scale Industry Partnerships, coming Tuesday, June 12. Two top attorneys will update you on important recent COI developments as well as provide practical strategies for tackling the broad spectrum of COI issues you must address in today’s large-scale industry partnership initiatives. For complete program and faculty details, and to register, CLICK HERE.

ALSO COMING SOON:

Wednesday, May 16: How Universities Fail Women Inventors
Thursday, May 24: Create a New Revenue Stream by Supporting On-Campus App Developers
Tuesday, June 26: Low and No-Cost Solutions for Marketing University Innovations

‘Decision matrix’ for assessing, triaging your IP portfolio

Steve Lewis — Tue, 08 May 2012 13:08:09 +0000

In this era of lean budgets, many TTOs are being confronted with the need to downsize their patent portfolios and prioritize their most ‘licensable’ technologies. Employing effective assessment and triage strategies is now more important than ever, providing critical business intelligence on the best use of scarce resources and, ultimately, the best results for your office and university. That’s why Technology Transfer Tactics has lined up Joy Goswami, MS, MBA, RTTP, licensing associate in the University of Delaware’s Office of Economic Innovation and Partnerships, for an interactive webinar that will provide an objective, proven assessment tool and ‘decision matrix’ that can help ensure your patent and commercialization decisions have a rock-solid foundation. You’ll get a first-hand, detailed look at Goswami’s much-discussed decision matrix next Tuesday, May 15, when you attend this 90-minute how-to program: Disclosure Assessment and Triage: An Innovative Model for Patent Decision Making. For those who can’t attend live, the program will also be available on-demand, on DVD, and in print transcript. For complete details and to register, CLICK HERE.

ALSO COMING SOON:

Wednesday, May 16: How Universities Fail Women Inventors
Thursday, May 24: Create a New Revenue Stream by Supporting On-Campus App Developers

Two critical patent law webinars scheduled

Steve Lewis — Tue, 24 Apr 2012 16:23:26 +0000

Our Distance Learning Division has scheduled critical webinars covering two of the most pressing patent law issues facing TTOs — the coming change to a first-to-file system under the America Invents Act, and the impact of the Supreme Court’s recent decision on diagnostic method patents in Mayo v. Prometheus.

Although the first-to-file provision of the AIA does not take effect until next March, waiting too long to prepare your organization and your researchers for this historic shift will only leave you playing catch-up later, or worse yet putting your valuable IP in jeopardy. It’s critical that you start preparing for the changes now, and begin the process of adopting researcher education and patent prosecution practices to conform with the new regime. That’s why we’ve recruited renowned patent attorney and tech transfer expert Charles R. Macedo for an April 26 session that will arm you with the strategies and tactics you need to prepare effectively: Moving From First to Invent to First to File: Understanding the Opportunities and Challenges. For details and to register, CLICK HERE.

The landmark Mayo decision directly affects how universities approach patent decision making for diagnostic method patents, and will almost certainly impact the Myriad case, as well as a whole range of method claims surrounding other technologies. To help you make sense of the complex patentability issues raised by the decision, and to guide you in drafting future claims, we’ve signed up patent law guru Kevin E. Noonan, PhD, for a May 3 program where he’ll dissect the Court’s decision and help you understand how to adjust your patent strategy in light of this development. For details on In-Depth Analysis of Mayo v. Prometheus: What it Means for the Future of Medical Diagnostic Patents, CLICK HERE.

ALSO COMING SOON:

Tuesday, May 15: Disclosure Assessment and Triage: “An Innovative Model for Patent Decision Making”
Thursday, May 24: Create a New Revenue Stream by Supporting On-Campus App Developers

TTOs create new revenue stream by supporting app developers

Steve Lewis — Mon, 16 Apr 2012 20:35:42 +0000

A small but growing number of universities have identified this growing trend as a way to enhance TTO revenue and better serve their researchers – and now’s your chance to join them. Technology Transfer Tactics Distance Learning Division has secured two top-level university tech transfer professionals with first-hand experience in app development, support, and negotiations with Apple and Google. Join Dr. Svetlana Sowers from the University of Illinois at Urbana-Champaign and Michael Halbrook, senior project manager at Purdue’s Office of Technology Commercialization, on Thursday, May 24 for a 60-minute webinar that promises to get your TTO on the path to an entirely new source of income: Create a New Revenue Stream by Supporting On-Campus App Developers. (Note: This program has been rescheduled from its original date of April 19.) For complete details and to register, CLICK HERE.

MORE DISTANCE LEARNING OPPORTUNITIES:

Wednesday, April 18: Using A Network Approach to Valuing Patents and Inventions
Thursday, April 26: Moving From First to Invent to First to File: Understanding the Opportunities and Challenges
Thursday, May 3: In-Depth Analysis of Mayo v. Prometheus: What it Means for the Future of Medical Diagnostic Patents
Tuesday, May 15: Disclosure Assessment and Triage: “An Innovative Model for Patent Decision Making”

Experts to discuss network-based approach to IP valuation

Steve Lewis — Tue, 10 Apr 2012 16:05:27 +0000

Existing valuation models tend to focus on the economic value of individual patents by using the net present value of the patent, market value, historic cost, etc. While such models are undoubtedly useful, an alternative approach is to rank patents based on where they sit in relation to a network of similar patents. Network-based analysis allows the review of up to several hundred thousand patents, and draws upon the “collective intelligence” of this network to identify high-value technology areas and the most likely valuable patents within these areas. In Using A Network Approach to Valuing Patents and Inventions, a webinar scheduled for Wednesday, April 18, you can learn the details behind this innovative approach to IP valuation, how the process works, and why it can significantly enhance your ability to accurately predict the value of patents and other IP. For complete program and faculty details or to register, CLICK HERE.

PLUS, A GREAT LINE-UP OF ADDITIONAL WEBINARS COMING SOON…

Thursday, April 26: Moving From First to Invent to First to File: Understanding the Opportunities and Challenges
Thursday, May 3: In-Depth Analysis of Mayo v. Prometheus: What it Means for the Future of Medical Diagnostic Patents
Tuesday, May 15: Disclosure Assessment and Triage: “An Innovative Model for Patent Decision Making”

Two critical patent law webinars scheduled

Steve Lewis — Tue, 03 Apr 2012 16:19:48 +0000

ALSO COMING SOON:

Tuesday, April 10: Successfully Apply “Lean” Start-Up Principles to University Spinouts
Wednesday, April 18: Using A Network Approach to Valuing Patents and Inventions
Tuesday, May 15: Disclosure Assessment and Triage: “An Innovative Model for Patent Decision Making”

Five outstanding distance learning opportunities for tech transfer and IP professionals

Steve Lewis — Tue, 13 Mar 2012 13:12:15 +0000

Our distance learning division is producing five high-value webinars over the coming six weeks, focused on some of the hottest topics in technology transfer and IP management. Here’s a quick look at the coming sessions — just click on any of the titles below for complete details and to register:

Wednesday, March 21: Patent Prosecution Cost-Saving Strategies: Increase Your TTO’s Filings Without Increasing Your Budget
Wednesday, March 21: A New Approach to IP Management: The Penn State University Research Model
Thursday, March 29: Building Data-Rich Market Validation Plans for University Technologies
Tuesday, April 10: Successfully Apply “Lean” Start-Up Principles to University Spinouts
Thursday, April 26: Moving From First to Invent to First to File: Understanding the Opportunities and Challenges

Successfully Apply “Lean” Start-Up Principles to University Spinouts

Steve Lewis — Tue, 06 Mar 2012 14:14:16 +0000

We’ve all heard the term “lean start-up,” but what does it really mean? And how can this model be applied to your university-based spinouts? Contrary to popular belief, “lean” isn’t just about keeping costs to a minimum. Lean also refers to the product development and market assessment processes, as well as fundraising. It also means keeping on target toward important milestones while recognizing when it’s time to recalculate, pivot, or simply jump off the tracks.

When you learn and apply “lean” principles, you’ll dramatically reduce risk while improving your odds of success. Technology Transfer Tactics’ Distance Learning Division has recruited an A-level panel of experts who incorporate the “lean” principles into every phase of their spinout process. They’re ready to help you understand the “lean” model and how to apply its methodologies to your academic start-ups in a how-to webinar scheduled for April 10. Don’t miss Successfully Apply “Lean” Start-Up Principles to University Spinouts. For complete program and faculty details, CLICK HERE.

ALSO COMING SOON:

Wednesday, March 7: Build and Manage a Successful Accelerator Fund for Your University
Wednesday, March 21: Patent Prosecution Cost-Saving Strategies: Increase Your TTO’s Filings Without Increasing Your Budget
Wednesday, March 21: A New Approach to IP Management: The Penn State University Research Model
Thursday, March 29: Building Data-Rich Market Validation Plans for University Technologies

Penn State’s IP policy shift to be detailed in webinar

Steve Lewis — Mon, 27 Feb 2012 21:43:27 +0000

Penn State has made two significant changes to the manner in which it deals with IP and industry sponsored research. First, for new research that is industry-sponsored, the university will cede ownership of the IP to the sponsor. Second, in those cases where the university must retain ownership of the IP (when the research involves federal funding, for example), the university will offer the new “Penn State Two Step” licensing option in which the industry sponsor may take a licensing option on the IP at a fixed price, thereby reducing risk and uncertainty.

In A New Approach to IP Management: The Penn State University Research Model, an exclusive webinar scheduled for Wednesday, March 21, Dr. Hank Foley, vice president for research at Penn State, will discuss these changes, the University’s assessment of their benefit, and how this break with more than two decades of past practice will help get more research off the shelf and into the marketplace, while also building more and stronger industry relationships. For complete details and to register, CLICK HERE.

ALSO COMING SOON:

Wednesday, March 7: Build and Manage a Successful Accelerator Fund for Your University
Wednesday, March 21: Patent Prosecution Cost-Saving Strategies: Increase Your TTO’s Filings Without Increasing Your Budget
Thursday, March 29: Building Data-Rich Market Validation Plans for University Technologies

Building Data-Rich Market Validation Plans for University Technologies

Steve Lewis — Tue, 21 Feb 2012 18:34:57 +0000

Moving technology from the lab to the market is a costly process, and determining which innovations to support with your limited resources is arguably the most critical task for your TTO. Make your decisions wisely, and your return on those budget dollars can bring years of financial rewards. But backing technologies that never make it past the drawing board can leave you with poor returns as well as lost confidence among administrators, faculty, and other key stakeholders. That’s why understanding the dynamics of the target market and the target buyer or licensee are vital elements of every assessment. To improve your odds, Technology Transfer Tactics’ Distance Learning Division has recruited two A-level experts to outline a structured approach for determining the market viability of university technologies. Join Francis Moran and Peter Hanschke for a dynamic webinar, where you’ll learn how to create a detailed validation plan that will ensure your decisions are informed not only by the technology’s potential, but also by market demand. Building Data-Rich Market Validation Plans for University Technologies will be held live on March 29, and the session will also be available on DVD and on-demand video. For complete details and to register, CLICK HERE.

ALSO COMING SOON:

Tuesday, February 28: How to Outsource and Offshore TTO Activities for Huge Savings and Efficiency Gains
Wednesday, March 7: Build and Manage a Successful Accelerator Fund for Your University
Wednesday, March 21: Patent Prosecution Cost-Saving Strategies: Increase Your TTO’s Filings Without Increasing Your Budget

Attorney to reveal secrets to slashing patent prosecution costs

Steve Lewis — Tue, 14 Feb 2012 16:20:59 +0000

Patent prosecution costs are at the very top of your TTO’s expense list, yet this huge percentage of your annual budget may seem largely outside your control. Not so, say two IP attorneys who’ve worked extensively with university tech transfer offices. And that means you have a big opportunity to attack these costs and free up dollars for additional patent applications. Charles L. Leeck and Keith Heidmann, members of Quarles and Brady’s Intellectual Property Practice Group, are ready to reveal the secrets to slashing patent prosecution costs based on their years of experience working closely with and advising TTOs worldwide. Join them on March 21st for a webinar that promises a huge return on your modest enrollment fee: Patent Prosecution Cost-Saving Strategies: Increase Your TTO’s Filings Without Increasing Your Budget. This 90-minute program is filled with practical, how-to advice from two experienced patent prosecutors whose practices specifically focus on the needs and concerns of TTOs. You’ll come away with creative strategies you can adopt for immediate bottom-line benefits, significantly reducing your legal bills while improving the number and overall quality of your patent filings. For complete details and to register, CLICK HERE.

