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In this issue:

• Video helps market Sydney U’s tabletop file sharing software innovation
• Stretch Your TTO’s Budget: Tap Into Industry Resources and Partnerships
• Lassen launches “turnkey technology marketing department”
• IP mining events increase disclosures, outreach
• Cross-channel attribution helps avoid marketing mistakes
• Therapy-specific drug pipeline reports offer unique market research data
• Model the NBA on your next marketing road trip

Video helps market Sydney U’s tabletop file sharing software innovation

An article about new software developed at Sydney University which appeared in the IT section of the online version of the publication Australian had more than just copy; it included a video, provided to the publication, depicting this software “in action.” Given the nature of the software, video was an ideal medium. Called Focus, the software works on a tabletop, which is transformed into what functions ... continue reading >>>

Stretch Your TTO’s Budget: Tap Into Industry Resources and Partnerships

TTO budgets are notoriously skimpy -- and economic conditions haven’t helped, to say the least. Many offices are struggling to operate effectively with fewer resources, and cost-cutting has gotten its fair share of attention by most. But there is another way to stretch your TTO budget that takes the opposite approach: adding resources and dollars from industry collaborators. The fact is that, even without specific IP, many well-heeled companies want to be on your speed dial and develop relationships with the university, hoping to be first in line for critical new technologies and anxious to get a glimpse at what’s going on behind the laboratory doors. For cash-strapped TTOs, these companies can be a wellspring of needed resources and funds beyond the typical licensee or sponsored research relationship. What’s more, these relationships often lead directly to future licensing deals, bringing even more benefit to your tech transfer program.

To help you tap into these industry resources and funds, Technology Transfer Tactics’ Distance Learning Division has partnered with a TTO executive who has made it his mission to offset tight money constraints by forging corporate partnerships and utilizing industry funding to further the office’s aims and bolster its budget. Mike Rondelli, Director of Technology Transfer and Commercialization, has successfully led San Diego State University’s TTO to consistent high performance in the ratio of research dollars spent to licensing revenues earned. Find out how SDSU’s secrets of success by joining us on April 8th for Stretch Your TTO’s Budget: Tap Into Industry Resources and Partnerships, a 90-minute distance learning event that will offer first-hand advice on how to offset tight budget constraints by forging partnerships, utilizing industry resources, and more. CLICK HERE for full details or to register.

PLUS, coming March 30th: The Bilski Decision: Expert Strategies to Manage Its Impact on University IP

Lassen launches “turnkey technology marketing department”

Management consulting firm Lassen Scientific, Inc., based in Northern California, is launching a new service called “Technology Marketing Department,” or TMD. This service, according to Lassen, provides a turnkey outsourced technology marketing department. The goal of the TMD program is to significantly increase the marketability of clients’ technologies, while concurrently speeding up the process ... continue reading >>>

IP mining events increase disclosures, outreach

An IP mining approach called the Innovation Discovery Process, developed by the Naval Surface Warfare Center Crane Division (NSWC Crane) and the University of Southern Indiana’s Center for Applied Research (USI-CAR), of Evansville, IN, has resulted in both increased disclosures and a clearer understanding on the part of potential licensees and partners of military research center’s capabilities. In an ... continue reading >>>

Cross-channel attribution helps avoid marketing mistakes

“According to Forrester Research, about 87% of marketers and 85% of agencies misattribute credit for their marketing results: They either attribute all credit to the last touch point or have no way of attributing the credit in a meaningful manner,” says Anto Chittilappilly, president, founder, and chief technology officer of Visual IQ Inc., a marketing business-intelligence company. “Marketers and their ... continue reading >>>

Therapy-specific drug pipeline reports offer unique market research data

Through a new partnership with Life Science Analytics, 2Market Information Inc. is offering access to specialized drug pipeline reports that offer an unprecedented level of detail on drug development activity in more than 150 specific therapy areas. You can choose only the individual reports you need in PDF format, or subscribe to the entire database and receive updated pipeline information whenever you need it throughout the year. These rich intelligence resources will arm you with powerful information you can use to:

• Keep track of competitors and new product concepts
• Identify white space in specific therapy areas
• Guide research and drug development priorities
• Assess likely licensees and partners
• Understand the IP landscape for specific indications
• Gain critical market intelligence to guide allocation of resources and investments

Therapy Area Pipeline Reports provide comprehensive detail on the full pipeline status for the specific therapeutic indications you’re most interested in. Each report provides specific, up-to-date information on deals and alliances, research activity, licensing, marketing, competition, and the latest news and developments for each specified drug therapy. For details and to view a list of the reports offered by therapy area, CLICK HERE.

Model the NBA on your next marketing road trip

If you’re planning a marketing road trip, you might want to take some lessons from the “NBA on ESPN RV Tour,” now in its third year traveling the highways to generate viewers for ABC and ESPN coverage of National Basketball Association games, says Patricia Odell, writing for PROMO Xtra. Revolution, the agency handling the promotion, uses social media to connect with fans and drive people to ... continue reading >>>