IP Marketing E-News is delivered free every Tuesday. (To enter your own subscription at no charge, click here.) It is published by Intellectual Property Marketing Advisor independent monthly newsletter, which itself is available by paid subscription. To order a subscription click here, or for a sample review copy at no cost or obligation, click here.

In this issue:

• New global online marketplace for IP launching soon
• ‘Decision matrix’ for assessing, triaging your IP portfolio
• Create more effective calls to action
• Professor creates ‘feeder’ program for accelerators
• Define start-up social media goals and metrics early
• Directory features contact info on 1,000 university start-ups
• Marketers don’t practice the ROI they preach

New global online marketplace for IP launching soon

Later this year London IP firm IPR Connections™ (www.iprconnections.com) will launch an online marketing platform it claims will be the first global portal providing comprehensive information on intellectual property for owners of patents, trademarks, designs, domain names and new products ... continue reading >>>

‘Decision matrix’ for assessing, triaging your IP portfolio

In this era of lean budgets, many TTOs are being confronted with the need to downsize their patent portfolios and prioritize their most ‘licensable’ technologies. Employing effective assessment and triage strategies is now more important than ever, providing critical business intelligence on the best use of scarce resources and, ultimately, the best results for your office and university. That’s why Technology Transfer Tactics has lined up Joy Goswami, MS, MBA, RTTP, licensing associate in the University of Delaware’s Office of Economic Innovation and Partnerships, for an interactive webinar that will provide an objective, proven assessment tool and ‘decision matrix’ that can help ensure your patent and commercialization decisions have a rock-solid foundation. You’ll get a first-hand, detailed look at Goswami’s much-discussed decision matrix next Tuesday, May 15, when you attend this 90-minute how-to program: Disclosure Assessment and Triage: An Innovative Model for Patent Decision Making. For those who can’t attend live, the program will also be available on-demand, on DVD, and in print transcript. For complete details and to register, CLICK HERE.

ALSO COMING SOON:

• Wednesday, May 16: How Universities Fail Women Inventors
• Thursday, May 24: Create a New Revenue Stream by Supporting On-Campus App Developers

Create more effective calls to action

Calls to action, or CTAs, are one of the most useful tools in guiding your e-mail subscribers and prospects to take the next step toward greater engagement or conversion, says Marianne Cellucci, a regular contributor to Business 2 Community. “In an e-mail, the CTA can be hyperlinked text, a clickable button or image that solicits a desired action from a reader and then redirects them to a landing page that provides additional information,” she explains. “It’s an easy way to interact directly with subscribers and prospects and promote engagement with the content of your e-mail to help extend your interaction with subscribers beyond their inbox (e.g., while they are visiting your website and blog, engaging with you via social media, etc.).” She offers the following tips for creating more effective CTAs ... continue reading >>>

Professor creates ‘feeder’ program for accelerators

“We have a lot of accelerators in the area for innovators who have a formed idea and some semblance of a business plan -- for people who have a good team together and understand marketing and competition -- but for the most part our students do not have anything in place,” says Rodney R. D'Souza, PhD, assistant professor with the Northern Kentucky University business school, explaining why he decided to create INKUBATOR, a summer-long program for NKU students and recent graduates with business ideas. “Also as a professor of entrepreneurship, a lot of students come to me and say they have an idea but they don’t ... continue reading >>>

Define start-up social media goals and metrics early

Jim Sterne, by authoring "Social Media Metrics," has written “one of the first books on this subject,” according to Martin Zwilling, CEO and Founder of Startup Professionals, Inc. In the book Sterne breaks the process of measuring social media effectiveness into the following steps ... continue reading >>>

Directory features contact info on 1,000 university start-ups

The University Start-Up Directory, the first detailed list and index of university start-ups, is now available. The new directory brings together hard-to-find data from the high-potential, rapidly evolving university start-up market and organizes it into an easy-to-use directory, along with a free Excel spreadsheet including full contact information on start-up execs -- e-mails, phone numbers, and mailing addresses. This unique resource includes a listing of more than 1,000 university start-ups indexed by growth stage and market sector. Listings include university licensor, CEO name, website address, amount of funding obtained to date, and company summary. In a special arrangement with publisher InnovateTech Ventures, E-News readers can purchase the directory at a 60% discount. For complete details, CLICK HERE.

Marketers don’t practice the ROI they preach

A new study shows that for all marketing’s obsession with return on investment, it’s not being used by many to set budgets. A survey of 243 CMOs and other marketing executives conducted by the Columbia Business School Center on Global Brand Leadership and the New York Marketing Association showed that 68% of respondents based their budget decisions on historical spending levels, while 28% said they go with gut instinct. Half of the respondents ... continue reading >>>