PLUS, CHECK OUT ALL OUR UPCOMING DISTANCE LEARNING PROGRAMS:

TOMORROW, February 15: Licensee Red Flags: 12 Critical Signs that Should Trigger an Audit
TOMORROW, Feb 15: SBIR/STTR Grant Funding: Innovation Research and Technology Transfer
Tuesday, February 28: How to Outsource and Offshore TTO Activities for Huge Savings and Efficiency Gains
Wednesday, March 7: Build and Manage a Successful Accelerator Fund for Your University
Thursday, March 29: Building Data-Rich Market Validation Plans for University Technologies

Webinar to offer keys to gaining SBIR/STTR grant funding

Steve Lewis — Tue, 07 Feb 2012 16:18:19 +0000

Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) grants now represent the largest source of early stage funding for innovative research and development projects. Next Wednesday, February 15th , Dr. Kris Johansen, SBIR/STTR Program Administrator for Iowa State University’s Office of Intellectual Property and Technology Transfer, will bring much needed business and valuation clarity to the nuances of SBIR/ STTR programs. In the how-to strategies and insights she’ll offer in SBIR/STTR Grant Funding: Innovation Research and Technology Transfer, Dr. Johansen will cover what every entrepreneur, intellectual property manager, investor, university and private researcher/scientist needs to know about SBIR/STTR grants, including:

How SBIR and STTR grants function, who they’re meant to serve, and how they are issued
Program eligibility requirements
Agency differences
Examples of real-life experiences with SBIR/STTR
The nuances and challenges of the application processes and what these obstacles mean for project funding
Submission & review processes
Tips for successful applications
Advice on how to plan the number and timing of solicitations
The different types of potential awards
Matching applications with participating agencies’ research needs
Avoiding common pitfalls.

For complete details and to register, CLICK HERE.

PLUS DON’T MISS THESE UPCOMING WEBINARS:

Wednesday, February 15: Licensee Red Flags: 12 Critical Signs that Should Trigger an Audit
Tuesday, February 28: How to Outsource and Offshore TTO Activities for Huge Savings and Efficiency Gains
Wednesday, March 7: Build and Manage a Successful Accelerator Fund for Your University
Wednesday, March 21: Patent Prosecution Cost-Saving Strategies: Increase Your TTO’s Filings Without Increasing Your Budget

Build and Manage a Successful Accelerator Fund for Your University

Steve Lewis — Tue, 31 Jan 2012 16:13:29 +0000

When it comes to university-based innovations, traditional investors have become nearly obsessively risk-averse, and getting the backing you need to commercialize your promising technologies and fund your start-ups has become a tougher challenge. Creating an in-house accelerator fund has become a key success strategy for a growing number of TTOs, freeing up resources that help ensure your high-potential university technologies get a fair shake — and the development dollars they need — to reach commercial viability. But, establishing a strategic financing structure within your university technology transfer system or research foundation can be a risky and daunting task, and requires careful planning as well as expert execution. That’s why our Distance Learning Division has scheduled this dynamic and practical webinar featuring two of the world’s leading TTO financing executives: Build and Manage a Successful Accelerator Fund for Your University, scheduled for Wednesday, March 7. Please join Richard S. Schifreen, PhD, who leads the Accelerator Program at the Wisconsin Alumni Research Foundation, Jonathan Gortat, coordinator of the Emerging Innovations Fund at Purdue Research Foundation, for an eye-opening session that will reveal best practices and offer “how-to” strategies for building and managing a successful accelerator fund. To register and for complete details, CLICK HERE.

ALSO COMING SOON:

February 15: Licensee Red Flags: 12 Critical Signs that Should Trigger an Audit
February 15: SBIR/STTR Grant Funding: Innovation Research and Technology Transfer
February 28: How to Outsource and Offshore TTO Activities for Huge Savings and Efficiency Gains

Webinar this Thursday — Life Under AIA: Anticipating and Surviving Post Grant Challenges

Steve Lewis — Tue, 24 Jan 2012 01:37:37 +0000

One of the most controversial and worrisome provisions of the Leahy-Smith America Invents Act is its introduction of a new post-grant review process. The new process, based on experience with a similar review process in Europe, is expected to result in an explosion in the number of challenges, particularly from large companies attempting to delay or derail start-ups and innovations from smaller organizations, including universities. The additional risks may affect licensing efforts, as well as the willingness of investors to commit to patented technologies until the post-grant review period has expired, or any PGRs initiated are settled.

Tech transfer professionals and IP practitioners need to quickly get up to speed on the details of this potentially damaging provision. That’s why our Distance Learning Division has teamed up with attorney experts Michael T. Siekman and Ed Walsh from the Wolf Greenfield IP Law Firm to present this hour-long educational webinar: Life Under AIA: Anticipating and Surviving Post Grant Challenges. Join us this Thursday, January 26, 2012, when Mr. Siekman and Mr. Walsh will provide a detailed review of the post-grant review provisions, their likely impact, remaining uncertainties as the USPTO deals with implementation, and strategies to begin planning now for both patent drafting and responding effectively to post-grant actions. For complete program details and to register, CLICK HERE.

COMING IN FEBRUARY:

Wednesday, February 15: Licensee Red Flags: 12 Critical Signs that Should Trigger an Audit
Tuesday, February 28: How to Outsource and Offshore TTO Activities for Huge Savings and Efficiency Gains

How to Outsource and Offshore TTO Activities for Huge Savings and Efficiency Gains

Steve Lewis — Tue, 17 Jan 2012 17:01:52 +0000

With a variety of risk-reward structures that can limit out-of-pocket costs, offshoring and other outsourcing options are gaining favor. As TTOs struggle with staff and budget crunches — and with piles of invention disclosures that seem to grow larger by the day — it’s virtually impossible using existing resources to handle the backlog of promising innovations and the constant pressure for action from faculty inventors.

That’s where an effective outsourcing strategy can help, as a growing number of TTOs are discovering. When structured and managed effectively, outsourcing can assist in getting more IP assessed, developed, and licensed while freeing up staff time and helping solidify faculty relations. And it can save money too — lots of money — by replacing high-cost vendors with less expensive offshoring options that maintain quality while stretching your budget dollars. On February 28th you can learn the ins and outs of outsourcing success from a team of experts in this practical distance learning program: How to Outsource and Offshore TTO Activities for Huge Savings and Efficiency Gains. Our program faculty will share their outsourcing success stories and provide you with usable takeaways you can implement immediately to start chipping away at your backlog and bring more technologies to the marketplace. For complete program and faculty details or to register, CLICK HERE.

AND DON’T MISS THESE UPCOMING WEBINARS:

Thursday, January 26th: Life Under AIA: Anticipating and Surviving Post Grant Challenges
Wednesday, February 15th: Licensee Red Flags: 12 Critical Signs that Should Trigger an Audit

Licensee Red Flags: 12 Critical Signs that Should Trigger an Audit

Steve Lewis — Tue, 10 Jan 2012 18:12:08 +0000

According to license compliance experts, there are a host of “red flags” that clearly indicate when a licensee audit is in order. However, many of these signals are either unknown or get swept under the rug by too-busy staff, allowing a non-compliant licensee to fly under the radar. This is where your university is at its highest risk for losing thousands — potentially millions — in royalty payments.

By readily identifying licensee red flags, you can avoid that risk and recoup lost royalties, as well as optimize the efficiency of your audit process by focusing your attention on those licensees with the greatest chance of finding errors, omissions, and underpayments. That’s why Technology Transfer Tactics’ Distance Learning Division has teamed up with a nationally respected expert to host a 60-minute webinar, coming February 15th, that will be jam-packed with proven tactics and strategies: Licensee Red Flags: 12 Critical Signs that Should Trigger an Audit. Attendees will hear royalty audit expert Daniel Burns, president of DBA, share his top 12 signs that should trigger the audit process — as well as the rationale behind them and the critical audit procedures needed to ferret out mistakes and missing dollars. For complete details and to register, CLICK HERE.

ALSO COMING SOON:

Tuesday, January 17: Transform Your TTO Into an Economic Development Engine
Thursday, January 26: Life Under AIA: Anticipating and Surviving Post Grant Challenges

Life Under AIA: Anticipating and Surviving Post Grant Challenges

Steve Lewis — Tue, 20 Dec 2011 16:53:59 +0000

While the changes won’t take effect until September 2012, tech transfer professionals and IP practitioners need to quickly get up to speed on the details of this potentially damaging provision. That’s why our Distance Learning Division has teamed up with attorney experts Michael T. Siekman and Ed Walsh from the Wolf Greenfield IP Law Firm to present this hour-long educational webinar: Life Under AIA: Anticipating and Surviving Post Grant Challenges. Join us Thursday, January 26, 2012, when Mr. Siekman and Mr. Walsh will provide a detailed review of the post-grant review provisions, their likely impact, remaining uncertainties as the USPTO deals with implementation, and strategies to begin planning now for both patent drafting and responding effectively to post-grant actions. For complete program details and to register, CLICK HERE.

ALSO, COMING IN JANUARY

Wednesday, January 18th: Transform Your TTO Into an Economic Development Engine

Webinar: Transform Your TTO into an Economic Development Engine

Steve Lewis — Tue, 13 Dec 2011 18:05:14 +0000

As global economic struggles persist, research universities worldwide are being called upon like never before to promote innovation, entrepreneurship and the commercialization of research — and to demonstrate the results of their efforts in terms of economic impact. Jobs, payrolls, and tax receipts have become the new metrics for tech transfer organizations, as local and national government leaders push for growth through research discoveries and innovation-driven start-up activity. For many universities, this intensified pressure to prove the economic merits of research efforts has brought with it much closer integration and partnership with local and regional economic development agencies, as well as new initiatives that put more focus — and more pressure — on the ways TTOs and their universities contribute to their communities’ fiscal well being.

Two universities that stand out as proactive examples of how to meet the economic development challenge. Rutgers University and the University of Maryland have each created a dedicated economic development office, and are actively employing creative strategies to stimulate economic impact and measure their results. Rutgers’ Dr. Michael J. Pazzani and UMD’s Brian Darmody will share their methods, challenges, successes, and measurement strategies in a webinar scheduled for January 18th: Transform Your TTO Into an Economic Development Engine. For complete program details and to register, CLICK HERE.

ALSO, COMING THIS FRIDAY:

How Your University’s Innovations Can Become a Fixture in Big Pharma’s Pipeline — Friday, December 16, 1:00-2:30 pm (Eastern Time)

Tech Transfer University’s 2012 schedule of webinars released

Steve Lewis — Tue, 13 Dec 2011 17:59:46 +0000

2Market Information Inc., publisher of IP Marketing eNews, has just released its 2012 schedule of professional development webinars for tech transfer and IP professionals. Featuring 30 timely programs targeting an array of challenges and strategies for successful research commercialization, the programs offer a convenient and affordable way to train your entire staff for throughout the year for less than the cost of one in-person conference, without the travel. Each program offers both CLP and CLE credits.

The company’s Tech Transfer University subscription program allows you to customize your training to match your organization’s specific needs while saving significantly on the cost of each program. You choose the number of programs and the specific sessions you wish to access, and the more you choose, the more you save! Also available is an annual Total Access Pass providing access to any or all of 100+ live and recorded programs. It’s a great way to stretch your professional development budget, eliminate travel costs while enhancing staff expertise, and conveniently get critical guidance on the key issues you must address to boost your performance. For complete details and to view the 2012 schedule of events, CLICK HERE.

How Your University’s Innovations Can Become a Fixture in Big Pharma’s Pipeline

Steve Lewis — Tue, 06 Dec 2011 16:48:40 +0000

Faced with a steep patent cliff and a shrinking pipeline of new drugs to replace revenues associated with former blockbusters, the pharma industry has updated and enhanced its drug development models with an emphasis on partnerships, and universities are high on their list. The result for a growing number of TTOs has been the initiation of lucrative new partnership models that hold the potential of massive returns for years to come. To help ensure your university and TTO benefit from this historical shift and the opportunities that come with it, our Distance Learning Division has scheduled a critical webinar featuring Alex Fayne, Chief Operating Officer of Pfizer’s Centers for Therapeutic Innovation, and Nurjana Bachman, PhD, Business Development Manager for the Technology & Innovation Development Office at Children’s Hospital Boston. Join them on December 16th for How Your University’s Innovations Can Become a Fixture in Big Pharma’s Pipeline. This session will discuss the changing dynamics between pharma and academia, cite examples of new partnering models, and offer unique insights into Pfizer’s partnership efforts taking place within its Centers for Therapeutic Innovation. Lean how to position your TTO as a partner of choice for pharma collaborations! For complete details and to register, CLICK HERE.

ALSO COMING SOON:

TOMORROW, December 7th: IP-Included Label Licensing: A Win-Win Model for Maximizing Use of University Technologies
Tuesday, December 13: Expert Corporate Relations Strategies for Long-Term Industry-TTO Partnerships

Great lineup of tech transfer webinars coming in December

Steve Lewis — Tue, 29 Nov 2011 16:10:43 +0000

Our Distance Learning Division has scheduled three outstanding webinars in the coming month for tech transfer and IP professionals. Click on any of the titles below for complete program and faculty details, or to register:

Wednesday, December 7th: IP-Included Label Licensing: A Win-Win Model for Maximizing Use of University Technologies
Tuesday, December 13: Expert Corporate Relations Strategies for Long-Term Industry-TTO Partnerships
Friday, December 16: How Your University’s Innovations Can Become a Fixture in Big Pharma’s Pipeline

Expert Corporate Relations Strategies for Long-Term Industry-TTO Partnerships

Steve Lewis — Tue, 22 Nov 2011 18:22:00 +0000

If your TTO is like most these days, you are working hard to adapt and thrive in a more partnership-driven, interdependent world. It’s no longer enough to simply seek out potential corporate licensees — an increasing web of connections among universities, industry, economic development groups, local and state officials, and investors has come to characterize a wide swath of research commercialization activity. Seeking out and establishing sustainable partnerships involving multiple parties — and which ultimately get your innovations to the commercial market — requires diligence, dedication, trust, and a healthy dose of hard work. That’s why our Distance Learning Division has scheduled a targeted webinar program that will provide a wealth of how-to advice on developing solid partnership strategies that cement long-term industry relationships. Expert Corporate Relations Strategies for Long-Term Industry-TTO Partnerships will take place on Tuesday, December 13th. It’s a unique opportunity to hear from the highly successful industry liaison executives for The Ohio State University and Johns Hopkins University, who will provide practical take-aways that you can use to start building relationships and partnerships — and secure a long-term flow of deals and funding. For complete program details and to register, CLICK HERE.

