The following is a list of the articles that appear in the April 2011 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 4, No. 4, April 2011

• Taking care of business’ yields impressive PR results for BYU. The headline of the Business Week article read: “Brigham Young’s Entrepreneur Factory;” the upshot of the story was that despite a relatively modest research budget, BYU has been able to play with the tech transfer “big boys” when it comes to start-ups.
• Political campaigns and IP marketing: Not-so strange bedfellows. IP marketers rarely, if ever, think of themselves as politicians, and it’s fair to say that politicians never think of themselves as IP marketers. Yet there is much that tech transfer professionals can learn about marketing from political campaigns.
• “Scout” program helps UVA’s outreach to well-funded researchers. The UVA Patent Foundation (UVAPF) developed a program several years ago to  identify and reach out specifically to faculty members working under large grants who had not had much interaction with the foundation. While it is difficult to demonstrate a definitive link between the program and increased disclosures, Miette H. Michie, MS, executive director and CEO of the UVAPF, is convinced it has been a success.
• Nation’s economic agenda puts additional focus on UF’s technology showcase. The University of Florida’s annual Technology Showcase, held on April 15th, was the fifth iteration of this annual event, but it may have had even a bit more significance than its predecessors given the current emphasis by federal and state agencies on innovation as a key to renewed growth and prosperity. In fact, UF acknowledged as much in the opening sentence of a news release previewing the event: “As university research drives entrepreneurship and innovation to the forefront of the nation’s economic agenda, it’s an exciting year for . . .  ‘A Celebration of Innovation.’”
• Marketing “double-whammy” formally introduces young TTO to its community. The fledgling Office of Technology Transfer (OTT) at Boise State University had its formal “coming out” party in March — which featured the integration of what are often two distinct marketing vehicles, according to director Mary Givens.

Posted April 27th, 2011 under Current Issue. [ Comments: none ]

The following is a list of the articles that appear in the March 2011 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 4, No. 3, March 2011

• TTO mixing ‘aggression’ and flexibility in its marketing approach. Howard Grimes, dean of research and graduate studies at Washington State University, says his university is “aggressive” in its approach to marketing IP, but flexibility is an equally important component of what he considers to be WSU’s unique approach.
• Market-specific e-newsletter reels in potential licensees. The University of Virginia Patent Foundation has taken targeted marketing to a new level, launching an e-newsletter aimed at a single group of potential licensees – and it seems to be paying off.
• U Manchester ‘CEs’ pursue wide variety of approaches to boost disclosures. The University of Manchester (UK) had a very successful 2009-2010 when it came to generating faculty disclosures; from July 2009 to July 2010 disclosures rose 20% to 342 — the first time the university had seen that figure exceed 300.
• Tech transfer students hit ‘home run,’ forging deal with Lockheed. In its very first semester, the new tech transfer course for MBA students at the University of Maryland’s Robert H. Smith School of Business has yielded a business case that secured a $200,000 investment from Lockheed Martin.
• ‘Transformed’ TTO seeks to up disclosures, improve IP evaluation. The word “transformation” is sometimes used as much for effect as it is to accurately depict just how much an organization is changing, but at Oregon State University the newly named Office for Commercialization and Corporate Development is a clear departure from its predecessor.
• Blog site provides new marketing outlet for universities. A growing number of universities have come to recognize the marketing value of blogs, but not all of them have the staff or the time required to launch a blog and keep it fresh. In Boston, however, it’s no longer necessary for universities to create their own blog in order to post about their latest activities and share them with the innovation community.

Posted March 29th, 2011 under Current Issue. [ Comments: none ]

The following is a list of the articles that appear in the February 2011 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 4, No. 2, February 2011

