http://www.ipmarketingadvisor.com/content The monthly guide to achieving maximum commercial success for innovations Fri, 12 Mar 2010 20:37:22 +0000 http://backend.userland.com/rss092 en An article about new software developed at Sydney University which appeared in the IT section of the online version of the publication Australian had more than just copy; it included a video, provided to the publication, depicting this software "in action." Given the nature of the software, video was an ... http://www.ipmarketingadvisor.com/content/2010/03/09/video-helps-market-sydney-u%e2%80%99s-tabletop-file-sharing-software-innovation/ TTO budgets are notoriously skimpy -- and economic conditions haven’t helped, to say the least. Many offices are struggling to operate ... http://www.ipmarketingadvisor.com/content/2010/03/09/stretch-your-tto%e2%80%99s-budget-tap-into-industry-resources-and-partnerships/ Management consulting firm Lassen Scientific, Inc., based in Northern California, is launching a new service called "Technology Marketing Department," or TMD. This service, according to Lassen, provides a turnkey outsourced technology marketing department. The goal of the TMD program is to significantly increase the marketability of clients' technologies, while concurrently speeding ... http://www.ipmarketingadvisor.com/content/2010/03/09/lassen-launches-%e2%80%9cturnkey-technology-marketing-department%e2%80%9d/ An IP mining approach called the Innovation Discovery Process, developed by the Naval Surface Warfare Center Crane Division (NSWC Crane) and the University of Southern Indiana's Center for Applied Research (USI‐CAR), of Evansville, IN, has resulted in both increased disclosures and a clearer understanding on the part of potential licensees ... http://www.ipmarketingadvisor.com/content/2010/03/09/ip-mining-events-increase-disclosures-outreach/ "According to Forrester Research, about 87% of marketers and 85% of agencies misattribute credit for their marketing results: They either attribute all credit to the last touch point or have no way of attributing the credit in a meaningful manner," says Anto Chittilappilly, president, founder, and chief technology officer of ... http://www.ipmarketingadvisor.com/content/2010/03/09/cross-channel-attribution-helps-avoid-marketing-mistakes/ Through a new partnership with Life Science Analytics, 2Market Information Inc. is offering access to specialized drug pipeline reports that ... http://www.ipmarketingadvisor.com/content/2010/03/09/therapy-specific-drug-pipeline-reports-offer-unique-market-research-data/ If you're planning a marketing road trip, you might want to take some lessons from the "NBA on ESPN RV Tour," now in its third year traveling the highways to generate viewers for ABC and ESPN coverage of National Basketball Association games, says Patricia Odell, writing for PROMO Xtra. Revolution, ... http://www.ipmarketingadvisor.com/content/2010/03/09/model-the-nba-on-your-next-marketing-road-trip/ OK, you entrepreneurs and tech transfer execs, better hone those marketing skills: There's money to be had. Intel and 24 VC firms say they plan to invest $3.5 billion (no, that's not a typo) in American start-ups over the next two years. In addition, Intel, Google, Cisco Systems, Microsoft, and ... http://www.ipmarketingadvisor.com/content/2010/03/02/35-billion-earmarked-for-tech-start-ups-by-invest-in-america-alliance/ There’s less than a week left to register for Tech Transfer Marketing on a Shoestring: Guerilla Tactics in a Budget-Cut ... http://www.ipmarketingadvisor.com/content/2010/03/02/don%e2%80%99t-miss-next-week%e2%80%99s-audioconference-tech-transfer-marketing-on-a-shoestring/ Webinars can be an effective marketing tool, but they won't help you at all unless you attract a sufficient number of participants from your target audiences. E-mail marketing is one of the best ways to get the message out about an event, says Janine Popick, CEO and co-founder of online ... http://www.ipmarketingadvisor.com/content/2010/03/02/use-e-mail-to-effectively-promote-your-webinars/ Many universities have begun to recognize the importance of learning "corporate speak," but few have gone as far as The University of Arizona; they have created a full-time position to help them strengthen relationships with the business community. "I've been helping faculty researchers and administrators better understand the nuances of ... http://www.ipmarketingadvisor.com/content/2010/03/02/expert-seeks-to-make-u-of-arizona-more-accessible-to-businesses/ Advertising and marketing veteran John Backstrom says despite the widely held belief that marketing is now dominated by digital media, face-to-face marketing is currently the number one business-to-business marketing medium. "The business world has been radically changed and improved by the advent of electronic communication -- e-mail, websites, blogs, PDAs, ... http://www.ipmarketingadvisor.com/content/2010/03/02/face-to-face-marketing-matters-more-than-ever/ 2Market Information Inc., publisher of IP Marketing E-News, is pleased to welcome a new partner, JIAN Inc., and offer an incredibly ... http://www.ipmarketingadvisor.com/content/2010/03/02/software-makes-creating-business-plans-a-snap/ Students at the University of Mississippi may be close to replacing their antebellum former mascot, Colonel Reb, with the O.G. Mon Calamari rebel, Admiral Ackbar, of Star Wars. The University of Mississippi retired Colonel Reb, Ole Miss' Colonel Sanders look-alike, as their on-field mascot in 2003 due to concerns ... http://www.ipmarketingadvisor.com/content/2010/03/02/may-the-force-be-with-umiss/ The following is a list of the articles that appear in the February 2010 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue ... http://www.ipmarketingadvisor.com/content/2010/02/25/intellectual-property-marketing-advisor-february-2010-issue/ The economy may still be in the doldrums in many parts of the country, but The University of Minnesota has good reason to be upbeat about 2010: It plans to spin off three medical technology firms this year, introducing the three unnamed start-ups to potential investors at another new venture ... http://www.ipmarketingadvisor.com/content/2010/02/23/uminn-plans-active-2010-plans-three-spinoffs/ In partnership with Business Valuation Resources, 2Market Information Inc., parent company of IP Marketing E-News, is offering the just-published Guide ... http://www.ipmarketingadvisor.com/content/2010/02/23/definitive-guide-to-irc-409a-valuations-released/ A good, strong article in a prestigious publication can sometimes be as valuable as a big-bucks marketing campaign; just ask Medical Acoustics LLC. The company was thrilled to get a call last fall from Popular Science magazine, which wanted to feature its therapeutic lung flute product among the 100 Top ... http://www.ipmarketingadvisor.com/content/2010/02/23/%e2%80%98free-media%e2%80%99-can-make-up-for-modest-marketing-budget/ The Office of Technology Transfer at the University of California, Merced is seeking to reach a variety of internal and external audiences through a new publication called "Inventions of the Research Enterprise." The 50-page catalog covers inventions created between January 2007 and June 2009 (the end of the university's fiscal ... http://www.ipmarketingadvisor.com/content/2010/02/23/uc-merced-touts-inventions-inventors-in-new-catalogue/ Whatever your marketing plans for 2010, it's important that they be grounded in certain marketing truths and strategies. Rohit Bhargava, senior vice president of digital strategy at Ogilvy Public Relations and author of "Personality Not Included," has developed several of his own, and shares them in the form of these ... http://www.ipmarketingadvisor.com/content/2010/02/23/expert-offers-marketing-tips-for-2010/ A great idea may not be enough to guarantee success, as even large companies like Proctor & Gamble have learned; there is no substitute for a strong brand in the space in which you plan to market. A few years ago, researchers at P&G made a breakthrough that could revolutionize how ... http://www.ipmarketingadvisor.com/content/2010/02/23/you-can%e2%80%99t-always-do-it-by-yourself/ The U.S. Supreme Court’s highly anticipated ruling in the Bilski case has the potential to alter the landscape for business ... http://www.ipmarketingadvisor.com/content/2010/02/23/the-bilski-decision-expert-strategies-to-manage-its-impact-on-university-ip/ They may bending the rules (if not downright breaking them), but you've got to admire the creativity of some firms that are not sponsors of the Vancouver Olympics but are seeking, nevertheless, to capitalize on the event. For example, the donut chain Tim Horton's ran ads including Olympian Sidney Crosby, ... http://www.ipmarketingadvisor.com/content/2010/02/23/you%e2%80%99ve-got-to-admit-it%e2%80%99s-creative/ The newly introduced Google Buzz has some marketing limitations, according to the Mike Volpe, VP of marketing at the blog hubspot.com, but it does have potential. "Initially, many of the limitations of Google Buzz reduce how effective a marketing tool it can be; at this point, Google Buzz is designed ... http://www.ipmarketingadvisor.com/content/2010/02/16/how-to-make-the-most-of-google-buzz/ Through a new partnership with Life Science Analytics, 2Market Information Inc. is offering access to specialized drug pipeline reports that ... http://www.ipmarketingadvisor.com/content/2010/02/16/therapy-specific-drug-pipeline-reports-available/ In marketing, "every day in every way" you find yourself on the battlefield of communication, says Debbie Mayo-Smith, marketing expert and author. "Your weapons are your words -- written, spoken, and visual," she says. "Whether you're talking to a prospective client, writing an e-mail, or simply conversing over dinner, wouldn't ... http://www.ipmarketingadvisor.com/content/2010/02/16/the-right-words-help-win-the-communication-%e2%80%98battle%e2%80%99/ One of Puerto Rico's leading advocates for the promotion of its university research candidly admits that the island's university system has had two significant weaknesses that have kept it from achieving the success that the quality of its research merits. She adds, however, that joint public-private efforts are finally making ... http://www.ipmarketingadvisor.com/content/2010/02/16/puerto-rico-embarks-on-two-fold-strategy-to-boost-academic-tech-transfer/ IP performance should not be simply judged by patents and applications, but also on how rights are used in the marketplace, says Zhang Ping, professor with the Intellectual Property Institute at Peking University. "The primary reason for an enterprise to acquire intellectual property rights is to position itself better in ... http://www.ipmarketingadvisor.com/content/2010/02/16/ip-management-goes-beyond-patents-to-market-strategy/ Three outstanding distance learning events filled with practical strategies and how-to guidance on are coming soon, starting with next week’s ... http://www.ipmarketingadvisor.com/content/2010/02/16/distance-learning-events-for-ip-and-tech-transfer-professionals/ The Johnson School of Cornell University is currently accepting entries for the 2010 BR Ventures' Cornell Venture Challenge. In 2009 the Venture Challenge replaced the Business Idea Competition that BR Ventures, the Johnson School's student-run venture capital fund, had sponsored for eight years. The winning idea will receive $10,000 and ... http://www.ipmarketingadvisor.com/content/2010/02/16/cornell-student-fund-holding-second-annual-%e2%80%98venture-challenge%e2%80%99/ The Position: The University of Virginia invites nominations and applications for the Associate Dean for Development (ADD) of the School of Engineering and Applied Science. The ADD will direct all annual, capital, and special fundraising activities for the School. The ADD will be responsible for initiating and expanding relations with ... http://www.ipmarketingadvisor.com/content/2010/02/16/associate-dean-for-development/ EMD Chemicals Inc.represents the North American extension of Merck KGaA, Darmstadt, Germany, for specialty chemicals. Description This position is responsible for developing and managing the technology development strategy for EMD Bioscience business in concert with and under the direction of the Director of Business Development and Licensing. This position is responsible for ... http://www.ipmarketingadvisor.com/content/2010/02/12/business-technology-development-manager-1000158/ The State University of New York (SUNY) has established a four-month training residency for Dr. Hikoko Sato, a Japanese technology transfer specialist, which it hopes will enable its newly opened SUNY Fredonia Technology Incubator in Dunkirk, NY, to serve as a "gateway" for technology exchanges between Japan and the ... http://www.ipmarketingadvisor.com/content/2010/02/09/suny-opens-%e2%80%98gateway-to-japan%e2%80%99-for-its-technologies/ Scores of IP and tech transfer professionals attended one of our most popular distance learning events of the year today, and took ... http://www.ipmarketingadvisor.com/content/2010/02/09/get-patent-prosecution-costs-under-control/ IP Net, a three-month-old service billed as "the world's