ALSO COMING SOON:

Tuesday, November 29: Reap the Benefits of a Strong Post-License Monitoring System
Wednesday, December 7th: IP-Included Label Licensing: A Win-Win Model for Maximizing Use of University Technologies
Friday, December 16: How Your University’s Innovations Can Become a Fixture in Big Pharma’s Pipeline

How Your University’s Innovations Can Become a Fixture in Big Pharma’s Pipeline

Steve Lewis — Tue, 15 Nov 2011 14:26:35 +0000

Faced with a steep patent cliff and a shrinking pipeline of new drugs to replace revenues associated with former blockbusters, the pharma industry has updated and enhanced its drug development models with an emphasis on partnerships, and universities are high on their list. The result for a growing number of TTOs has been the initiation of lucrative new partnership models that take advantage of respective strengths and overcome historical barriers. These new partnerships, if successfully executed, will create massive returns for years to come in terms of both more rapid translation of research and a strong stream of revenues (and jobs) linked to a long-term industry-university drug development engine. To help ensure your university and TTO benefit from this historical shift and the opportunities that come with it, our Distance Learning Division has scheduled a critical webinar featuring Alex Fayne, Chief Operating Officer of Pfizer’s Centers for Therapeutic Innovation, and Nurjana Bachman, PhD, Business Development Manager for the Technology & Innovation Development Office at Children’s Hospital Boston. Join them on December 15 for How Your University’s Innovations Can Become a Fixture in Big Pharma’s Pipeline. This session will discuss the changing dynamics between pharma and academia, cite examples of new partnering models, and offer unique insights into Pfizer’s partnership efforts taking place within its Centers for Therapeutic Innovation. Lean how to position your TTO as a partner of choice for pharma collaborations! For complete details and to register, CLICK HERE.

ALSO COMING SOON:

Tuesday, November 29: Reap the Benefits of a Strong Post-License Monitoring System
Wednesday, December 7th: IP-Included Label Licensing: A Win-Win Model for Maximizing Use of University Technologies
Tuesday, December 13th: Expert Corporate Relations Strategies for Long-Term Industry-TTO Partnerships

IP-Included Label Licensing: A Win-Win Model for Maximizing Use of University Technologies

Steve Lewis — Tue, 08 Nov 2011 16:42:50 +0000

A “label-license” or “IP-included model” enables universities to realize the value of their intellectual property, gives licensees additional means to market the technology, and encourages end-users to incorporate the technology. Case in point: The University of Illinois at Urbana-Champaign and Sigma-Aldrich® have recently entered into an “IP-included” license agreement which enables Sigma-Aldrich to expand the range of a powerful class of boronic acid surrogates offered to the global chemistry community. The university’s senior technology manager, Lisa Dhar, was instrumental in inking the deal, and on December 7 she will share a wealth of best practice strategies in this 60-minute, interactive webinar: IP-Included Label Licensing: A Win-Win Model for Maximizing Use of University Technologies. For complete program details and to register, CLICK HERE.

PLUS: DON’T MISS THESE OUTSTANDING UPCOMING PROGRAMS:

Tuesday, November 15th: Exit Planning for University Start-Ups
Tuesday, November 15th: The Prosecution of Professor Roth and Its Aftermath
Tuesday, November 29: Reap the Benefits of a Strong Post-License Monitoring System

Reap the Benefits of a Strong Post-License Monitoring System

Steve Lewis — Tue, 01 Nov 2011 16:05:18 +0000

Most licensees act in good faith and strive to abide by their contractual obligations. But the fact remains that the majority — intentionally or not — fail to pay their full royalties due, use dubious accounting methods and creative definitions, or otherwise fail to honor the terms of their license agreement. Under-reporting of royalties, failure to support the IP as promised, re-interpretation of definitions, sublicensing arrangements, and financial hardship are just some of the common reasons TTOs and their faculty frequently get short-changed. If your post-license monitoring system is less than optimal, you are almost certainly letting real dollars slip through the cracks — dollars that could be put to good use in your office, and dollars that your faculty inventors and university deserve. That’s why our Distance Learning Division has invited three experts to show you how to create a systematic auditing process while maintaining positive relationships with licensees. Join us on Tuesday, November 29th for an in-depth webinar filled with practical and usable takeaways: Reap the Benefits of a Strong Post-License Monitoring System. Along with detailed guidance on establishing a more effective and airtight monitoring program, our faculty will also outline the specific steps, after a problem comes to light, you must take to protect your IP and collect your rightful share of royalty payments. For complete program and faculty details and to register, CLICK HERE.

ALSO COMING IN NOVEMBER:

Tuesday, November 15th: Exit Planning for University Start-Ups
Tuesday, November 15th: The Prosecution of Professor Roth and Its Aftermath

Export control compliance briefing: The Prosecution of Professor Roth and Its Aftermath

Steve Lewis — Tue, 25 Oct 2011 12:24:06 +0000

No export enforcement case in recent memory has sparked more attention and controversy than the government’s prosecution of former University of Tennessee Professor J. Reece Roth. On Oct. 3, 2011, the U.S. Supreme Court denied Roth’s petition for a writ of certiorari to review his conviction of violating the Arms Export Control Act (AECA). The high court’s decision ends his effort to avoid a four-year jail term. Roth’s criminal prosecution, conviction and appeals have raised serious questions about the application of U.S. export controls to university research, deemed exports, government contracts, the meaning of knowledge and willfulness, the hiring of foreign students and employees, and what constitutes public information. The aftermath of this case will color U.S. export enforcement for years to come — and it’s imperative that you get all the details on the case and its implications for your organization and faculty.

The Prosecution of Professor Roth and Its Aftermath, an audiobriefing scheduled for November 15, will address these issues and provide much-needed guidance. Our expert panel includes the lead DOJ prosecutor in the case, an export control expert and former assistant attorney general, and a leading university compliance officer. They will provide detailed guidance to ensure your export compliance program prevents the mistakes that landed Dr. Roth in court and now prison. For complete program and faculty details, or to register, CLICK HERE.

ALSO COMING SOON:

Friday, October 28: Effectively Use Patent Landscaping to Plot Your IP Commercialization Action Plan
Thursday, November 15th: Exit Planning for University Start-Ups
Tuesday, November 29: Reap the Benefits of a Strong Post-License Monitoring System

Exit Planning for University Start-Ups

Steve Lewis — Tue, 18 Oct 2011 16:42:26 +0000

It may sound counter-intuitive, but one of the most important tasks for newly formed start-ups is developing your exit plan. Planning ahead for your exit is key to realizing the company’s long-term goals, providing a disciplined structure and timeline for reaching certain milestones and keeping your start-up on the growth trajectory required to attract future funding and acquisition interest. Whether you hope to go public, get acquired, or sell to investors, conducting an exit planning process creates an essential road map. However, determining the right path and creating a specific plan must be informed by many market factors and legal considerations, and it can’t be done effectively without careful analysis and a clear, realistic vision. Founders and CEOs often lean toward overly optimistic assessments, which can result later in major disappointments, a sense of failure, and turned off investors. That’s why our Distance Learning Division has recruited two outstanding presenters to guide you through the exit planning process — and help you plot your course to the best possible “liquidation event.” Join Gerard Eldering, founder and president of InnovateTech Ventures, and Ed Nortrup, Partner at GTC Law Group, on November 15th for Exit Planning for University Start-Ups, a 90-minute, interactive webinar filled with specific take-aways and detailed guidance. For complete program details and to register, CLICK HERE.

ALSO COMING SOON:

Friday, October 28: Effectively Use Patent Landscaping to Plot Your IP Commercialization Action Plan
Tuesday, November 29: Reap the Benefits of a Strong Post-License Monitoring System

Use patent landscaping to guide IP commercialization plans

Steve Lewis — Tue, 11 Oct 2011 14:46:39 +0000

Patent landscape reports can be highly useful to university TTOs when making policy decisions, in strategic planning, for making patent investment decisions, when conducting competitive analysis, and as an aid in marketing your IP, among other things. These reports describe the patent situation for a specific technology, and the results can be analyzed to identify certain patterns of patenting activity or trends in innovation for specific technology arenas. While this information can be invaluable, a single report has the drawback of only offering a snapshot of the patenting situation at a certain point in time — so having a continuous monitoring plan in place is a key best practice that assures your decisions are well-informed. To assist you in creating and maintaining a thorough patent landscaping plan, our Distance Learning Division has recruited a top patent landscape expert to guide you through the process. Join Patrick J. Kelly, PhD, a partner in the Philadelphia office of the Ballard Spahr law firm, for a practical webinar filled with specific guidance and takeaways: Effectively Use Patent Landscaping to Plot Your IP Commercialization Action Plan will be held October 28, 2011, and will also be available on DVD, in on-demand video, and as a print transcript. For complete details and to register, CLICK HERE.

AND DON’T MISS THESE OTHER UPCOMING DISTANCE LEARNING PROGRAMS:

THIS FRIDAY, OCTOBER 14, A TWO-PART WEBINAR WORKSHOP: Patent Reform: Impact and Strategy for University Research and Tech Transfer
Tuesday, November 15: Exit Planning for University Start-Ups
Tuesday, November 29: Reap the Benefits of a Strong Post-License Monitoring System

Three outstanding tech transfer webinars coming this month

Steve Lewis — Tue, 04 Oct 2011 15:18:13 +0000

Our Distance Learning Division has a great line-up in October, with three programs focusing on building internal support for TTOs, critical strategies for adapting to patent reform (a special two-part webinar), and using patent landscape analyses to help guide IP commercialization efforts. Click on any of the titles below for complete programs and faculty information, or to register:

Tuesday, October 11th: Best Practices for TTOs in Forging Strong Internal Stakeholder Relationships
Friday, October 14th: Patent Reform: Impact and Strategy for University Research and Tech Transfer
Friday, October 28th: Effectively Use Patent Landscaping to Plot Your IP Commercialization Action Plan

Patent reform webinar workshop features seven IP law, tech transfer experts

Steve Lewis — Mon, 26 Sep 2011 21:55:54 +0000

For better or for worse, the most significant changes to U.S. patent practice in our lifetime have become reality, and it’s now time to focus on exactly what the new law says, what it means for your organization and its IP portfolio, and what you must do to adapt to its provisions while ensuring your valuable innovations continue to be optimally managed and protected. Legal, licensing and tech transfer professionals have a huge stake in quickly getting up to speed on the new law’s complex new rules, as well as the equally complex implications those rules have for patent strategy and practice.

To address the urgent need for guidance, our Distance Learning Division has scheduled a two-part webinar workshop, Patent Reform: Impact and Strategy for University Research and Tech Transfer, for Friday, October 14th from 1:00 p.m. to 5:00 p.m. ET, featuring an all-world panel of seven patent law and tech transfer experts. If you can’t attend, we will also have the recorded sessions on DVD, on-demand video, and print transcript shortly after the live event. Faculty for this important workshop are:

Charles R. Macedo – Partner, Amster, Rothstein and Ebenstein LLP
Kevin E. Noonan, PhD – Partner, McDonnell Boehnen Hulbert & Berghoff LLP
Randi Isaacs – In-House Patent Counsel, Emory University Office of Technology Transfer
Wes Blakeslee, JD – Executive Director, Johns Hopkins Technology Transfer
Brad Brockbank – Principal, Segue Consulting and Director, Commercialization Practice, Foresight Science and Technology
Hanna Dvorak-Carbone, PhD – Assistant Director, Office of Technology Transfer, California Institute of Technology
Charles Goodwin PhD – Director, Technology Licensing, University of Connecticut.

For complete details on the two-part program and to register, CLICK HERE.

AND DON’T MISS THESE UPCOMING WEBINARS:

Wednesday, September 28th: Playing for Keeps: Patent Enforcement Strategies for University TTOs
Tuesday, October 11th: Best Practices for TTOs in Forging Strong Internal Stakeholder Relationships

Best Practices for TTOs in Forging Strong Internal Stakeholder Relationships

Steve Lewis — Tue, 20 Sep 2011 16:17:02 +0000

There is one factor that is common to virtually every top-performing tech transfer office: widespread and enthusiastic support from faculty and other key internal stakeholders. By the same token, a lack of support — typically a result of misconceptions, poor communication strategies, and inadequate or ineffective engagement efforts — is the single most damaging barrier blocking many TTOs from realizing their full potential for successful commercialization of university research. It’s up to you to break through that barrier and develop creative, well-coordinated, and well-executed tactics to educate and engage your faculty as well as university leaders. The difference — and the power of evangelizing the TTO — can be breathtaking in terms of increases in disclosures, start-ups, licenses, partnerships, and revenues.

