Three new royalty rate resources, offered in partnership with Intellectual Property Research Associates and authored by expert Russell Parr, report detailed deal terms and royalty rates from transactions culled through years of painstaking research. Click on the titles below for more detailed information or to order:

Royalty Rates for Technology, 4th Edition reports more royalty rates, license fees and milestone payments than any other publication. It includes terms for technology license agreements for: aeronautics, agriculture, automotive, chemistry, communications, computer hardware, computer software, construction equipment, electrical equipment, electronics, entertainment, food, franchises, glass, household products, Internet, mechanical devices, medical devices, photography, semiconductors, sports, steel, toys, and waste management.

Royalty Rates for Pharmaceuticals & Biotechnology, 6th Edition reports deal terms for an incredible range of compounds, manufacturing techniques, therapies and other pharmaceutical and biotechnology patented inventions. Just some of the technology categories covered include attention deficit disorder, Alzheimer’s detection, anti-inflammatory, antifungal, antiviral, arthritis, bone marrow production, cancer, cardiovascular, cartilage regeneration, chromosome analysis, cold remedies, contraception, cystic fibrosis, dermatology, diabetes, drug delivery, gene alteration, hepatitis, HIV, humanized antibodies, monoclonal antibodies, neurological, pain therapy, personal care, psychotherapy, research processes, sleep therapy, stem cells, transdermal drug delivery, and vaccines. The parties to each transaction are identified, the technology is described and all of the financial terms available are reported including royalty rates, license fees and milestone payments. This new edition also presents seven financially based models for pricing and valuing biotech and pharmaceutical technology.

Royalty Rates for Trademarks & Copyrights, 3rd Edition reports royalty rates and transaction values for trademarks and copyrights for the period 1990 through 2004. Industries covered include: airline, apparel, architecture, art, autos, boats, celebrities, communications, corporate names, electronics, food & beverage, franchises, furniture, general merchandise, internet domain names, medical, movies, music, party goods, restaurants & hotels, sports toys, and university names. Also included is a new section describing financial methods for royalty rate development.

Posted July 15th, 2009 under Uncategorized. [ Comments: none ]

If you’re fortunate enough to have a number of startups being launched within a short period of time, you’re also faced with a challenge: How do you market all of them? The answer, says Joe Hornett, senior vice president, treasurer, and COO of the Purdue Research Foundation, is to use a variety of marketing strategies customized to the specific technologies. Hornett knows whereof he speaks: Purdue formed ten startups between July 2007 and June 2008. “In some cases it’s as simple as developing logos for letterheads, business cards, and web sites,” he says. “We offer support on web site design, and we can assist with preparation and actual distribution of news releases. We also work with the founders and provide media training, so they will be more adept at interviews.” The TTO team also creates company profiles, and has produced TV commercials focusing on start-ups that to run in local and regional media to target both customers and investors. “Another thing we’ve done is find [start-ups] opportunities for recognition,” says Hornett. “For example, there are contests, like ‘The 50 fastest growing companies,’ or ‘Life Science companies to watch.’ We look for those opportunities and if we think they will help them we put together packages to enter those contests, because a lot of media goes along with those events.” A detailed article on marketing multiple start-ups appears in the October issue of Intellectual Property Marketing Advisor. For subscription information, CLICK HERE.

Posted October 28th, 2008 under Uncategorized. [ Comments: none ]