• Licensing success story illustrates keys to cementing industry-university partnership. Tech transfer offices spend a good deal of time evaluating technologies and determining their market potential, but it’s important to keep in mind that a good technology alone does not guarantee that your marketing efforts will be successful.
• Does licensing app auger new marketing opportunities for TTOs? In a move that helps forge a new IP marketing frontier, the National Institutes of Health (NIH) has launched a smart phone app to help market its technologies.
• For Northwestern TTO, blockbuster drug is a double edged sword. Every TTO would love to have a blockbuster drug like Lyrica, the pain reliever for patients suffering from neuropathic pain developed by researchers at Northwestern University. From a marketing perspective, such a “home run” can be used effectively to inspire other inventors — and Northwestern is doing just that.
• Guest Commentary: Don’t let passion for your IP stand in the way of a good business deal.
• Looking for an industry partner? Beware the “know-it-all” inventor. There are a number of errors that universities commonly make that can “turn off” a potential industrial partner.
• TTO scours campus in search of new IP in the form of faculty-developed apps. Calling it “a significant untapped market,” Lesley Millar, director of the Office of Technology Management at the University of Illinois, Urbana-Champaign, says her office “is trying to reach out to developers and programmers on campus” to enlist their help in widening the OTM’s mobile marketing footprint.
• Rutgers looks to cash in on new CEO-in-Residence program. When Rutgers University set out to create its recently launched CEO-in-Residence program, the key players knew it made sense to learn from similar programs that had already been successful. On the other hand, it was also important that the program be “very much a Rutgers model.”

Posted February 23rd, 2011 under Current Issue. [ Comments: none ]

The following is a list of the articles that appear in the January 2011 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 4, No. 1 (pp 1-12) January 2011

• U of Glasgow making IP freely available to businesses, others. There may still be no such thing as a free lunch, but there is definitely such a thing as free IP, thanks to the University of Glasgow.
• Incentives for marketing staff help generate licensing success. In January 2010 the National Institute for Strategic Technology Acquisition and Commercialization (NISTAC) began marketing the IP of Wichita State University, and recently an agreement was reached on the out-licensing of a technology that was part of the initial group of four or five technologies that NISTAC targeted. Kent Glasscock, president of NISTAC, says it marks the very first royalty-bearing license in Wichita State history.
• OhioHealth requires no IP ownership stake from its inventors. Since its inception, the commercialization office of the OhioHealth Research & Innovation Institute has taken a unique approach to its relationships with inventors: It does not require them to give OhioHealth an ownership stake in their IP.
• TTO interns at UVA given wide range of responsibilities. The internships offered by the UVA Patent Foundation in Charlottesville, VA, give participants a leg up in their ultimate search for permanent positions in tech transfer by providing an opportunity to experience the entire spectrum of marketing activity.
• Entire TTO staff meets with inventors at weekly ‘open house.’ When faculty members or students show up at the Friday “open house” hosted by the TTO of George Mason University, they don’t just meet with a single licensing representative; they meet with all of them.
• Is crowdsouring a viable alternative for university TTOs? A newly launched website, myheureka.com, claims to “turn the whole system upside down” when it comes to marketing IP. It offers members (membership is free of charge) the opportunity to “enter ideas,” “search ideas,” and “rate ideas.” It is one example, observers say, of how crowdsourcing has found its way into the marketing of IP.
• Mini-ad accompanies e-mails, other vehicles to create awareness.

Posted January 27th, 2011 under Current Issue. [ Comments: none ]

The following is a list of the articles that appear in the December 2010 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 3, No. 12 (pp 133-144) December 2010

• Grasp ‘long tail’ concept to improve portfolio-wide marketing. Just as e-commerce has in some cases left “bricks and mortar” retailing in the dust, other industries have also adopted marketing models that look and feel more like Amazon.com than a department store. But in many cases, TTOs are still using the “bricks and mortar” approach to marketing their IP.
• Low-touch initiatives enhance Columbia’s faculty outreach efforts. When you have a community of about 10,000 individuals, internal marketing presents a unique challenge. At Columbia Technology Ventures, extensive faculty outreach has been enhanced with the implementation of a number of “low-touch” initiatives.
• Outreach to alumni bearing fruit for IP marketers. Professionals who are responsible for marketing the IP coming out of the University of Nebraska-Lincoln have recently turned their attention to the Alumni Association, and they say that move is already paying off.
• Slidecasts offer less costly marketing vehicle when videos don’t fit in the budget. These days it often takes a good dose of creativity to overcome budget limitations, and the OTM at the University of Illinois Urbana Champaign has done just that, creating slidecasts to promote its technologies using original background music composed by a student and soliciting creative advice from a professor to maximize their impact.
• Continual ‘tweaking’ makes lecture series an ongoing success. Many TTOs have launched lecture series for researchers and the university community at large as a means of educating them about the tech transfer office and strengthening bonds between them. Such programs are only as effective, however, as your ability to continually draw attendees.
• National lab creates search engine to meet needs of researchers. One of the ways in which a university or laboratory can strengthen relationships with its researchers is by providing services that make their work easier and more effective. The Idaho National Laboratory has done just that with the creation of NEEDLE, a new search engine for researchers.