In fact, when Peter Schuerman, PhD, signed on as director of licensing and intellectual property in the Office of Technology Commercialization at the Texas A&M University System, he faced down these exact challenges. His first and ongoing mission was to change the TTO’s perception among faculty and administrators by employing the strategies he’ll reveal in a practical, strategy-filled webinar, coming October 11th. Best Practices for TTOs in Forging Strong Internal Stakeholder Relationships. For complete program details and to register, CLICK HERE.

ALSO COMING SOON:

Wednesday, September 28th: Playing for Keeps: Patent Enforcement Strategies for University TTOs
Friday, October 14th: SPECIAL DOUBLE-SESSION FEATURING SEVEN PATENT LAW AND TECH TRANSFER EXPERTS: Patent Reform: Impact and Strategy for University Research and Tech Transfer

Patent Reform: Impact and Strategy for University Research and Tech Transfer

Steve Lewis — Tue, 13 Sep 2011 17:41:38 +0000

Like it or not, patent reform is finally here. After six years of wrangling and false starts, this week when President Obama signs the America Invents Act into law, for better or for worse, the most significant changes to U.S. patent practice in our lifetime will become reality. After many months of debate among IP and tech transfer professionals, it’s now time to focus on exactly what the new law says, what it means for your organization and its IP portfolio, and what you must do to adapt to its provisions while ensuring your valuable innovations continue to be optimally managed and protected. That’s why Technology Transfer Tactics’ Distance Learning Division has scheduled an urgent and critical two-part webinar, to be held October 14th, focusing first on the specifics of the new law, and then on the strategies needed to apply it successfully. For complete program and faculty details, and to register, CLICK HERE.

AND DON’T MISS THESE ADDITIONAL UPCOMING PROGRAMS:

Tomorrow, September 14th — Launch a Proof of Concept Center and Get More Technology to the Marketplace
Tuesday, September 20th — Best Practices in IP Portfolio Assessment and Triage
Wednesday, September 28th: Playing for Keeps: Patent Enforcement Strategies for University TTOs

Patent Enforcement Strategies for University TTOs

Steve Lewis — Tue, 06 Sep 2011 15:26:31 +0000

Like bullies on a playground, large companies with deep pockets and armies of attorneys have been beating up on university TTOs for too long. Their perception of universities as IP pushovers is not without a basis in reality — these companies know universities are not in the IP enforcement business, have goals focused on societal benefit rather than profit, want to cultivate good relations with corporate partners and research sponsors, and often don’t have the stomach for costly litigation. While all that may be true, and though the perception in general may be slow to change, that doesn’t mean your school can’t put its own foot down and become at least one playground where the bullies are not tolerated. Join us on September 28th for a no-nonsense webinar that will give you tools and strategies to attack infringement on three critical levels: deterrence, monitoring and detection.

Playing for Keeps: Patent Enforcement Strategies for University TTOs features IP enforcement expert Josephine Benkers, partner with Quarles and Brady, who will discuss the full range of issues and factors that can impact your ability to protect your university’s patents. Her clearcut guidance will help you to put potential infringers on notice that your office can’t be pushed around, and your IP can’t be trifled with. For complete program details and to register, CLICK HERE.

ALSO THIS MONTH:

Wednesday, September 14th — Launch a Proof of Concept Center and Get More Technology to the Marketplace
Tuesday, September 20th — Best Practices in IP Portfolio Assessment and Triage

Webinar to address ins and outs of proof of concept centers

Steve Lewis — Tue, 30 Aug 2011 14:53:32 +0000

Proof-of-Concept Centers are a different breed than incubators, accelerators, and prototype centers. A genuine POC center combines a broad range of commercialization activities that provide researchers with the support needed to continue IP development and bring more of their technologies to the marketplace. One key benefit is the ability to “bake” innovations and start-ups for a longer time and de-risk the opportunity for investors and licensees. For universities that have adopted this more comprehensive approach to supporting research with commercial potential , the rewards have been substantial in the form of more start-ups, more licenses, and more inventions that cross the commercial divide and ultimately achieve public benefit.

To highlight the opportunities that proof of concept centers hold for university technologies, and how they can be best established to mesh with your current commercialization activities, we’ve recruited three outstanding panelists: Stephen S. Tang, PhD (President and CEO of University City Science Center, Philadelphia), Mark Galvin (Managing Director of the New Hampshire Innovation Commercialization Center), and Marc Sedam (Executive Director, University of New Hampshire Office for Research Partnerships and Commercialization). Each presenter brings a unique perspective to the program, both from a POC point of view and the TTO point of view.

Join us on September 14th for Launch a Proof of Concept Center and Get More Technology to the Marketplace, when our expert faculty panel will reveal:

What POCs are — and what they aren’t
How POCs can fit into university IP commercialization plans
Insight into the mechanics of POC programs including:
- Requirements of researchers, TTOs and university administration
- Differences between competition-based centers and “rolling” admission
- Fundraising opportunities and issues
- Conflict of interest
Understanding of the university’s and TTO’s role, and moving the center toward self-sufficiency
How and why POCs lower the barriers to investment and licensing
Best practices for planning and launching a POC.

For complete details and to register, CLICK HERE.

AND DON’T MISS THESE UPCOMING DISTANCE LEARNING PROGRAMS:

TOMORROW, 1:00 PM — Expert Analysis of Federal Circuit’s Ruling in Myriad Appeal
Tuesday, September 20th — Best Practices in IP Portfolio Assessment and Triage
Wednesday, September 28th — Playing for Keeps: Patent Enforcement Strategies for University TTOs

How to monetize your royalty stream

Steve Lewis — Tue, 23 Aug 2011 14:56:12 +0000

The key benefits of royalty monetization are reduced risk and immediate use of capital for critical projects and ongoing research funding. A big deal can also bring positive press to the TTO and university, a windfall for researchers, and a surge in disclosures among faculty. But the process of sealing a monetization deal is also wrought with its own risk and uncertainty. Without proper preparation and analysis, it can cost you millions and backfire into a faculty relations nightmare (witness the University of Georgia’s debacle with its Restasis monetization).

That’s why Technology Transfer Tactics recruited two veteran deal-makers to guide you through the process and ensure your analysis is thorough and your deal is optimal for your institution. Join Louis P. Berneman, Managing Director of Texelerate, LLC, and Christopher T. Cox, a partner in the New York City office of the Cahill law firm, for When and How to Monetize Your IP by Selling Your Royalty Stream, next Tuesday, August 30th. If you’re planning or even thinking about monetizing a royalty stream, you simply can’t afford to miss this critical session. For complete details and to register, CLICK HERE.

ALSO COMING SOON:

Wednesday, August 31st — Expert Analysis of Federal Circuit’s Ruling in Myriad Appeal
Wednesday, September 14th — Launch a Proof of Concept Center and Accelerate IP Commercialization
Tuesday, September 20th — Best Practices in IP Portfolio Assessment and Triage
Wednesday, September 28th — Playing for Keeps: Patent Enforcement Strategies for University TTOs

Don’t miss Best Practices in IP Portfolio Assessment and Triage

Steve Lewis — Tue, 16 Aug 2011 17:17:15 +0000

One of the most challenging issues for technology transfer professionals is choosing which technologies to shelve and which to move through the pipeline. Each decision you make is a tightrope walk which can run the risk of degrading relationships with researchers and wasting tens of thousands of scarce dollars on technologies that just aren’t commercially viable. So how can you make these tough decisions and make sure you back more winners and fewer losers?

Most TTOs employ some version of an assessment and triage process, but adopting proven best practices can bring higher success rates, more effective use of staff time and patent budgets, and better relationships with faculty inventors. That’s why we’ve lined up two veteran TTO leaders — Zach Miles from the University of Utah and Garold Breit from the University of Manitoba — for a webinar that promises to help you more consistently identify the technologies that ultimately lead to real revenues via licenses and successful start-ups. Join us for Best Practices in IP Portfolio Assessment and Triage, scheduled for September 20, 2011, and also available on DVD and on-demand video for those who can’t make the live webinar. Both of our presenters’ TTOs manage and move an impressive number of technologies through to the start-up or licensing phase. Their ability to sift through hundreds of disclosure and IP assets in their portfolios, and focus their efforts on the best of the best, has had a huge impact on their outstanding results. For complete details and to register, CLICK HERE.

ALSO COMING SOON:

Tuesday, August 30 — When and How to Monetize Your IP by Selling Your Royalty Stream
Wednesday, August 31 — Expert Analysis of Federal Circuit’s Ruling in Myriad Appeal
Wednesday, September 14th — Launch a Proof of Concept Center and Accelerate IP Commercialization
Wednesday, September 28th — Playing for Keeps: Patent Enforcement Strategies for University TTOs

Video trains staff, faculty on deemed export compliance

Steve Lewis — Tue, 16 Aug 2011 17:12:50 +0000

Even seemingly innocuous activities — a lab tour for foreign nationals or a meeting with potential joint venture partners, for example — can run afoul of strict deemed export regulations, and expose your university to extreme consequences up to and including exclusion from federally funded research. Mastering Deemed Exports is a training video designed to help your staff, faculty, and students stay in compliance with these complex regulations. It provides plain-English explanations of the rules, along with dramatizations of how easy it is to unwittingly violate them. This must-have training aid provides a quick and easy way to introduce new employees to these requirements and to reinforce the rules with existing personnel. The DVD comes with a free print bonus manual of supplemental material. In a special arrangement with the publisher, IP Marketing E-News readers receive a $100 discount off the regular price. For more information, CLICK HERE >>>

Emergency Webinar to analyze Fed Circuit decision in Myriad appeal

Steve Lewis — Tue, 09 Aug 2011 19:27:04 +0000

Emergency Webinar to analyze Fed Circuit decision in Myriad appeal By now you’ve heard that the Federal Circuit has rejected the finding by the Southern District of New York Court in Myriad that could have rendered invalid all patents claiming isolated forms of naturally occurring DNA molecules. Specifically, the Supreme Court has drawn a line between compositions that, even if combined or altered in a manner not found in nature, have similar characteristics as in nature, and compositions that human intervention has given “markedly different” or “distinctive” characteristics. The opinion concludes that the claimed DNA molecules meet this test. Attorney Kevin E. Noonan, PhD, of McDonnell Boehnen Hulbert & Berghoff LLP, notes that the Federal Circuit rendered a “fractured” decision in the case, leaving plenty of open questions and room for interpretation. What does it all mean for TTOs and university researchers with gene-based innovations, in terms of both patenting and licensing? Join Mr. Noonan on August 31st for a one-hour emergency webinar, Expert Analysis of Federal Circuit’s Ruling in Myriad Appeal, that will deeply analyze the Court’s decision and discuss how the “fractured” opinion affects your university and its relevant IP. He’ll discuss:

Patentability of composition of matter claims;
Impact on method claims — both diagnostic methods and screening method claims;
The decision’s creation of a new categorical rule of patent-ineligibility;
Rejection of the “magic microscope” analysis by the government;
Likely outcome of future appeals;
Impact on patent prosecution decisions and claim drafting;
“Isolation” vs. “purification” — what’s the difference?

For complete details and to register, CLICK HERE.

PLUS, check out this great lineup of distance learning programs scheduled through September:

Tuesday, August 30 — When and How to Monetize Your IP by Selling Your Royalty Stream
Wednesday, August 31 — Expert Analysis of Federal Circuit’s Ruling in Myriad Appeal
Wednesday, September 14th — Launch a Proof of Concept Center and Accelerate IP Commercialization
Tuesday, September 20th — Best Practices in IP Portfolio Assessment and Triage
Wednesday, September 28th — Playing for Keeps: Patent Enforcement Strategies for University TTOs

Four distance learning programs filled with IP marketing best practices

Steve Lewis — Tue, 02 Aug 2011 17:54:21 +0000

For IP marketers and TTO staff who are looking for a low-cost but high-impact collection of strategies, ideas, training, and practical guidance, our distance learning division has created an outstanding combination of four of our highest-rated IP marketing webinars (on demand or on DVD). They’re jam-packed with ideas and guidance to enhance your marketing efforts while creating a platform for increased commercialization of IP:

Webinar 1: Turn Social Media into a Marketing Home Run for Your TTO
Webinar 2: Using Video to Market University Technologies
Webinar 3: Tech Transfer Marketing on a Shoestring: Guerilla Tactics in a Budget-Cut World
Webinar 4: Supercharge Your TTO’s Website: Case Study of the University of Rochester

Each recorded program can be ordered separately for $197, or in a special combination offer all four can be purchased for $488 — a savings of $300. CLICK HERE for complete program details and ordering information.