first free-to-all technology marketing system," already has over 25 universities and 50 multi-nationals as subscribers. Led by The University of Manchester Intellectual Property Limited (UMIP), IP Net brings together technology providers and seekers. It is supported by industry sponsors including BAE ... http://www.ipmarketingadvisor.com/content/2010/02/09/%e2%80%98free-to-all%e2%80%99-ip-marketing-exchange-makes-strong-start/ One of the most effective strategies in selecting an outside consulting firm is to study what they've done for similar organizations, and the University of Tennessee Research Foundation (UTRF) only had to look a few miles down the road to Oak Ridge to confirm its decision to retain the Center ... http://www.ipmarketingadvisor.com/content/2010/02/09/outside-firm-counsels-utrf%e2%80%99s-faculty-inventors-to-spur-start-ups/ For the last four years, the Center for the Business of Life Sciences at Indiana University's Kelley School of Business has organized a well-received seminar series that has brought together professionals from the research, business and legal communities to help bring potential commercialization partners together. Despite that success, however, George ... http://www.ipmarketingadvisor.com/content/2010/02/09/ip-marketers-as-thespians-iu-brings-its-tech-transfer-efforts-to-the-stage/ In association with IPRA Inc. and its principal, royalty rate and valuation expert Russell Parr, 2Market Information Inc. recently added ... http://www.ipmarketingadvisor.com/content/2010/02/09/two-new-royalty-rate-references-focus-on-medical-devices-trademarks-and-copyrights/ Marketing expert Judy Shapiro says that while the "bad" news of social media marketing is that it is full of pitfalls, the good news is that many of the most common errors can be avoided. Here are her recommendations for avoiding the "five typical mistakes" marketers make with social media: Assume ... http://www.ipmarketingadvisor.com/content/2010/02/09/avoid-these-social-media-marketing-mistakes/ Melissa Krinzman, the keynote speaker at the Miami Herald's recently held Business Plan Bootcamp and a judge for the upcoming Miami Herald Business Plan Challenge (sponsored by Florida International University's Pino Global Entrepreneurship Center), had some words of advice for her audience of would-be entrepreneurs looking to put together a ... http://www.ipmarketingadvisor.com/content/2010/02/02/vc-expert-offers-words-of-wisdom-to-business-plan-bootcamp-attendees/ The U.S. Supreme Court’s highly anticipated ruling in the Bilski case has the potential to alter the landscape for business ... http://www.ipmarketingadvisor.com/content/2010/02/02/assess-bilski-case%e2%80%99s-impact-on-your-portfolio-and-take-steps-now-to-protect-your-ip/ IP marketing, it seems, has become a big deal for some Chinese IP holders. Looking to demonstrate that China is a technology power to be reckoned with, five its top tech companies made their first appearance recently at the massive annual Consumer Electronics Show (CES). The companies are all based ... http://www.ipmarketingadvisor.com/content/2010/02/02/china%e2%80%99s-%e2%80%98silicon-valley%e2%80%99-flexes-muscle-at-ces-convention/ While many TTOs are still getting their feet wet in the world of blogging, IP and technology management services firm Fuentek, LLC, has developed a sophisticated blog that is enabling it to both market clients' technologies and enhance its reputation for IP marketing and management expertise. The blog, which was ... http://www.ipmarketingadvisor.com/content/2010/02/02/blog-promote-clients%e2%80%99-ip-markets-consultant%e2%80%99s-expertise/ If you market on the web and money is no object, you could hire an agency to create your online marketing strategy, "but for most of us [including TTOs] it's a luxury we cannot afford," notes Joseph Eitan, founder of Photo Paper Direct. Accordingly, he says, "‘free' is the magic ... http://www.ipmarketingadvisor.com/content/2010/02/02/you-don%e2%80%99t-have-to-spend-money-to-market-online/ A new software tool, the Competitive Advantage Valuation (CAV) system, was specifically developed to provide the precision you need in IP valuation at a price every organization can afford. ... http://www.ipmarketingadvisor.com/content/2010/02/02/save-time-and-money-using-in-house-valuation-analysis-software/ New York University anthropologist Gabriella Coleman, a speaker