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In this issue:

• VC expert offers words of wisdom to Business Plan Bootcamp attendees
• Assess Bilski case’s impact on your portfolio, and take steps now to protect your IP
• China’s ‘Silicon Valley’ flexes muscle at CES convention
• Blog promotes clients’ IP, markets consultant’s expertise
• You don’t have to spend money to market online
• Save time and money using in-house valuation analysis software
• Open-source is alive and well

VC expert offers words of wisdom to Business Plan Bootcamp attendees

Melissa Krinzman, the keynote speaker at the Miami Herald’s recently held Business Plan Bootcamp and a judge for the upcoming Miami Herald Business Plan Challenge (sponsored by Florida International University’s Pino Global Entrepreneurship Center), had some words of advice for her audience of would-be entrepreneurs looking to put together a business plan ... continue reading >>>

Assess Bilski case’s impact on your portfolio, and take steps now to protect your IP

The U.S. Supreme Court’s highly anticipated ruling in the Bilski case has the potential to alter the landscape for business method patents and send shockwaves through the tech transfer community. Though no one can predict for certain the outcome, many observers believe the days of business method patents are numbered. For TTOs, it’s critical to prepare now and determine your patent portfolio’s exposure to Bilski-related turmoil, decide how vigorously you want to defend affected patents, if at all, and explore alternatives for protecting relevant IP. That’s why our Distance Learning Division has teamed with three university IP experts for a 90-minute audioconference focused on the practical steps and strategies you can take now to prepare for the fall-out -- and minimize any negative impact on IP in development, already-patented innovations, pending applications, and existing license agreements. Our panel will cover the Bilski decision’s implications for every step of the commercialization and patenting process and deliver crucial guidance for tech transfer, licensing, and legal professionals Don’t miss The Bilski Decision: Expert Strategies to Manage Its Impact on University IP, coming March 30th. To register or get full program and faculty information, CLICK HERE.

Also coming soon:

• Patent Prosecution: Best Practices for Reducing Costs While Improving Patent Quality -- Next Tuesday, February 9, 2010
• Performing Market Research Studies: Testing the Waters to De-Risk Your IP Investments -- Wednesday, February 24, 2010
• Tech Transfer Marketing on a Shoestring: Guerilla Tactics in a Budget-Cut World -- Tuesday, March 9, 2010

China’s ‘Silicon Valley’ flexes muscle at CES convention

IP marketing, it seems, has become a big deal for some Chinese IP holders. Looking to demonstrate that China is a technology power to be reckoned with, five its top tech companies made their first appearance recently at the massive annual Consumer Electronics Show (CES). The companies are all based in Zhongguancun, or the Beijing Science Park, a complex with nearly 20,000 high tech enterprises ... continue reading >>>

Blog promotes clients’ IP, markets consultant’s expertise

While many TTOs are still getting their feet wet in the world of blogging, IP and technology management services firm Fuentek, LLC, has developed a sophisticated blog that is enabling it to both market clients’ technologies and enhance its reputation for IP marketing and management expertise. The blog, which was launched in August 2009, offers a well-done model for TTOs to emulate. It covers ... continue reading >>>

You don’t have to spend money to market online

If you market on the web and money is no object, you could hire an agency to create your online marketing strategy, “but for most of us [including TTOs] it’s a luxury we cannot afford,” notes Joseph Eitan, founder of Photo Paper Direct. Accordingly, he says, “‘free’ is the magic word.” There are few online marketing activities that are both free and worthy of your time, he notes, but there are a few ... continue reading >>>

Save time and money using in-house valuation analysis software

A new software tool, the Competitive Advantage Valuation (CAV) system, was specifically developed to provide the precision you need in IP valuation at a price every organization can afford. The low price has been cut even further under a collaboration with 2Market Information Inc., parent company of IP Marketing E-News. Readers pay only $380, a full $250 off the regular price. The system gives TTOs and other IP holders an in-house alternative to costly outside analysis that can take months and often delays negotiations. The CAV Software offers users a single, straightforward method for determining IP value. Created by nationally recognized IP law expert Ted Hagelin, the CAV tool yields clear and logical valuation results through a single program platform for effective negotiation, planning and reporting. The easy-to-use system includes detailed explanations and instructions for each step of the process, and over 75 research resources to obtain the information needed for valuation. For complete details and to order, CLICK HERE.

Open-source is alive and well

New York University anthropologist Gabriella Coleman, a speaker at the recently held Linux.Conf.Au (which attracted more than 600 open-source software developers and enthusiasts), says the open-source software movement has emerged relatively unscathed from the economic downturn. She notes that most hackers (a term used by the community to describe people who write open-source ... continue reading >>>