ALSO, COMING AUGUST 30th: When and How to Monetize Your IP by Selling Your Royalty Stream

DVD library of best practices for university start-ups

Steve Lewis — Tue, 26 Jul 2011 13:15:20 +0000

Start-Up Boot Camp for University TTO Professionals and Inventors, featuring six sessions filled with nine hours of best practices from 11 world-class start-up experts, is now available as a complete DVD library. Among the featured faculty are the top execs from the University of Utah TTO, which ranks #1 in start-up formation in the AUTM survey results. From early decision-making to exit strategies and each milestone along the way, the series is carefully crafted to provide the detailed guidance and advice needed to take academic start-ups beyond survival and ultimately to a liquidity event. The DVD library makes it easy and convenient to share with your entire staff and faculty, and E-News readers receive a 50% discount off the regular price, plus a free copy of the special report “Start-Up Strategies” from the Tech Transfer Library. CLICK HERE for complete agenda and faculty details, and to order.

When and How to Monetize Your IP by Selling Your Royalty Stream

Steve Lewis — Tue, 26 Jul 2011 13:12:29 +0000

Royalty stream monetization is increasing year by year as more universities, under cost pressure and market uncertainties, realize the benefits of large cash payments for their valuable IP. The trend is unmistakable: From 2000 to 2003 there were a total of about $500 million in royalty monetizations, while in just the last 4 years there have been $5 billion in royalty monetizations – a 10-fold increase.

The key benefits are reduced risk and immediate use of capital for critical projects and ongoing research funding. A big deal can also bring positive press to the TTO and university, a windfall for researchers, and a surge in disclosures among faculty. But the process of sealing a monetization deal is also wrought with its own risk and uncertainty. Without proper preparation and analysis, it can cost your millions and backfire into a faculty relations nightmare (witness the University of Georgia’s debacle with its Restasis monetization). That’s why Technology Transfer Tactics recruited two veteran deal-makers to guide you through the process and ensure your analysis is thorough and your deal is optimal for your institution. Join Louis P. Berneman, Managing Director of Texelerate, LLC, and Christopher T. Cox, a partner in the New York City office of the Cahill law firm, for When and How to Monetize Your IP by Selling Your Royalty Stream, Tuesday, August 30. If you’re planning or even thinking about monetizing a royalty stream, you simply can’t afford to miss this critical session. For complete details and to register, CLICK HERE.

TOMORROW: Tactics for Controlling Equity Dilution in University Start-Ups

Steve Lewis — Tue, 19 Jul 2011 16:49:30 +0000

If you’re involved in arranging funding for faculty start-ups, you won’t want to miss the high-level webinar being held tomorrow at 1:00 p.m. eastern time: Tactics for Controlling Equity Dilution in University Start-Ups. We’ve recruited two top experts to ensure that you fully understand the complexities of equity dilution, so you can structure funding arrangements that don’t leave you and your inventors with a shrunken stake and a big faculty relations problem. Mike Drzal is a veteran attorney who chairs his firm’s venture capital practice and handles equity deals from the corporate side of the table, and Zach Shulman is a Cornell business school professor, attorney, and managing partner of a successful venture fund. Both understand the importance of addressing equity dilution in your funding strategy, as well as the key strategies you must follow to ensure you don’t get burned. Now, in this hour-long session, they are ready to share their expertise with you. For complete program details and to register (or order the recorded session if you can’t make it to the live event), CLICK HERE.

ALSO, JUST ANNOUNCED: When and How to Monetize Your IP by Selling Your Royalty Stream, Tuesday, August 30th. CLICK HERE for complete details.

Webinar this Thursday focuses on gap funding best practices

Steve Lewis — Tue, 12 Jul 2011 15:40:44 +0000

This Thursday, July 14th, is your chance to get a 90-minute consult on gap funding best practices with two world-class leaders in successful research commercialization. Krisztina “Z” Holly, vice provost for innovation at the University of Southern California and executive director for the USC Stevens Institute for Innovation, and Elias Caro, vice president of technology development for the Coulter Foundation, will outline proven tactics for creating new internal and external funding mechanisms, tapping more readily into existing funding channels, and fostering the university-wide culture needed to provide a strong foundation for that financial support — so you can bridge the Valley of Death and keep your promising early-stage technologies from dying on the vine. Join us for this critical seminar: University IP Gap Funding Opportunities Revealed (also available on DVD, on-demand video and print transcript). You’ll come away with dozens of practical ideas and how-to strategies for getting the critical gap funding dollars you need to cultivate early-stage research and move it toward the commercial marketplace. For complete details and to register, CLICK HERE.

PLUS, COMING JULY 20th: Tactics for Controlling Equity Dilution in University Start-Ups

Tactics for Controlling Equity Dilution in University Start-Ups

Steve Lewis — Tue, 28 Jun 2011 16:06:24 +0000

Understanding equity dilution is critically important for any entrepreneur who plans on raising seed, angel, and/or venture capital money to help grow their start-up. In the tech transfer and university spinout space, this understanding is even more critical for inventors and the university, both of which typically have a major stake that must be protected. But all too often, TTOs and faculty start-ups desperate for funding fail to grasp the full implications of term sheets and equity dilution scenarios, only to be shocked later, after several funding rounds, that their shares of the company have gotten an ugly haircut.

And unlike “private” ventures, there are other issues to consider when determining equity arrangements in university start-ups, including IP ownership, faculty involvement, grant awards as a funding source, royalty structure and licensing terms, just to name a few. In short, this is an area that – if handled poorly – can cost universities and faculty inventors big dollars, cause debilitating friction among investors and other stakeholders, and severely hamper a start-ups chances for long-term success. That’s why Tech Transfer University is sponsoring this high-level webinar: Tactics for Controlling Equity Dilution in University Start-Ups, coming July 20th. We’ve recruited two experts to help you ensure your funding arrangements don’t leave you holding the short straw when it comes to equity. Mike Drzal is a veteran attorney who chairs his firm’s venture capital practice and handles equity deals from the corporate side of the table, and Zach Shulman is a Cornell business school professor, attorney, and managing partner of a successful venture fund. For complete program details and to register, CLICK HERE.

ALSO COMING IN JULY:

Friday, July 8: Stanford v Roche: The Impact on Management of University IP
Thursday, July 14: University IP Gap Funding Opportunities Revealed

Ultimate IP Marketing Resource Pack

Steve Lewis — Tue, 28 Jun 2011 16:02:22 +0000

For IP marketers and TTO staff who are looking for a low-cost but high-impact collection of strategies, ideas, training, and practical guidance, we’ve created a combination offer that gets you a great deal of information and a great deal, priced at a $394 savings. The Ultimate IP Marketing Resource Pack includes:

A one-year (12-issue) subscription to our monthly how-to newsletter, Intellectual Property Marketing Advisor. It’s filled with case studies, best practices, and proven IP marketing strategies you can use immediately – plus you gain access to three years of archived articles!
Three of our highest-rated IP marketing webinars (on demand or on DVD), jam-packed with ideas and guidance to enhance your marketing efforts while creating a platform for increased commercialization of IP:
- Webinar 1: Turn Social Media into a Marketing Home Run for Your TTO
- Webinar 2: Using Video to Market University Technologies
- Webinar 3: Tech Transfer Marketing on a Shoestring: Guerilla Tactics in a Budget-Cut World

You get all four resources — the one-year subscription to Intellectual Property Marketing Advisor plus the three recorded webinars — for the just $594, a savings of $394 off the regular combined price. CLICK HERE for details on the content of newsletter and the webinar, or to order the Resource Pack at this special rate.

Emergency webinar on impact of Stanford v. Roche decision

Steve Lewis — Tue, 21 Jun 2011 15:46:06 +0000

The U.S. Supreme Court decision in Stanford v. Roche left no doubt that, under Bayh-Dole, intellectual property created by university researchers belongs to those researchers unless IP ownership has been expressly granted to the university. The narrowly defined opinion has immediate implications for employment agreements with faculty, documentation requirements for transfer of IP rights, and collaborative research agreements with industry and other academic institutions. The opinion, based on very specific language in the Bayh-Dole Act as well as very specific arguments made in the case, does not address the actual intent of the Act, as was clearly pointed out in Justice Breyer’s dissent — leaving a very strong possibility of further challenges.

So, what does it all mean for the future of university IP management? Our Distance Learning Division has recruited a top IP attorney for a one-hour webinar to be held July 8th that will provide detailed answers to that question. Kevin Noonan, IP law expert and partner with McDonnell Boehnen Hulbert & Berghoff LLP, will arm you with the guidance needed to assure existing and future contracts, agreements, partnerships, and documents don’t leave your IP ownership at risk. You’ll get expert advice on dealing immediately with IP assignment and ownership concerns in light of the decision, as well as clearly explained implications for the future. For more details and to register, CLICK HERE.

PLUS, THREE MORE HIGH-VALUE WEBINARS COMING SOON:

NEXT TUESDAY, July 28: Break Down the Barriers to VC Funding for University Start-ups
Thursday, July 14: University IP Gap Funding Opportunities Revealed
Wednesday, July 20: Slow Leaks Can Fill Big Buckets: Tactics for Controlling Equity Dilution in University Start-Ups

University IP Gap Funding Opportunities Revealed

Steve Lewis — Tue, 14 Jun 2011 17:20:10 +0000

The Valley of Death for TTOs looking to bring technologies to market is not always characterized by a lack of funding alone. On some campuses, the starvation of great ideas can arise from a barren cultural environment where innovation and entrepreneurism are viewed as a distasteful encroachment on the purity of scientific pursuits — even as the results of that science grow cobwebs and tumbleweeds roll down the laboratory hallways. These two critical factors — a ready source of gap funding for research with high commercial potential, and an environment that supports business-minded research, and thus justifies the gap funding dollars needed — go hand in hand at universities with the most evolved innovation ecosystems, the most successful start-ups, and the most effective licensing efforts.

With this in mind, we’ve crafted a 90-minute webinar program featuring two world-class leaders in successful research commercialization. Take advantage of this unique opportunity to consult with Krisztina “Z” Holly, vice provost for innovation at the University of Southern California and executive director for the USC Stevens Institute for Innovation, and Elias Caro, vice president of technology development for the Coulter Foundation. They’ll outline proven tactics for creating new internal and external funding mechanisms, tapping more readily into existing funding channels, and fostering the university-wide culture needed to provide a strong foundation for that financial support — so you can bridge the Valley of Death and keep your promising early-stage technologies from dying on the vine. Join us for this critical seminar: University IP Gap Funding Opportunities Revealed, on Thursday, July 14th (also available on DVD, on-demand video and print transcript). You’ll come away with dozens of practical ideas and how-to strategies for getting the critical gap funding dollars you need to cultivate early-stage research and move it toward the commercial marketplace. For complete details and to register, CLICK HERE.

ALSO COMING SOON:

THIS THURSDAY, June 16, 2011: Supercharge Your TTO’s Website: Case Study Presented by the University of Rochester
Tuesday, June 28, 2011: Break Down the Barriers to VC Funding for University Start-ups

Case Study: How to Supercharge Your TTO’s Website

Steve Lewis — Tue, 07 Jun 2011 15:08:47 +0000

For most TTOs the web has become a primary means of showcasing technologies for corporations and investors. Unfortunately, however, many TTO websites are buried so deep within the university site that frustration can take over — and your potential licensees, partners, and investors are lost in the maze. Others turn prospects off with hard-to-find contact information, technical jargon that overshadows key benefits and market opportunities, and poor design that leaves a negative impression. But revamping your website can be a daunting, time-consuming and costly task. The University of Rochester can identify with these challenges, and that’s why they formed a team to create and maintain the newly launched Entrepreneur-Ready Technologies website (www.rochester.edu/entrepreneurship/ereadytech).

Join the university team that built this outstanding new site for an in-depth webinar: Supercharge Your TTO’s Website: Case Study Presented by the University of Rochester, scheduled for June 16. They’ll walk you step-by-step through the process of creating the new website and provide dozens of takeaways that you can implement to beef up your own web presence. For details and to register, CLICK HERE.

ALSO COMING SOON:

Tuesday, June 28, 2011: Break Down the Barriers to VC Funding for University Start-ups

Break Down the Barriers to VC Funding for University Start-ups

Steve Lewis — Tue, 31 May 2011 16:34:42 +0000

According to many VC execs, the very fertile ground of university labs is exactly where they’re looking to invest, recognizing the incredibly rich opportunities represented by academic research and the technologies being patented and nurtured into start-ups by university TTOs. But times have changed, and so have VC criteria for “fundable” technologies and new businesses. To attract the attention (and open the wallets) of venture capitalists, you need to prove your worth in terms of product, business model, market size, market differentiation, scientific and executive team, financial terms, risk profile, and more. But with the right technology and the right pitch, it can be done. To guide your efforts, we’ve assembled a top-notch team of experts for this a dynamic webinar: Break Down the Barriers to VC Funding for University Start-ups, scheduled for Tuesday, June 28. Here’s a brief look at what you’ll learn in this 90-minute, nuts-and-bolts session:

What VCs want to see, and why
How to avoid classic mistakes in your pitch
Financial rates of return you must meet
Positioning for co-investment
Special challenges of seed-stage deals
Determining when you’re ready for a VC versus earlier funding
How to “stage” your technology and sell the opportunity
Involving researchers in the process
Overcoming the TTO “reputation” problem
Structuring VC-friendly deals
How to open VC doors with relationship-building strategies

For complete program and faculty details, and to register, please CLICK HERE.