at the recently held Linux.Conf.Au (which attracted more than 600 open-source software developers and enthusiasts), says the open-source software movement has emerged relatively unscathed from the economic downturn. She notes that most hackers (a term used by the community to describe ... http://www.ipmarketingadvisor.com/content/2010/02/02/open-source-is-alive-and-well/ The JHU/APL seeks a senior-level, highly motivated professional to join the APL Office of Technology transfer (OTT) team. The successful candidate will work with the Technology Transfer Director and with the other Technology Management staff to manage and license a portfolio of Information Technology inventions and lead APL activities for ... http://www.ipmarketingadvisor.com/content/2010/01/28/technology-commercialization-manager-%e2%80%93-johns-hopkins-university/ In an attempt to provide an easier path for finding IP partners, Tampa-based UTEK Corporation and Sterling, VA-based Patents.com have announced a partnership agreement. UTEK is an IP licensing and innovation services company, and Patents.com is a comprehensive source of patent data. In their new relationship, UTEK will provide in-licensing, ... http://www.ipmarketingadvisor.com/content/2010/01/26/utek-patentscom-form-partnership/ Two upcoming distance learning events will offer a wealth of best practices for IP marketers and tech transfer professionals: Performing Market Research Studies: Testing the Waters ... http://www.ipmarketingadvisor.com/content/2010/01/26/audioconferences-to-offer-ip-marketing-best-practices/ "The value of your IP is not ultimately determined by the brilliance of your science; the value of your IP is determined by what the market will pay for it -- and the more leveraged value you can create from your core IP, the more the market will pay," asserts ... http://www.ipmarketingadvisor.com/content/2010/01/26/common-mistakes-impede-successful-ip-marketing/ Cloud Marketing Labs, an outsourced marketing department for small technology businesses founded by Greg Digneo, has published a book called "6 Marketing Mistakes That Are Killing Your Technology Business... And what you can do about it." (The book can be downloaded at www.cloudmarketinglab.com.) Included in the book are these six ... http://www.ipmarketingadvisor.com/content/2010/01/26/focus-on-knowing-your-customers-to-boost-marketing-results/ Sponsors of mega-events have to constantly be on guard against ‘ambush marketing,' but overreacting can have its own negative brand impact. VANOC, the organizing committee of the winter Olympics, has sought damage control by steadily pursuing those they charge are capitalizing off the largest sporting event in Canada by misleading ... http://www.ipmarketingadvisor.com/content/2010/01/26/is-olympic-organizer-overreacting-to-%e2%80%98ambush-marketing%e2%80%99/ In association with IPRA Inc. and its principal, royalty rate and valuation expert Russell Parr, 2Market Information Inc. has created ... http://www.ipmarketingadvisor.com/content/2010/01/26/royalty-rates-for-technology-medical-devices-and-diagnostics-edition-now-available/ Charitable giving makes good marketing sense, suggests David Anttony, writing in Advertising about B1G1 (Buy One Give One), which matches business enterprises with charitable cause around the world "so that every business sale makes a difference somehow, somewhere, every second, every day." The B1G1 website describes its "transaction-based giving" ... http://www.ipmarketingadvisor.com/content/2010/01/26/charitable-giving-provides-marketing-boost-to-%e2%80%9cmagnetism%e2%80%9d/ The following is a list of the articles that appear in the January 2010 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue ... http://www.ipmarketingadvisor.com/content/2010/01/25/intellectual-property-marketing-advisor-january-2010-issue/ Looking for a creative way to demonstrate your TTO's value to external audiences? Why not show them what a difference you've made in the local economy. That's what the University of Utah has done through a recent study of its research spending. According to the report, every dollar spent by ... http://www.ipmarketingadvisor.com/content/2010/01/19/university-of-utah-markets-its-economic-contributions/ Our Distance Learning Division has lined up four practical audioconference events over the coming weeks, each one filled with real-world strategies and take-aways. Click