2Market Information Inc., publisher of IP Marketing E-News, has received approval of its entire Distance Learning catalog by Certified Licensing Professionals, Inc. for continuing education (CE) credits. These programs are comprised of more than 50 live and on-demand audioconferences and webinars (available on CD, DVD, MP3 and as PDF transcripts) encompassing a wide array of topics related to IP licensing and the technology transfer process. For a complete listing of our CLP-approved distance learning programs, CLICK HERE.

Company CEO David Schwartz states, “We are honored to be bestowed with the Certified Licensing Professionals CE approval. This distinction is a tribute to our distance learning products’ outstanding quality, cost-effectiveness and convenience. Historically, our programs have been well-attended by licensing professionals, and this new certification approval adds even more benefit to the programs — not only for certified licensing professionals, but to everyone guiding the transfer of IP from the lab to marketplace.” If you are a licensing professional but have not yet become certified, click here for details on how to pursue your CLP certification.

Posted June 15th, 2010 under Company News, Intellectual Property Marketing. [ Comments: none ]

Naples, FL. The first and only monthly newsletter devoted exclusively to improving the marketing of intellectual property (IP) was launched today by 2Market Information, Inc. Each issue of Intellectual Property Marketing Advisor (IPMA) focuses on better marketing of valuable but yet-unlicensed IP held by universities, research institutes, and government labs.

Says publisher Leslie C. Norins, MD, PhD: “This monthly guidance will help spur the commercialization of innovations and other IP. The need is greatest in the academic and government research sectors. Their budgets are under pressure. But they’ve got cabinets full of invention disclosures and patented innovations just gathering dust-and bringing in no royalties. More effective, aggressive marketing is the ‘missing link’ in the commercialization chain that will bring in more licenses, and more royalty revenue.”

Although millions of research dollars are spent developing innovations in university and government labs, only a tiny fraction ever make it to the marketplace. A big part of the reason, Norins asserts, is that commercialization staff don’t have the marketing experience and know-how to find and attract IP buyers. “Plus, they’re overloaded with other duties”, he adds.

“That where IPMA comes in,” says Executive Editor and CEO David Schwartz. “We apply a down-to-earth, practical formula that we’ve perfected over 30 years in specialized publishing. We dig up expert, real-world advice, best practices, and successful case studies for our subscribers — and show them how to put these tactics to work in their organizations.” Key ingredients are: identifying and contacting all logical prospects, selecting and creating the optimal mix of sales tactics and tools, diligent followup, and getting the deals closed favorably.

A complimentary copy of the inaugural issue is available for review by e-mail request to sample@IPmarketingadvisor.com, or online at www.IPmarketingadvisor.com. There is no cost or obligation. One-year (12 issue) subscriptions are offered at the Introductory Rate of $297 — a $100 savings off the regular price. Its companion free weekly e-zine, IP Marketing e-News, is also available.

2Market Information, Inc is a global publisher which also produces the pioneering monthly newsletter Technology Transfer Tactics and the free weekly e-zine, Tech Transfer e-News, which is distributed to a worldwide audience of 140,000. For a free sample copy of either, go to www.technologytransfertactics.com.

Contact:
David Schwartz, Executive Editor and CEO
404-626-8191
dschwartz@IPmarketingadvisor.com

Posted August 13th, 2008 under Company News. [ Comments: none ]