ALSO COMING SOON:

Tuesday, June 7, 2011: International Patenting Hot Spot: Focus on China
Thursday, June 16, 2011: Supercharge Your TTO’s Website: Case Study Presented by the University of Rochester

Supercharge Your TTO’s Website: Case Study Presented by the University of Rochester

Steve Lewis — Tue, 24 May 2011 17:30:01 +0000

Join the university team that built this outstanding new site for an in-depth webinar case study: Supercharge Your TTO’s Website: Case Study Presented by the University of Rochester, scheduled for June 16. They’ll walk you step-by-step through the process of creating the new website and provide dozens of takeaways that you can implement to beef up your own web presence. For details and to register, CLICK HERE.

ALSO COMING SOON:

TOMORROW, Wednesday, May 25, 2011: The Who, When, Why and How of Royalty Auditing
Tuesday, May 31, 2011: Licensing Tactics for University TTOs: How to Turn the Tables on Corporate Negotiators
Tuesday, June 7, 2011: International Patenting Hot Spot: Focus on China

Webinar to focus on challenges, opportunities in Chinese IP marketplace

Steve Lewis — Tue, 17 May 2011 15:36:45 +0000

The patent landscape in China has been heating up for years and is close to reaching the boiling point. In fact, estimates show Chinese companies have increased patent filings by over 50% in recent years. Yet, only a miniscule fraction of patent applications by foreign holders are submitted by universities. And with China’s concerted effort to become a world leader in IP, the opportunities are endless. While there are many benefits to filing patents in China, the process is not without its challenges. Language barriers, cultural differences and a lack of understanding of the Chinese patent filing process are just a few of the obstacles university TTOs and foreign companies face. To addressing and overcoming these challenges, we’ve scheduled this timely and highly informative distance learning event: International Patenting Hot Spot: Focus on China, on Tuesday, June 7th.

Led by Albert Wai-Kit Chan, PhD, JD, one of the most prominent and experienced patent attorneys working extensively with US and international companies filing patents in China, this 90-minute program will give you clear and concise guidance to successfully navigate the challenges of China’s burgeoning IP marketplace. For complete details and to register, CLICK HERE.

Also coming soon:

Wednesday, May 25, 2011: The Who, When, Why and How of Royalty Auditing
Tuesday, May 31, 2011: Licensing Tactics for University TTOs: How to Turn the Tables on Corporate Negotiators

Webinars this month address royalty audits, license negotiation

Steve Lewis — Tue, 10 May 2011 13:15:49 +0000

Our Distance Learning Division has scheduled these two outstanding webinars for later this month, both filled with expert guidance, proven strategies, and how-to recommendations:

The Who, When, Why and How of Royalty Auditing, May 25, 2011. Establishing a best-practice royalty audits process — beginning with contract language to ensure terms are adequately defined — can mean literally hundreds of thousands of dollars for your TTO in payments that might otherwise get lost in translation, misinterpretation, error, confusion, and oversight. It’s an area most TTOs can improve on significantly, and bring much-needed revenue that’s rightfully yours straight to the P&L. This eye-opening and practical webinar will provide a blueprint for adopting royalty audit best practices and capturing every dollar you’re due. CLICK HERE for complete details.
Licensing Tactics for University TTOs: How to Turn the Tables on Corporate Negotiators, Tuesday, May 31, 2011. One thing you can be sure of when you enter a license agreement negotiation with a corporation: The people at the table are very good at what they do. If they sense weakness, they’ll exploit it. In short, they play hardball, and you must be prepared to match them pitch for pitch. Wouldn’t it be great to have an inside look at their playbook? To understand their tactics, predict their responses, know their next move, and anticipate their ploys and counters? What better way to do just that than to hear directly from the “other side” and get a rare glimpse into what goes on “behind the curtain” during industry-university negotiations. We’ve recruited a top IP attorney who negotiates licensing deals on behalf of corporations, who’ll reveal the tricks of the trade used by corporate negotiators so you can be prepared and improve your negotiating position. CLICK HERE for complete details.

Licensing Tactics for University TTOs: How to Turn the Tables on Corporate Negotiators

Steve Lewis — Tue, 03 May 2011 13:14:56 +0000

One thing you can be sure of when you enter a license agreement negotiation with a corporation: The people at the table are very good at what they do. If they sense weakness, they’ll exploit it. In short, they play hardball, and you must be prepared to match them pitch for pitch. Wouldn’t it be great to have an inside look at their playbook? To understand their tactics, predict their responses, know their next move, and anticipate their ploys and counters?

What better way to do just that than to hear directly from the “other side” and get a rare glimpse into what goes on “behind the curtain” during industry-university negotiations. That’s why Technology Transfer Tactics’ Distance Learning Division has recruited Kristie Prinz, Esq., a top IP attorney who negotiates licensing deals on behalf of corporations, who’ll reveal the tricks of the trade used by corporate negotiators so you can be prepared and improve your negotiating position. Take advantage of this unique opportunity and register today for Licensing Tactics for University TTOs: How to Turn the Tables on Corporate Negotiators, scheduled for May 31. For more details and to register, CLICK HERE.

ALSO COMING IN MAY:

Wednesday, May 25: The Who, When, Why and How of Royalty Auditing

Tech Transfer University’s four-program IP Portfolio Management Track

Steve Lewis — Tue, 26 Apr 2011 17:13:30 +0000

In conjunction with the recently launched Tech Transfer University distance learning series, we are offering a collection of four high-value programs focused on the key issues facing university IP portfolio managers. When you purchase the entire track, you can save nearly $400 off the regular registration fees while providing your entire staff with outstanding solutions to portfolio management challenges. Tech Transfer University’s Portfolio Management Track contains over 5½ hours of practical, immediately useful, how-to advice for technology transfer professionals. With these four individual programs coming later this year, you will learn from the industry’s best and most respected IP professionals, attorneys and consultants. They’ll provide you with practical strategies and “how-to” advice on your top portfolio management challenges — at a fraction of the normal registration fees. Here are the four programs you’ll gain access to — and with Tech Transfer University you can attend live plus receive the post-conference recording for future use and training:

Effectively Use Patent Landscaping to Plot Your IP Commercialization Action Plan (coming in July)
Get Focused on the Winners in Your IP Portfolio by Using Stage Gate Processes (coming in August)
When and How to Monetize Your IP by Selling Your Royalty Stream (coming in August)
Best Practices in IP Portfolio Assessment and Triage (coming in October)

For complete details on this special distance learning package or to register, please CLICK HERE.

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Additional upcoming webinars from our distance learning division:

Wednesday, April 27th: Building Better Licenses: Common Weaknesses and How to Strengthen Your Agreements
Wednesday, May 25: The Who, When, Why and How of Royalty Auditing

Webinar TOMORROW: New-Era Measurement of TTO Performance and Impact

Steve Lewis — Tue, 19 Apr 2011 13:41:22 +0000

Tech transfer offices today will no longer be judged solely on traditional metrics such as patent applications filed, license agreements executed, and royalty revenue collected. While those results remain important, the metrics needed are expanding — and the demand for “proof” of impact is intensifying — as the spotlight on tech transfer gets brighter in the national debate over innovation effectiveness That’s why Technology Transfer Tactics has recruited two tech transfer executives and performance measurement thought leaders for a critical and timely webinar: Internal Metrics and Benchmarking: New Era Measurement of TTO Performance and Impact. This program is taking place tomorrow, April 20, at 1:00 pm, but it’s not too late to register. For complete details, CLICK HERE.

ALSO COMING SOON:

Wednesday, April 27th: Building Better Licenses: Common Weaknesses and How to Strengthen Your Agreements
Wednesday, May 25: The Who, When, Why and How of Royalty Auditing

The Who, When, Why and How of Royalty Auditing

Steve Lewis — Tue, 12 Apr 2011 12:40:59 +0000

Studies have repeatedly shown that more than three quarters of royalty payments made by licensees are based on reports that contain errors, misinterpretations, or omissions. In the vast majority of these cases, the result is a significant underpayment of royalty dollars — and in today’s budget-crunched world you can’t afford to sit back and let revenue slip through the cracks. Establishing a best-practice royalty audit process — beginning with assessing contract language to ensure terms are defined with an eye to potential future disputes over definitions and calculations — can mean literally hundreds of thousands of dollars for your TTO in payments that might otherwise get lost in translation, misinterpretation, error, confusion, and oversight. It’s an area most TTOs can improve on significantly, and bring much-needed revenue that’s rightfully yours straight to the P&L. That’s why we’ve lined up three royalty audit experts for a detailed, how-to webinar, scheduled for May 25th: The Who, When, Why and How of Royalty Auditing. As the title suggests, this interactive webinar is designed to provide specific, practical guidance on how to establish or improve an audit process, and ensure you receive every dime you’re due from licensees. For complete program and faculty details, CLICK HERE.

ALSO COMING SOON:

Wednesday, April 20th: Internal Metrics and Benchmarking: New Era Measurement of TTO Performance and Impact
Wednesday, April 27th: Building Better Licenses: Common Weaknesses and How to Strengthen Your Agreements

April webinars address three critical challenges for tech transfer professionals

Steve Lewis — Tue, 05 Apr 2011 15:37:24 +0000

This month our Distance Learning Division is holding three outstanding webinars addressing video marketing strategies (THIS THURSDAY), new metrics for TTOs, and strengthening license agreements. Click on any of the titles below for complete details and to register:

Thursday, April 7, 2011: Best Practices for Using Video to Market University Technologies
Wednesday, April 20th: Internal Metrics and Benchmarking: New Era Measurement of TTO Performance and Impact
Wednesday, April 27, 2011: Building Better Licenses: Common Weaknesses and How to Strengthen Your Agreements

New-Era Measurement of TTO Performance and Impact

Steve Lewis — Tue, 29 Mar 2011 15:13:21 +0000

The unprecedented focus on innovation among federal and state government officials has put tech transfer in the spotlight like never before, creating intense pressure from university administration and other key stakeholders to demonstrate the impact of research commercialization efforts on economic development and job creation. Yet most metrics currently used by TTOs fail to adequately capture these data or translate your activities into the results you’re now being asked to deliver.

That’s why Technology Transfer Tactics has recruited two tech transfer executives and performance measurement thought leaders for a critical and timely webinar: Internal Metrics and Benchmarking: New Era Measurement of TTO Performance and Impact, scheduled for Wednesday, April 20th. During this one-hour program, you’ll hear from Charles Louis, Vice Chancellor for Research at the University of California, Riverside, who was charged with leading the UC system’s analysis of and recommendations for measuring the impact of university tech transfer statewide. The findings and guidance that sprang from that effort provide a valuable blueprint for adapting your performance measurement and metrics to the new realities of tech transfer’s role in the wider innovation ecosystem. In addition, former TTO manager Melba Kurman, principal with Triple Helix Innovation, will introduce attendees to the “Technology Transfer Health Index” — a unique and elegant platform she created that allows universities of different sizes and budgets to be fairly compared against one another using a rigorous framework for performance measurement that corrects for “home runs” and idiosyncratic counting methodologies. The index provides TTOs with a powerful new technique that offers greater insight into the activity, impact and productivity of a university’s entire IP portfolio, including the “long tail” that represents 95% of the work you engage in. For complete details and to register, CLICK HERE.

ALSO COMING SOON:

Thursday, April 7, 2011: Best Practices for Using Video to Market University Technologies
Wednesday, April 27, 2011: Building Better Licenses: Common Weaknesses and How to Strengthen Your Agreements

Building Better Licenses: Common Weaknesses and How to Strengthen Your Agreements

Steve Lewis — Tue, 22 Mar 2011 19:41:18 +0000

Technology Transfer Tactics recruited an A-level legal team to provide you with a hands-on webinar workshop that will peel away the layers of license agreements and expose the weaknesses that pose serious threats to the success of the agreement. Join attorneys Peter Durant (Nixon Peabody) and David Klein (Paul Hastings) on Wednesday, April 27th for Building Better Licenses: Common Weaknesses and How to Strengthen Your Agreements.

You’ll learn why taking short cuts to get a deal completed may be tempting, but the easy way often leaves agreements riddled with holes that later result in disagreements, wasted time and effort, and ultimately a damaged relationship with your inventor and licensee. Our expert attorneys will also detail dozens of common traps and potholes that leave money on the table and bring less than optimal rewards for your valuable technologies. By carefully defining terms, responsibilities, and compliance expectations up front, you’ll discover how to minimize the chances of a host of future complications and disputes: under-reporting of royalties, failure to support the IP as promised, re-interpretation of definitions, complex sublicensing issues, and many others. For complete details and to register, CLICK HERE.