on the titles below for complete faculty and program details or to register, and CLICK HERE for information on getting discounted rates using our customized Distance ... http://www.ipmarketingadvisor.com/content/2010/01/19/four-distance-learning-events-on-tap-for-ip-and-tech-transfer-professionals/ Even the technological whizzes that devise and market newer and better ways to support TTO marketing efforts recognize that some things never change when it comes to effective marketing. For example, says Matt Troyer, VP of Innovation at Colorado Springs, CO-based TAEUS International Corporation, "you've got to have a good ... http://www.ipmarketingadvisor.com/content/2010/01/19/in-ip-marketing-some-basics-never-change/ It's difficult to even try to mention the horrific tragedy in Haiti and marketing creativity in the same breath -- except when that creativity has yielded dramatic results in terms of financial support for the beleaguered island. Marketing expert Peter Dunn says the texting strategy the Red Cross is using ... http://www.ipmarketingadvisor.com/content/2010/01/19/new-marketing-approach-bolsters-relief-for-haiti-by-tapping-into-elusive-gen-y/ Much has been written about the messages you must communicate to potential investors in your business plan, but not as much attention has been paid to what it should actually look like. Jason Kay, a professional business plan writer, says there are eight necessary components of an effective business plan: An ... http://www.ipmarketingadvisor.com/content/2010/01/19/the-8-essential-components-of-an-effective-business-plan/ Through a new partnership with ktMINE, 2Market Information, parent company of IP Marketing E-News, is offering hands-on access to an incredibly rich source of royalty rate data, full-text license agreements, and detailed agreement summaries. ktMINE is an online, interactive IP database of more than 6,000 license agreements that allows you ... http://www.ipmarketingadvisor.com/content/2010/01/19/web-based-benchmarking-tool-offers-searchable-access-to-more-than-6000-license-agreements/ While the story of Google is a legendary tale of business successes, there are many lessons that all start-ups can learn from what its leaders have accomplished, asserts a guest poster called "Ines" on the blog "seo rabbit." Many of them, it happens, have to do with marketing and ... http://www.ipmarketingadvisor.com/content/2010/01/19/start-ups-can-learn-a-lot-from-google/ If you're in the market for a website design company, the first thing you should do is be clear about what your requirements are, says Mark Walters, writing at imarketingcentral.com. Start by making a list of about 10 website design firms, which can be compiled by Googling "website design companies" ... http://www.ipmarketingadvisor.com/content/2010/01/19/tips-for-choosing-a-website-design-firm/ One of the most effective marketing vehicles being used by the TTO at the University of Colorado is a collateral piece they call their "pipeline overview." Produced in print once a year and regularly updated electronically, the overview, which employs a grid-like format and color coding, gives potential investors and ... http://www.ipmarketingadvisor.com/content/2010/01/12/%e2%80%9cpipeline-overviews%e2%80%9d-help-market-ip/ Lee Odden, CEO of Minneapolis-based TopRank Online Marketing, a SEO and digital marketing services firm, says that running polls on Twitter is "effective for a variety of reasons including the real-time feedback and mass, yet relevant, reach that can be achieved." Odden enumerates the follow ten benefits for running Tweet ... http://www.ipmarketingadvisor.com/content/2010/01/12/10-benefits-of-running-twitter-polls/ Find out how to meet and exceed corporate expectations and de-risk your IP for a faster, smoother and more lucrative deal by attending "Shrink Wrap" Your University's Technologies for Industry: Packaging Your Innovations to Minimize Corporate Risk and Extract Optimum Licensing Value, a unique distance learning event scheduled for January ... http://www.ipmarketingadvisor.com/content/2010/01/12/shrink-wrap-your-universitys-technologies-to-attract-licensees/ The winning marketing formula for 2010, according to Ellen Eason with San Francisco-based Eason Communications LLC, is to "get creative with consistent PR campaigns, integrate PR with your other marketing and e-commerce programs, and track your