Posted January 5th, 2011 under Current Issue. [ Comments: none ]

The following is a list of the articles that appear in the November 2010 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 3, No. 11 (pp 121-132) November 2010

• TTO finds many marketing uses for ‘lowly’ Excel. In these days of smart phones, Kindles, and iPads, a ‘mere’ Excel spreadsheet may seem so yesterday, but the OTT at The Rockefeller University continues to use an Excel-based spreadsheet system quite effectively.
  
• Cutting your marketing losses: it’s an art, not a science, say experts. Okay, so you targeted 100 attendees at a special event, and your turnout was only 75; was the event a failure? Do you try something new next year? Your goal for disclosures last year was 65, but you received 60; is it time to re-examine your internal marketing tactics?
• Tulane TTO outsources marketing for select technologies. The Office of Technology Transfer and Intellectual Property Development at Tulane University has never outsourced the marketing or licensing of any of its technologies — until now.
• NASA is seeking “no-cost” assistance with IP marketing. In the PR world they call it “Pay for Play.” In the legal world they call it “contingency fees.” Real estate brokers do it all the time. “It” is an arrangement whereby the service provider only gets paid if the client succeeds.
• Guest Commentary: Attending Departmental Research Retreats: A Great Internal Marketing Tool.
• Seminar series outreach effort brings new blood into TTO. When people hear the word “seminar,” they usually think “education,” but Lisa Kuuttila, President and CEO of STC.UNM (STC), a nonprofit corporation owned by the University of New Mexico that is responsible for licensing UNM technology, also thinks “outreach.”
• Research magazine succeeds as print marketing tool, moving online next. Andrea Gibson, director of research communications at Ohio University, Athens, OH, says her bi-annual magazine Perspectives has proven to be an effective tool for marketing to both internal and external audiences. Now, she’s looking to extend that reach through a presence online.

Posted November 30th, 2010 under Current Issue. [ Comments: none ]

The following is a list of the articles that appear in the October 2010 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 3, No. 10 (pp 109-120) October 2010

• Marketing metrics: one size definitely does not fit all. While there are certainly some common principles you should follow when establishing marketing metrics, experts agree that in the end your processes must be customized to the needs and characteristics of your individual office.
• Harvard ‘Accelerator Fund’ enhances marketing of early-stage IP. Harvard University’s Technology Development Accelerator Fund, established to help early-stage technologies cross the infamous “Valley of Death,” has also made them more marketable.
• ‘Innovation teams’ determine potential of university’s IP. Determining which of your university’s innovations is ‘ready for prime time,’ which requires some more work, and which has limited potential is always a complex and challenging process for TTOs. To bring some structure and direction to the process, Boise State University’s Office of Technology Transfer (OTT) has come up with a program called ‘Innovation Teams.’
• TTO provides inventor resources needed to launch new company. Sometimes tech transfer offices offer the most help to start-ups not so much through direct assistance but by linking up the innovator with the resources he needs to help get his firm off the ground.
• On-campus resources save IP marketers both time and money. In these days of budget cuts and reduced revenues, IP marketers are having their creativity put to the test when it comes to finding the money needed for projects and special events. However, say observers, tapping into the wealth of no-cost and low-cost resources available right on campus can provide a significant boost.
• Irish university expands spinout focus region-wide. The University of Limerick is seeking to increase the number of spinouts not only from its own campus but from around the region through its ‘Venture Programme,’ while at the same time preparing potential ‘homes’ for the nascent companies by building a new incubator on campus.

Posted October 29th, 2010 under Current Issue. [ Comments: none ]

The following is a list of the articles that appear in the September 2010 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 3, No. 9 (pp 97-108) September 2010

• Hybrid incubation models offer start-ups exposure to mentors, resources. Gabriella Draney in Dallas calls her program, Tech Wildcatters, a “mentorship-driven micro-seed fund and start-up accelerator.” Rob Wuebker, PhD, faculty advisor for “The Foundry” at the University of Utah, calls his a “quasi-incubator.” Whatever name you give them, both are demonstrations that while one-day boot camps and start-up competitions are nice, budding entrepreneurs need help from many resources in the IP commercialization ecosystem to give them the greatest chance for success.
• Video clips help TTO reach out to 4,000 researchers. How do you “reach out and touch” your faculty members when they number about 4,000? The TTO at the University of Manchester in the U.K. has tackled this daunting task with the aid of new media — more specifically, a series of video clips that are accessible on a website called the IP Awareness Resource.
  