ALSO COMING SOON:

Next Monday, March 28: Dramatically Boost Disclosures by Utilizing Proven Technology Scouting Methods
Thursday, April 7: Best Practices for Using Video to Market University Technologies

DVD library of best practices for university start-ups features new #1, U of Utah

Steve Lewis — Tue, 22 Mar 2011 19:33:13 +0000

Start-Up Boot Camp for University TTO Professionals and Inventors, featuring six sessions filled with nine hours of best practices from 11 world-class start-up experts, is now available as a complete DVD library. Among the featured faculty are the top execs from the University of Utah TTO, which ranked #1 in start-up formation in the latest AUTM survey results. From early decision-making to exit strategies and each milestone along the way, the series is carefully crafted to provide the detailed guidance and advice needed to take academic start-ups beyond survival and ultimately to a liquidity event. The DVD library makes it easy and convenient to share with your entire staff and faculty, and E-News readers receive a 50% discount off the regular price, plus a free copy of the special report “Start-Up Strategies” from the Tech Transfer Library. CLICK HERE for complete agenda and faculty details, and to order >>>

Best Practices for Using Video to Market University Technologies

Steve Lewis — Tue, 15 Mar 2011 12:47:18 +0000

Web-based and e-mail marketing have become an integral part of most TTOs’ marketing strategies, but the impact of online efforts can be limited by the relative inability to engage prospects and truly demonstrate your technology’s potential. To improve results a growing number of TTOs are marrying video with their online marketing, creating a low-cost but high-reach and high-impact channel for capturing the attention of licensees and investors, as well as marketing their TTO to both internal and external stakeholders. To help guide your own video marketing efforts, Technology Transfer Tactics has recruited an international panel of experts — all of whom use video to push their innovations, but in distinctly different ways, and with great success.

Betsy Merrick from the University of Texas at Austin uses video as a branding tool for the OTC as well as a supplement to licensing presentations. Shirley Jamieson from the University of Cambridge, UK, uses video clips to directly market technologies for funding and licensing opportunities. Stephen Kinsey from the University of Maryland incorporates video marketing into nonconfidential summary supplements and has already secured a research collaboration from his efforts. Join this high-level panel on April 7th for this 90-minute, hands-on webinar: Best Practices for Using Video to Market University Technologies. Along with advice and lessons learned, the program will feature video clips along with discussion of strategy, preparation, and cost. For complete details and to register, CLICK HERE.

ALSO COMING SOON:

TOMORROW, March 16: University Start-Ups: Turn Your Term Sheets into Deal MAKERS Not Deal BREAKERS!
Monday, March 28: Dramatically Boost Disclosures by Utilizing Proven Technology Scouting Methods

Webinar: Use technology scouting methods to boost disclosure rates

Steve Lewis — Tue, 08 Mar 2011 15:24:30 +0000

Historically, technology “scouting” has been utilized in the private sector to mine university innovations and secure valuable research for the corporate pipeline. This approach continues to be successful and profitable — so much so that a growing number of tech transfer offices are incorporating some of the same scouting strategies into their own procedures. One technology transfer program stands out from the crowd — Emory University’s VentureLab. Led by visionary Kevin Lei, the VentureLab has increased its disclosure rate in every year of its existence. In fact, the program’s raw number of annual disclosures nearly doubled to 212 over a six-year period, with an average year-to-year increase of 15%. On March 28th, Lei and Emory TTO director Todd Sherer, the architect of the school’s tech scouting program, will share their formula for success in a practical, interactive webinar that’s jam-packed with specific strategies and takeaways: Dramatically Boost Disclosures by Utilizing Proven Technology Scouting Methods. For complete program details and to register, click here >>>

Just announced: Webinar to focus on term sheets for licensing, investment

Steve Lewis — Tue, 15 Feb 2011 18:06:55 +0000

Term sheets form the underpinnings of licensing and investment agreements, yet too often these critical guiding documents are given less attention to detail than they deserve. Too quickly signing off on the term sheet can result in a poor negotiating position, and ultimately a less favorable deal for your institution. To ensure your deals are based on a sturdy and well-crafted foundation, 2Market Information Inc.’s Distance Learning Division has recruited a team of experts to guide you step-by-step through a rock-solid review of terms, trends, and perspectives on various new venture, angel capital, and licensing terms so you know what terms and conditions to insist on, as well as those to avoid to keep the deal from going sour. University Start-Ups: Turn Your Term Sheets into Deal MAKERS Not Deal BREAKERS will be held on Wednesday, March 16th. For complete details and to register, CLICK HERE.

AND DON’T MISS THESE UPCOMING SESSIONS:

***TOMORROW*** Deemed Export Compliance: A Workshop for University TTOs
Turn Social Media into a Marketing Home Run for Your TTO — Tuesday, February 22
Out-of-the-Box Funding Strategies for Early-Stage Technologies — Thursday, February 24
The False Patent Marking “Goldrush,” and How to Steer Clear of Prospectors — Tuesday, March 8

Out-of-the-Box Funding Strategies for Early-Stage Technologies

Steve Lewis — Tue, 08 Feb 2011 13:56:13 +0000

Funding for early-stage technologies has dwindled to a trickle as investors in the current economic climate shift their focus to more mature, “de-risked” technologies. This poses a great challenge for TTOs and academic start-ups, many of which face a grim future — or no future at all — without seed and follow-on investments. But many TTOs, start-ups, accelerators, and others with a stake in a vibrant new venture environment are finding creative, highly effective alternatives to securing the dollars needed to kick start new technologies and new businesses.

Technology Transfer Tactics’ Distance Learning Division has partnered with The Advanced Technology Development Center (ATDC) — a start-up accelerator that helps Georgia technology entrepreneurs launch and build successful companies — for Out-of-the-Box Funding Strategies for Early-Stage Technologies, coming Thursday February 24th. In this 90-minute webinar, you’ll get dozens of practical strategies and take-aways to help energize your own early-stage funding efforts.

The center’s specialty (and passion) is finding and creating funding sources for early-stage technologies. ATDC execs Paul Freet and Keith McGreggor will share their expertise, offer practical advice, reveal lessons learned, highlight critical success strategies, and review pertinent case studies to help you get the funding you need to move your technology forward. For complete details and to register, CLICK HERE.

ALSO COMING SOON:

Deemed Export Compliance: A Workshop for University TTOs — Wednesday, February 16
Turn Social Media into a Marketing Home Run for Your TTO — Tuesday, February 22
The False Patent Marking “Goldrush,” and How to Steer Clear of Prospectors — Tuesday, March 8

Deemed Export Compliance: A Workshop for University TTOs

Steve Lewis — Tue, 01 Feb 2011 17:00:38 +0000

In early January a federal appeals court upheld the conviction of a retired University of Tennessee professor for passing military secrets. The court rejected the appeal of plasma physics expert J. Reece Roth, who had been found guilty of allowing research assistants from China and Iran to access sensitive data from a U.S. Air Force contract in violation of the Arms Export Control Act. The case marked the first time the government used the act to crack down on the distribution of restricted data to foreigners in a university setting. Roth was sentenced to four years in prison.

Now more than ever, you, your staff, and your faculty must understand and comply with export control regulations. That’s why Technology Transfer Tactics’ Distance Learning Division, in partnership with The Export Practitioner, recruited a top export attorney and an experienced university export control officer to bring you a critical 90-minute webinar: Deemed Export Compliance: A Workshop for University TTOs, scheduled for Wednesday, February 16.

This in-depth session is intended not only for university technology transfer offices, but also industry executives whose companies and laboratories contract with universities to conduct sensitive research that could involve controlled technical data and articles. It will provide hands-on guidance and best practices for creating a deemed export compliance program, along with a thorough review of the latest developments in export controls, including the I-129 visa application revisions and the implications of the Roth verdict. For complete details or to register, CLICK HERE.

ALSO COMING SOON:

Turn Social Media into a Marketing Home Run for Your TTO — Tuesday, February 22
Out-of-the-Box Funding Strategies for Early-Stage Technologies — Thursday, February 24
The False Patent Marking “Goldrush,” and How to Steer Clear of Prospectors — Tuesday, March 8

Great line-up of tech transfer distance learning programs in February

Steve Lewis — Tue, 25 Jan 2011 14:43:38 +0000

The Technology Transfer Tactics Distance Learning Division has scheduled three outstanding distance learning events for Febuary focusing on compliance with export control regulation, social media marketing, and early-stage funding. Click on any of the individual links below for complete information and to register.

Deemed Export Compliance: A Workshop for University TTOs — Wednesday, February 16
Turn Social Media into a Marketing Home Run for Your TTO — Tuesday, February 22
Out-of-the-Box Funding Strategies for Early-Stage Technologies — Thursday, February 24

PLUS, COMING THIS THURSDAY:

How Your TTO Can Forge Successful Partnerships with Government Agencies

Turn Social Media into a Marketing Home Run for Your TTO

Steve Lewis — Tue, 18 Jan 2011 14:22:23 +0000

Blogging, Twitter, Facebook, LinkedIn, YouTube, Plaxo and many other social media avenues offer nearly limitless opportunities: from forging strong relationships with faculty, students and the business community to pushing your available innovations in front of a captive audience. But just like any other traditional marketing channel, the keys to success are in the planning and execution. And if you’re like many IP marketers and tech transfer professionals, you recognize the vast potential yet struggle with how to implement effective strategies to capitalize on that potential in the real world. That’s why Technology Transfer Tactics has brought together a unique panel of experts who are successfully utilizing social media to garner attention for their technologies, create active communities surrounding their innovations, and bring more licensees in the door. Join us on February 22nd for Turn Social Media into a Marketing Home Run for Your TTO, an interactive, 90-minute webinar that’s chock full of best practices for effectively utilizing a myriad of social media platforms. For complete program and faculty details or to register, CLICK HERE.

PLUS THREE GREAT PROGRAMS COMING IN THE NEXT TWO WEEKS:

Three distance learning events this month for tech transfer and IP professionals

Steve Lewis — Tue, 11 Jan 2011 17:34:33 +0000

January is a great month for distance learning programs covering three critical topics for tech transfer and IP professionals. Click on any of the titles below for complete details on these high-value, practical programs:

Tech Transfer University’s 2011 schedule features “tracks” on marketing, licensing, and patent law

Steve Lewis — Tue, 04 Jan 2011 17:12:25 +0000

As part of its recently released 2011 distance learning schedule, 2Market Information’s Tech Transfer University has introduced both a “Total Access Pass” allowing subscribers to “attend” all live sessions for the year as well as access its full library of more than 70 programs covering the gamut of tech transfer challenges and opportunities.

In addition, this year’s schedule includes topic-specific “track” options in three key areas: eight programs is the Licensing Professionals Track, and six programs each in the Patent Law and IP Marketing Tracks. By enrolling in one of the tracks, registrants receive heavily discounted registration fees as well as free MP3 downloads of each session.

For information on the Total Access Pass, CLICK HERE.
For details on the Licensing Professionals Track, CLICK HERE.
For information on the Patent Law Track, CLICK HERE.
For details on the IP Marketing Track, CLICK HERE.

3 Outstanding Distance Learning Programs Coming This Month

How Your TTO Can Forge Successful Partnerships with Government Agencies

Steve Lewis — Tue, 28 Dec 2010 18:26:16 +0000

Securing long-term partnerships, license agreements, grant funding, and other means of support from local, state, and federal government agencies can provide a major boost to your TTO and its faculty. And though the rewards can be great, the path to these lucrative collaborations is filled with twists and turns that can leave you lost along the way, with nothing to show for your efforts. Our Distance Learning Division has lined up three experts to provide a detailed roadmap for navigating these complexities and landing critical government deals and affiliations that can provide critical long-term support for your commercialization efforts. Join Fuentek’s Laura Schoppe, Andrea Adkins from the University of Central Florida, and Stephen Auvil with the Maryland Technology Development Corp. on January 27th for a 90-minute webinar filled with tips, strategies, and takeaways: How Your TTO Can Forge Successful Partnerships with Government Agencies. You’ll learn best practices for how to tap into R&D, grant and partnership opportunities on a local, state and federal level. For complete details and to register, CLICK HERE >>>

ALSO IN JANUARY:

Wednesday, January 19: Accelerate Deal Flow with “Express-Style” Licensing Methods
Tuesday, January 25: Understanding Obviousness in a Post-KSR World

DVD library of best practices for university start-ups features new #1, U of Utah

Steve Lewis — Tue, 28 Dec 2010 18:24:14 +0000

Start-Up Boot Camp for University TTO Professionals and Inventors, featuring six sessions filled with nine hours of best practices from 11 world-class start-up experts, is now available as a complete DVD library. Among the featured faculty are the top execs from the University of Utah TTO, which ranked #1 in start-up formation in the just-released AUTM survey results. From early decision-making to exit strategies and each milestone along the way, the series is carefully crafted to provide the detailed guidance and advice needed to take academic start-ups beyond survival and ultimately to a liquidity event. The DVD library makes it easy and convenient to share with your entire staff and faculty, and E-News readers receive a 50% discount off the regular price, plus a free copy of the special report “Start-Up Strategies” from the Tech Transfer Library. CLICK HERE for complete agenda and faculty details, and to order >>>

Understanding Obviousness in a Post-KSR World

Steve Lewis — Tue, 21 Dec 2010 17:38:02 +0000

Though the Supreme Court’s ruling in the landmark KSR decision on the obviousness standard immediately altered the patent landscape, that decision was not the end of the story. The Federal Circuit and the USPTO continue to interpret the ruling, and the PTO provided an update to its examination guidelines concerning obviousness in September of 2010. This complex and evolving area of patent law, and how it applies to your IP portfolio, remains a moving target to even the most adept patent attorneys and technology transfer professionals. To sort out the complexities and minimize confusion or mistaken assumptions, Technology Transfer Tactics’ Distance Learning Division has recruited top IP attorney Charles Macedo to break down the obviousness standard — including the many developments after the initial KSR ruling — and provide detailed guidance on how to best prepare your patent applications to defend against validity concerns and challenges. Join us on January 25th for Understanding Obviousness in a Post-KSR World, a 90-minute, in-depth webinar filled with practical takeaways. For a detailed agenda and to register, CLICK HERE >>>