successes." Due to the power of the web, she argues, "publicity is more ... http://www.ipmarketingadvisor.com/content/2010/01/12/pr-strategies-to-boost-your-2010-marketing-efforts/ Royalty Rates for Trademarks & Copyrights, 4th Edition has just been published, with 30% more transactions and benchmark rates featured. Along with an unrivaled set of benchmarks and real-world rates from transactions completed through 2009, this 4th edition, published by IPRA Inc. and authored by royalty and valuation expert Russell ... http://www.ipmarketingadvisor.com/content/2010/01/12/new-edition-of-royalty-rates-for-trademarks-copyrights-released-2/ Adam Glickman, whose most recent projects include supporting launches for BBH Labs and Nike Sportswear, has launched a marketplace for marketers called The ideaLists, an invitation-only, online service that is like an "eBay" auction site for marketing strategies. Targeted to communications professionals, the website allows members to share ideas in ... http://www.ipmarketingadvisor.com/content/2010/01/12/%e2%80%98invitation-only%e2%80%99-online-marketplace-for-marketers-launched/ Many scientists with promising inventions dream of launching "the next Microsoft" and reaping huge financial benefits. But as IP marketing experts will tell you, selling an idea requires an entirely different skill set than creating one. In a recent interview, serial entrepreneur Harley Finkelstein shared his advice on how to ... http://www.ipmarketingadvisor.com/content/2010/01/12/words-of-wisdom-for-start-up-entrepreneurs/ There are at least a dozen IP listing websites currently operating, according to Karen Hiser of Fuentek LLC, an IP and technology management firm. She writes on the firm's blog that "effective placement of your IP on these websites can yield low-cost leads for your technology commercialization program." Nonprofits, she ... http://www.ipmarketingadvisor.com/content/2010/01/05/how-can-you-make-the-most-of-ip-listing-sites/ Tech transfer professionals charged with the task of marketing their IP to licensees have a tough challenge, often operating without a dedicated marketing professionals or even a formal marketing budget. Getting the word out, and generating high-quality leads and ultimately deals, requires creative tactics and resourceful determination. To help you ... http://www.ipmarketingadvisor.com/content/2010/01/05/tech-transfer-marketing-on-a-shoestring-guerilla-tactics-in-a-budget-cut-world/ In seeking out licensing partners, it's important to recognize what you're good at -- and what you're not. That recognition can lead to deals like the one struck recently by Minneapolis-based medical startup Medspira, LLC, which has inked exclusive licensing deals to sell two commercially available products invented at the ... http://www.ipmarketingadvisor.com/content/2010/01/05/focus-on-core-competencies-yields-licensing-deal/ Universities that have been successful in obtaining American Recovery and Reinvestment Act (ARRA) grants agree that these funds were not won by accident; it took a good deal of planning -- and a good deal of marketing, both internal and external. "We have an energetic and proactive faculty," says Christopher ... http://www.ipmarketingadvisor.com/content/2010/01/05/marketing-tactics-generate-stimulus-funds/ Creating a video and uploading it to YouTube or a similar site is one thing; getting people to notice it is an entirely different matter. The competition, notes Irwin Myers, president of Chicago-based Video One Productions, is fierce. "So serious is online video's impact that Google offers top ten rankings ... http://www.ipmarketingadvisor.com/content/2010/01/05/how-to-you-get-your-online-video-noticed/ Three popular royalty rate references offered by IP Marketing E-News parent company 2Market Information Inc., in partnership with IPRA Inc., have just been made available in PDF format for purchasers who wish to access the information immediately and avoid shipping-related costs and delivery delays. The three volumes -- Royalty Rates ... http://www.ipmarketingadvisor.com/content/2010/01/05/royalty-rate-benchmarks-now-available-for-immediate-download-2/ While it's very important to carefully select your vendors, it's equally important to be a good client, says "The Marketing Assassin," Rene Power, who works with UK companies to advance their marketing and sales efforts. Here is his take on how to be