• Baylor TTO’s 25th anniversary serves as marketing hook. Celebrating a 25th anniversary is an impressive milestone for a tech transfer office, but as the Baylor Licensing Group at the Baylor College of Medicine has discovered, it can also serve as the foundation of an effective marketing effort.
• UC merges offices for more cohesive commercialization effort. A number of universities have entrepreneurship programs or departments that are separate and distinct from their TTO, but the University of Cincinnati has apparently decided that when it comes to marketing IP, “one head is better than two.”
• ‘Laid back’ TTO awareness event draws 500 attendees. Any number of TTOs hold special events to recognize faculty inventors, to bring together innovators and potential backers or partners, or sometimes to simply raise awareness of their activities and successes. But it’s safe to say that a recent event sponsored by the  Boston University Office of Technology Development (OTD) bore little resemblance to most of them.
• ‘Featured Innovators’ spice up UCSD’s TTO website.

Posted September 29th, 2010 under Current Issue. [ Comments: none ]

The following is a list of the articles that appear in the August 2010 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 3, No. 8 (pp 85-96) August 2010

• TTO, client collaborate to create unique new licensing model. “The customer is always right.” It sounds a bit trite and shop-worn, but there’s no doubt that addressing customers’ concerns holds the key to success for any sales or marketing effort. It’s also true that some TTOs still have a lot to learn when it comes to speaking the language of business.
• U of Maryland YouTube channel touts inventions and researchers. The Office of Commercial Ventures and Intellectual Property (CVIP) at the University of Maryland has launched a YouTube channel to increase interest in its inventors and inventions.
• ‘Follow-up’ release shows marketer’s job is never done. Some IP marketers may believe their job is done when they have successfully teamed up their inventor with a licensee.
• Focus groups help guide redesign of TTO website. The Indiana University Research & Technology Corp. (IURTC) used a series of focus groups with key stakeholders to help determine the look and feel of its new website, created to bring with it “a user-friendly, one-stop shop designed to empower and connect inventors, entrepreneurs and investors.”
  
• TTO very selective in duties assigned to graduate interns. Not all interns are created equal, notes Kathryn Atchison, DDS, MPH, vice provost of intellectual property and industry relations, and associate vice chancellor for research at the University of California at Los Angeles (UCLA). Accordingly, says Atchison, she limits the tasks assigned to her non-paid interns — and marketing fits like a glove.
• Federal lab’s marketing approach holds lessons for academic TTOs. The Agricultural Research Service (ARS), the research arm of the U.S. Department of Agriculture, has a different approach to getting its technology to market than most universities — which also puts a greater responsibility on its inventors, says Rob Griesbach, PhD, deputy assistant administrator for technology transfer.

Posted August 26th, 2010 under Current Issue. [ Comments: none ]

The following is a list of the articles that appear in the July 2010 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 3, No. 7 (pp 73-84) July 2010

• ‘Contrarian’ approach at Caltech generates more disclosures. “We have a contrarian approach to tech transfer compared to many TTOs,” asserts Larry Gilbert, senior director of the Caltech Office of Technology Transfer. “We believe in market pull, and that the vast majority of licensing occurs as a consequence of what our faculty does.”
• Research parks play increasingly critical role in IP marketing for UM system. While the University of Missouri system has been actively developing research parks for some 20 years, activity has accelerated rapidly in the past few years.
• Tune up your website to improve results of social media marketing. Social media may be all the rage, and it certainly opens up a world of new opportunities for getting your message out, but it’s unwise to dive into social media marketing without first making sure your website is strong enough to support those efforts.
• Wellspring purchases and repositions Flintbox as more than an IP exchange. Wellspring Worldwide, a software and services company that “seeks to bridge the gap between research and ideas and final products,” has acquired and re-launched Flintbox, an application that in its new, expanded format is designed to enable the innovation community to share technologies, distribute new materials and software, and collaborate on research projects.
• In-house GA Tech innovation institute expands it horizons, solicits outside clients. Necessity may be more than just the mother of invention; it appears to have been the driving force behind a commercialization group serving the Georgia Institute of Technology to begin offering consulting services on incubator development to outside clients.
• Innovation task force uses event to raise awareness of report’s recommendations. Task for reports are, as they say, a dime a dozen. This is not to diminish their importance, but rather to acknowledge a fact — which makes it that much more difficult to get one report to stand out among the others.

