|
Intellectual Property Marketing Advisor has a free companion electronic weekly that’s filled with the latest news, leads and contacts, marketing tips and advice, and helpful resources and information for IP managers and marketers. The e-zine, IP Marketing E-News, is published every Tuesday. It is completely free and requires only an e-mail address to sign up. To sign up, please enter your email address below. Scroll down for this week’s issue.
|
|
|
| IP Marketing E-News is delivered free every Tuesday. (To enter
your own subscription at no charge, click
here.) It is published by Intellectual Property Marketing Advisor
independent monthly newsletter, which itself is available by paid subscription.
To order a subscription click
here, or for a sample review copy at no cost or obligation, click
here.
In this issue:
|
|
How to create an interesting blog in a “boring”
industry
Several members of The Young Entrepreneur Council were asked
to share their tips for creating really interesting company blogs -- even
in their “boring” industries. Here are some of their suggestions
... continue
reading >>>
Don’t miss another issue of Tech
Transfer eNews – Platinum Edition
It’s packed with resources for tech transfer
professionals every week – for only $59 a year!
CLICK
HERE
for more information >>> |
|
|
Webinar to address impact of latest ruling in Myriad
gene patents case
On August 16, the U.S. Federal Circuit Court of Appeals upheld Myriad’s
right to patent "isolated" genes known as BRCA1 and BRCA2, which
account for most inherited forms of breast and ovarian cancers. But the
court denied the company's effort to patent methods of "comparing"
or "analyzing" DNA sequences. This latest development continues
to raise concerns about the future of gene patenting and the development
of gene-based diagnostics.
Attorney Kevin E. Noonan, PhD, of McDonnell Boehnen Hulbert & Berghoff
LLP, notes that the decision leaves plenty of open questions and room
for interpretation. What does it all mean for TTOs and university researchers
with gene-based innovations, in terms of both patenting and licensing?
In addition, the decision is likely not the last word on the matter, with
a Supreme Court case likely on next year’s docket -- a particular
worry since the related ruling in Prometheus (and the Supremes’
directive to re-hear Myriad at the Fed Circuit) seem to hint
at skepticism over lines drawn around “products of nature.”
Join Dr. Noonan on October 4th for Myriad: The Gene Patent Fight
Continues, a one-hour webinar that will deeply analyze the most
recent decision and discuss how the opinion affects your university and
its relevant IP. For complete details and to register, CLICK
HERE.
ALSO, DON’T MISS THESE UPCOMING DISTANCE LEARNING PROGRAMS:
|
|
Develop calls to action that yield conversion rates
“Along with subject lines, content, and design, calls-to-action
are among the most important elements of your e-mail marketing campaign
that contacts in your sales lead database and customer directory actually
see and deal with,” says Margaret Spencer, who works as a marketing
analyst and data profiling specialist with ContactDB. “Calls-to-action
are so essential that your e-mails simply can’t live without them.
They tend to greatly influence conversion rates, which are perhaps the
most vital metric in your campaign.” The following tips, says Spencer,
can help you get the job done when it comes to calls-to-action ... continue
reading >>>
|
|
Clemson magazine gives “Glimpse” into new
research
When Gerald Sonnenfeld, PhD, assumed his position of Vice President for
Research at Clemson University, he realized that one of the marketing
tools he had employed successfully at another university was not in place;
a regular magazine that kept the community informed about research activity
... continue
reading >>>
|
|
Get more out of your trade show investments
“A trade show is effective when it’s used to share knowledge
and receive unexpected knowledge that helps your business,” says
Stacey Rudolph, a regular contributor to Business 2 Community. She offers
the following tips to organize trade shows to do just that ... continue
reading >>>
|
|
Reference offers royalty rate benchmarks for trademarks
and copyrights
Royalty Rates for Trademarks & Copyrights, 4th Edition
features an unrivaled set of benchmarks and real-world rates from trademark
and copyright transactions. Authored by royalty rate and valuation expert
Russell Parr, this unique reference also shows how to implement financial
models for the derivation of royalty rates. Details are included on rules
of thumb, profit differential calculations, investment rate of return
analyses, and discounted cash flow analysis, along with examples that
can be used as a template for your specific negotiations or analysis.
For details, a table of contents, sample pages, and to order, CLICK
HERE.
|
|
Use these tips to improve website search rankings
“If smaller businesses are looking for budget-friendly ways to
maximize their chances of being found through search and attracting more
traffic to their website, there are a few SEO-related tactics they can
employ themselves with their website to help with that,” says Jeff
Quipp, founder and CEO of Search Engine People. Quipp says these tips
will help your business improve its site’s search rankings ... continue
reading >>>
|
Submit Your News, Too: If your group has news of interest
to the IP marketing community, submit it for consideration for publication
in IP Marketing E-News. Email to E-NewsEditor@IPmarketingadvisor.com
|
| |
|
