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Intellectual Property Marketing Advisor has a free companion electronic weekly that’s filled with the latest news, leads and contacts, marketing tips and advice, and helpful resources and information for IP managers and marketers. The e-zine, IP Marketing E-News, is published every Tuesday. It is completely free and requires only an e-mail address to sign up. To sign up, please enter your email address below. Scroll down for this week’s issue.
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IP Marketing E-News is delivered free every Tuesday. (To enter
your own subscription at no charge, click
here.) It is published by Intellectual Property Marketing Advisor
independent monthly newsletter, which itself is available by paid subscription.
To order a subscription click
here, or for a sample review copy at no cost or obligation, click
here.
In this issue:
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VC expert offers words of wisdom to Business Plan Bootcamp
attendees
Melissa Krinzman, the keynote speaker at the Miami Herald’s
recently held Business Plan Bootcamp and a judge for the upcoming Miami
Herald Business Plan Challenge (sponsored by Florida International University’s
Pino Global Entrepreneurship Center), had some words of advice for her
audience of would-be entrepreneurs looking to put together a business
plan ... continue
reading >>>
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Assess Bilski case’s impact on your portfolio,
and take steps now to protect your IP
The U.S. Supreme Court’s highly anticipated ruling in the Bilski
case has the potential to alter the landscape for business method patents
and send shockwaves through the tech transfer community. Though no one
can predict for certain the outcome, many observers believe the days of
business method patents are numbered. For TTOs, it’s critical to
prepare now and determine your patent portfolio’s exposure to Bilski-related
turmoil, decide how vigorously you want to defend affected patents, if
at all, and explore alternatives for protecting relevant IP. That’s
why our Distance Learning Division has teamed with three university IP
experts for a 90-minute audioconference focused on the practical steps
and strategies you can take now to prepare for the fall-out -- and minimize
any negative impact on IP in development, already-patented innovations,
pending applications, and existing license agreements. Our panel will
cover the Bilski decision’s implications for every step
of the commercialization and patenting process and deliver crucial guidance
for tech transfer, licensing, and legal professionals Don’t miss
The Bilski Decision: Expert Strategies to Manage Its
Impact on University IP, coming March 30th. To register or get
full program and faculty information, CLICK
HERE.
Also coming soon:
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China’s ‘Silicon Valley’ flexes muscle
at CES convention
IP marketing, it seems, has become a big deal for some Chinese IP holders.
Looking to demonstrate that China is a technology power to be reckoned
with, five its top tech companies made their first appearance recently
at the massive annual Consumer Electronics Show (CES). The companies are
all based in Zhongguancun, or the Beijing Science Park, a complex with
nearly 20,000 high tech enterprises ... continue
reading >>>
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Blog promotes clients’ IP, markets consultant’s
expertise
While many TTOs are still getting their feet wet in the world of blogging,
IP and technology management services firm Fuentek, LLC, has developed
a sophisticated blog that is enabling it to both market clients’
technologies and enhance its reputation for IP marketing and management
expertise. The blog, which was launched in August 2009, offers a well-done
model for TTOs to emulate. It covers ... continue
reading >>>
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You don’t have to spend money to market online
If you market on the web and money is no object, you could hire an agency
to create your online marketing strategy, “but for most of us [including
TTOs] it’s a luxury we cannot afford,” notes Joseph Eitan,
founder of Photo Paper Direct. Accordingly, he says, “‘free’
is the magic word.” There are few online marketing activities that
are both free and worthy of your time, he notes, but there are a few ...
continue
reading >>>
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Save time and money using in-house valuation analysis
software
A new software tool, the Competitive Advantage Valuation
(CAV) system, was specifically developed to provide the precision you
need in IP valuation at a price every organization can afford. The low
price has been cut even further under a collaboration with 2Market Information
Inc., parent company of IP Marketing E-News. Readers pay only
$380, a full $250 off the regular price. The system gives TTOs and other
IP holders an in-house alternative to costly outside analysis that can
take months and often delays negotiations. The CAV Software offers users
a single, straightforward method for determining IP value. Created by
nationally recognized IP law expert Ted Hagelin, the CAV tool yields clear
and logical valuation results through a single program platform for effective
negotiation, planning and reporting. The easy-to-use system includes detailed
explanations and instructions for each step of the process, and over 75
research resources to obtain the information needed for valuation. For
complete details and to order, CLICK
HERE.
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Open-source is alive and well
New York University anthropologist Gabriella Coleman, a speaker at the
recently held Linux.Conf.Au (which attracted more than 600 open-source
software developers and enthusiasts), says the open-source software movement
has emerged relatively unscathed from the economic downturn. She notes
that most hackers (a term used by the community to describe people who
write open-source ... continue
reading >>>
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Submit Your News, Too: If your group has news of interest
to the IP marketing community, submit it for consideration for publication
in IP Marketing E-News. Email to E-NewsEditor@IPmarketingadvisor.com
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