Posted July 26th, 2010 under Current Issue. [ Comments: none ]

The following is a list of the articles that appear in the June 2010 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 3, No. 6 (pp 61-72) June 2010

• Chicago-area institutions join forces for BIO presentation. Sponsoring a booth at a major industry meeting can be extremely beneficial for a tech transfer office; it can also be quite expensive. At this year’s BIO International Convention in Chicago, six local research institutions found a way of reaping all the benefits of exposure while paring down the costs: they pooled their resources to sponsor a joint booth.
• UMich adds video links to news releases for greater impact. For select technologies, the University of Michigan’s news service has begun including links to videos with its press releases. The tactic is getting the innovations more attention with the media, the public, the local community, and potential licensees.
  
• TTOs go beyond technology marketing with Facebook pages. If you visit the Facebook pages of the University of Louisville Office of Technology Transfer and the University of Virginia Patent Foundation, you’ll see the typical postings about new inventions, showcases and other events, awards and honors — but you’ll see a lot more than that.
• Hopkins’ nano institute ‘repurposes’ meeting program into slick magazine. When attendees arrived at the Johns Hopkins Institute for NanoBioTechnology’s (INBT) fourth annual symposium on April 29th, they received the first edition of NanoBio Magazine, a slick 32-page four-color publication, which served as both the symposium program and as a vehicle for highlighting some of INBT’s research and other activities.
• Hospital researchers try to “heal” themselves through marketing event. IP marketing professionals reading about the University of Cincinnati (UC) Health University Hospital Research Week would be forgiven for assuming this was an undertaking of the UC tech transfer operation — especially considering the IP marketing activities of its sister organization, Cincinnati Children’s Hospital. In this case, however, they’d be wrong.
• Guest Column: Take a “rifle” approach to enhance the impact of technology showcases.

Posted June 29th, 2010 under Current Issue. [ Comments: none ]

The following is a list of the articles that appear in the May 2010 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue as well as all of our back issues online! Plus you will receive a free subscription to IP Marketing eNews, the weekly online companion to Intellectual Property Marketing Advisor, and a free two-week posting on the popular Job Listings section of our website.

Intellectual Property Marketing Advisor,
Vol. 3, No. 5 (pp 49-60) May 2010

• How low can you go? ‘Twitpitch’ limit is 140 characters. First came the elevator pitch, then the ‘escalator’ pitch, and now, the ‘Twitpitch.’
• Outside marketing assistance makes tech commercialization bootcamp a snap. Richard Magid, PhD, vice president of the University of Tennessee Research Foundation, determined early on that his first commercialization boot camp was not going to suffer from ‘rookie mistakes.’
• Expert networks enhance TTOs’ ability to assess and market new technologies. Identifying, targeting and enlisting the help of a network of experts both inside and outside your university community can be an effective strategy for enhancing your IP marketing activities.
• SIU tries building better ‘mousetrap’ for entrepreneur training. Many universities sponsor showcases to give inventors the opportunity to present their technologies to potential investors and partners. A growing number also sponsor courses on entrepreneurism to prepare would-be start-up leaders for the real world. Southern Illinois University-Carbondale has taken an approach that combines both.
• ‘Turnkey marketing department’ being offered to TTOs. Management consulting firm Lassen Scientific, Inc., is launching a new service called “Technology Marketing Department,” designed to significantly increase the marketability of clients’ technologies while concurrently speeding up the commercialization process.
• Networking holds the key to successful marketing, say experts. “We do a lousy, lousy job of marketing in this industry; it’s one of the worst things we do,” R. Page Heller of Hopes Creek Consulting told a group of attendees at a session during the AUTM 2010 meeting.

Posted May 25th, 2010 under Current Issue. [ Comments: none ]

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