ALSO COMING IN JANUARY:

Wednesday, January 19: Accelerate Deal Flow with “Express-Style” Licensing Methods
Thursday, January 27: How Your TTO Can Forge Successful Partnerships with Government Agencies

Accelerate Deal Flow with “Express-Style” Licensing Methods

Steve Lewis — Tue, 14 Dec 2010 15:00:21 +0000

For the growing number of universities adopting them, “express” licenses are garnering heavy industry interest, more deals, more faculty spinouts, and better corporate relationships. But it’s not without some trade-offs, and trouble can lurk in seemingly simple contract language and key drafting omissions. Accelerate Deal Flow with “Express-Style” Licensing Methods, an audioconference scheduled for January 19, 2011, will review examples of express licenses and take an in-depth look at the Mahale Method — the University of Hawaii’s express license that is short, simple and successful. We’ve secured two expert faculty for this how-to session: Lee Marvin Taylor from the University of Hawaii — creator of the Mahale Method — is on board to talk specifically about the UH’s licensing model and why it works so well; and Theodore Hagelin, JD, LLM, of the New York State Science & Technology Law Center, will provide an analytic review of additional “express license” examples and the pros and cons of each. For complete details and to register, CLICK HERE >>>

DON’T MISS THESE ADDITIONAL DISTANCE LEARNING OPPORTUNITIES:

THIS THURSDAY, December 16, 2010: Patent Infringement: Deciding When and How Your TTO Should Take Action
Tuesday, December 21: A Prescription for Profit: Find Hidden Gems of Innovation Among Your University-Affiliated Medical Staff

Video trains staff, faculty on deemed export compliance

Steve Lewis — Tue, 14 Dec 2010 14:56:19 +0000

Even seemingly innocuous activities — a lab tour for foreign nationals or a meeting with potential joint venture partners, for example — can run afoul of strict deemed export regulations, rules, and expose your university to extreme consequences up to and including exclusion from federally funded research. Mastering Deemed Exports is a training video designed to help your staff, faculty, and students stay in compliance with these complex regulations. It provides plain-English explanations of the rules, along with dramatizations of how easy it is to unwittingly violate them. This must-have training aid provides a quick and easy way to introduce new employees to these requirements and to reinforce the rules with existing personnel. The DVD comes with a free print bonus manual of supplemental material. In a special arrangement with the publisher, IP Marketing E-News readers receive a $100 discount off the regular price. For more information, CLICK HERE >>>

3 distance learning programs cover infringement, medical staff innovation, “express” licensing

Steve Lewis — Tue, 07 Dec 2010 16:24:01 +0000

Here’s our line-up of targeted distance learning programs for the coming weeks. Click on any of the titles below for complete program agendas and faculty details. All sessions can be accessed live or can be purchased on CD or MP3:

Thursday, December 16, 2010: Patent Infringement: Deciding When and How Your TTO Should Take Action
Tuesday, December 21: A Prescription for Profit: Find Hidden Gems of Innovation Among Your University-Affiliated Medical Staff
Wednesday, January 19, 2011: Accelerate Deal Flow with “Express-Style” Licensing Methods

Accelerate Deal Flow with “Express-Style” Licensing Methods

Steve Lewis — Tue, 30 Nov 2010 18:29:19 +0000

Express-style licensing has been making headlines — and headway — in recent months. At the University of Hawaii, the University of North Carolina and Carnegie Mellon just to name a few, the push is on to make the licensing process faster and more industry-friendly. These organizations are using standardized agreements to dramatically speed licensing and start-up formation, and their approach is garnering heavy industry interest, more deals, more faculty spinouts, and better corporate relationships. But it’s not without some trade-offs, and trouble can lurk in seemingly simple contract language and key drafting omissions. Accelerate Deal Flow with “Express-Style” Licensing Methods, an audioconference scheduled for January 19, 2011, will review examples of express licenses and take an in-depth look at the Mahale Method — the University of Hawaii’s express license that is short, simple and successful. We’ve secured two expert faculty with hands-on experience in creating license agreements that drastically cut drafting and negotiating time while achieving the same or in some cases even more lucrative results. Lee Marvin Taylor from the University of Hawaii — creator of the Mahale Method — is on board to talk specifically about the UH’s licensing model and why it works so well. You’ll also hear from Professor Theodore Hagelin, JD, LLM, of the New York State Science & Technology Law Center, who’ll provide an analytic review of additional “express license” examples and the pros and cons of each. For complete details and to register, CLICK HERE >>>

ALSO, COMING IN DECEMBER:

Thursday, December 16, 2010: Patent Infringement: Deciding When and How Your TTO Should Take Action
Tuesday, December 21: A Prescription for Profit: Find Hidden Gems of Innovation Among Your University-Affiliated Medical Staff

“Tech Transfer University” offers customized, cost-effective, and convenient training

Steve Lewis — Tue, 23 Nov 2010 18:09:14 +0000

In conjunction with the release of its 2011 schedule of distance learning events, 2Market Information, publisher of IP Marketing eNews, has announced the introduction of Tech Transfer University, an annual subscription program that offers a convenient and cost-effective way to train staff on an array of critical tech transfer topics. The program allows you to select the sessions that best meet your information and training needs from our extensive menu of strategy-filled events, both from our 2011 schedule of more than 30 all-new sessions and from more than 50 recorded seminars. Subscribers get major discounts on registration fees, plus receive both live access as well as MP3 recordings for ongoing training. The more you attend, the more you save!

And for the first time, the Tech Transfer University program offers an annual Total Access Pass that opens our entire distance learning library and attendance at all live events — more than 80 programs in all — for one flat fee that’s the equivalent of less than $50 per event. Tech Transfer University is a great way to stretch your professional development budget, eliminate travel costs while enhancing staff expertise, and conveniently get critical guidance on the key issues you must address to boost your TTO’s performance and bring more licensing revenues in the door. For complete details, please CLICK HERE >>>

Find Hidden Gems of Innovation Among Your University-Affiliated Medical Staff

Steve Lewis — Tue, 23 Nov 2010 18:01:53 +0000

Why are so many game-changing medical innovations commercialized through “back-door” deals? One reason is that many doctors and other clinicians at university-affiliated medical centers are simply unaware of the technology commercialization office’s existence. Another is the perception that the inventor will get a “better deal” skirting the TTO and dealing directly with industry or a third party. In other cases, brilliant clinician “tinkerers” may not even realize that their ideas for improving a device or a technique have potential for commercialization. Now is the time to tap into this potential goldmine of IP. Join us on Tuesday, December 21st for Prescription for Profit: Find Hidden Gems of Innovation Among Your University-Affiliated Medical Staff. Our Distance Learning Division has partnered with Arlen Meyers, MD, MBA, founder of the Society of Physician Entrepreneurs, and tech transfer veteran Rick Silva, PhD, for a one-hour program that will show you how to find and cultivate the valuable innovations among your university-affiliated medical staff. Dr. Meyers will address how to tap into medical staff innovators from the physician/entrepreneur point of view, and Dr. Silva will share the TTO’s perspective on how to successfully recruit and partner with medical faculty for increased disclosures and fewer “back-door” deals with medical device and drug companies. For complete details and to register, CLICK HERE >>>

ALSO COMING SOON:

Tuesday, November 30th: Intellectual Property Law 101 for Principal Investigators and Faculty Inventors
Tuesday, December 21: A Prescription for Profit: Find Hidden Gems of Innovation Among Your University-Affiliated Medical Staff
Wednesday, January 19th: Accelerate Deal Flow with “Express-Style” Licensing Methods

Patent Infringement: Deciding When and How Your TTO Should Take Action

Steve Lewis — Tue, 16 Nov 2010 18:31:51 +0000

University technology transfer offices have long had a reputation for being hesitant, if not outright pushovers, when it comes to enforcing their patent rights. The big companies that take liberties with university IP assume the worst case scenario is a non-punitive compulsory license — and the result of this widespread perception is a weakening of university IP rights and, in essence, a huge discount from its real value. Breaking this cycle can have a massive impact on the overall monetary value of your patent portfolio, and also speaks volumes to both potential infringers, your licensees, and your own faculty innovators who entrust you with their patents. That’s why our Distance Learning Division has recruited a top attorney and a veteran TTO executive to assist you in erasing the “pushover perception,” identifying when a potential breach has occurred, determining when it’s best to take action against infringers, assessing other legal options short of a full-blown court case, and supporting your attorneys throughout the process. Join Lawrence K. Nodine, partner at Ballard Spahr, and Dr. Pamela York, Executive Director of the University of Iowa Research Foundation, for Patent Infringement: Deciding When and How Your TTO Should Take Action. The one-hour program will be held live on December 16 at 1:00 eastern, and is also available on CD and MP3. For complete details and to register, CLICK HERE >>>

AND DON’T MISS THESE ADDITIONAL DISTANCE LEARNING OPPORTUNITIES:

**THIS THURSDAY** Strength in Numbers: Bolster Your University’s Commercialization Efforts Through Strategic Inter-Institutional Partnerships
Tuesday, November 30th: Intellectual Property Law 101 for Principal Investigators and Faculty Inventors
** JUST ANNOUNCED** Tuesday, December 21: A Prescription for Profit: Find Hidden Gems of Innovation Among Your University-Affiliated Medical Staff

IP Marketing Audio Library introduced

Steve Lewis — Tue, 09 Nov 2010 17:35:45 +0000

2Market Information Inc., publisher of IP Marketing E-News, has just introduced The Technology Transfer Marketing and Outreach Audio Library, a collection of 11 programs with 16 hours of IP marketing success strategies. As a package it’s available for less than $65 per program — nearly $1,500 off the cost of these programs when purchased individually. It’s designed to allow TTOs and other IP marketing organizations to dramatically expand staff development efforts — and internal marketing expertise — with minimal budget impact and without the time and cost of travel. Here are the individual programs included in the library:

TTOs: Use Social Media Effectively to Market Your Innovations
The Perfect Elevator Pitch: Sell Your IP in 3 Minutes or Less!
Tech Transfer Marketing on a Shoestring: Guerilla Tactics in a Budget-cut World
Performing Market Research Studies: Testing the Waters to De-Risk Your IP Investments
Best Practices for Marketing University and Federal Lab Technologies
Shifting Your TTO from Market Push to Market Pull: Finding the White Space
Selling University IP in Cyberspace: Best Practices in Web-based Marketing
Great Ideas for Improving Faculty Outreach and Enhancing Researcher-TTO Relations
Marketing Your Innovations: Best Practices for Tech Transfer Professionals
Shrink Wrap Your University’s Technologies for Industry
Become Industry-Friendly: Transform Your TTO into a Licensee Magnet

For complete details on all programs and to order, CLICK HERE >>>

Two November programs address tech transfer partnerships, IP law for faculty inventors

Steve Lewis — Tue, 09 Nov 2010 17:28:48 +0000

Don’t miss these two outstanding programs coming later this month:

Strength in Numbers: Bolster Your University’s Commercialization Efforts Through Strategic Inter-Institutional Partnerships, is a unique opportunity to hear key strategies and lessons learned from the team at Innovation Transfer Network, which connects entrepreneurial faculty and students from a select group of colleges and universities in Central Pennsylvania with business owners to drive commercialization. CLICK HERE for details >>>

Intellectual Property Law 101 for Principal Investigators and Faculty Inventors offers an efficient, low-cost, convenient way to ensure faculty understand their role in IP creation and protection. IP law expert Eugenia (Gina) Carter of Whyte Hirschboeck Dudek will deliver a down-to-earth session covering all the key legal issues your researchers must be aware of. CLICK HERE for details >>>

Webinar: IP Law 101 for Principal Investigators and Faculty Inventors

Steve Lewis — Tue, 02 Nov 2010 16:24:04 +0000

It’s no secret that faculty researchers don’t typically have a clear understanding of intellectual property law — but the consequences of simple errors that arise from lack of basic know-how can be devastating to future patent protection and commercialization plans. That’s why our Distance Learning Division has scheduled an outstanding primer on IP and patent law — specifically designed for PIs and faculty investors. For one low price, you can invite your entire staff and faculty to attend — plus keep the video recording to share with researchers at their convenience. It’s an efficient, low-cost, convenient way to ensure faculty understand their role in IP creation and protection. Join IP law expert Eugenia (Gina) Carter of Whyte Hirschboeck Dudek on Tuesday, November 30th for Intellectual Property Law 101 for Principal Investigators and Faculty Inventors, a 90-minute session covering all the key legal issues your researchers must be aware of. For complete details, CLICK HERE >>>

Also coming Thursday, November 18th: Strength in Numbers: Bolster Your University’s Commercialization Efforts Through Strategic Inter-Institutional Partnerships. CLICK HERE for details >>>