a good client: Write down what you want. ... http://www.ipmarketingadvisor.com/content/2010/01/05/do-you-know-how-to-be-a-good-client/ The following is a list of the articles that appear in the December 2009 of Intellectual Property Marketing Advisor monthly newsletter. If you are already a current subscriber click here to log in and access your issue. Not a subscriber already? Subscribe now and get access to this issue ... http://www.ipmarketingadvisor.com/content/2009/12/29/intellectual-property-marketing-advisor-december-2009-issue/ The current economy has TTOs facing a "perfect storm" of difficulties, notes Art Espey, a consultant who helps tech transfer teams boost revenue generation. Many TTOs have seen potential business partners reduce their innovation portfolios and expenditures, while funding sources have been drying up. However, he says, times like these ... http://www.ipmarketingadvisor.com/content/2009/12/29/strategies-for-tto-success-in-a-tough-economic-climate/ On Wednesday, January 6, our distance learning division presents Successful Outsourcing for Tech Transfer Organizations. This detailed session will focus on how to implement an effective outsourcing strategy to reduce your backlog of invention files, get more deals done, and boost faculty relations. A case study of Texas Tech University's ... http://www.ipmarketingadvisor.com/content/2009/12/29/one-week-left-to-register-successful-outsourcing-for-tech-transfer-organizations/ The 3M Company is at the forefront of a movement to re-emphasize the personal touch in marketing -- something no IP marketing professional should ever lose sight of. The company's "customer innovation centers," typically located near its research facilities, provide a forum for meeting with corporate customers and engaging them ... http://www.ipmarketingadvisor.com/content/2009/12/29/3m-goes-%e2%80%98back-to-the-future%e2%80%99-with-customer-innovation-centers/ IP marketers are made, not born . . . at least that's the concept behind a course in communication skills being given to students at the Johns Hopkins Institute for NanoBioTechnology. The course is presented by Mary Spiro, who handles media relations for the institute. "Our directors had always had ... http://www.ipmarketingadvisor.com/content/2009/12/29/course-shows-science-students-how-to-pitch-their-technologies/ While some of Tiger Woods' business patrons have stuck by his side during the current scandal over his admitted infidelities, one high-profile company -- Accenture -- did not, and Terry Lefton thinks he knows why. "Why was Accenture the first to sever Tiger? Simple: Woods was Accenture's sole marketing platform," ... http://www.ipmarketingadvisor.com/content/2009/12/29/tiger-woods-debacle-a-cautionary-tale-for-marketers/ Calculating Lost Profits in IP and Patent Infringement Cases, a 690-page hardcover reference and companion online resource center, brings together the comprehensive body of knowledge on lost profits damages and delivers a definitive resource for IP professionals, tech transfer execs, financial experts, and attorneys. Written by Nancy Fannon, owner of ... http://www.ipmarketingadvisor.com/content/2009/12/29/comprehensive-guide-to-valuing-and-calculating-damages-in-infringement-cases/ The benefits of becoming a "thought leader" are clear: Prospects will prefer you; you will be recognized as a central source of information; and you can dominate search engines. The question is, how do you attain that lofty position? One of the most effective ways is through article marketing, says ... http://www.ipmarketingadvisor.com/content/2009/12/29/article-marketing-can-create-thought-leaders/ A new report from the "Task Force on Diversifying the New York State Economy through Industry-Higher Education Partnerships," presented to Governor David Paterson, says that New York companies will likely be working more closely with local research universities in the near future. The report, which calls IP "the raw material ... http://www.ipmarketingadvisor.com/content/2009/12/22/report-recommends-%e2%80%9cflipping-the-model%e2%80%9d-to-boost-industry-university-partnerships/ Getting more out of your patent budget is more critical than ever in the current economic climate. And though these costs may seem largely outside your control, there are dozens of specific strategies you can adopt to significantly reduce your legal bills while improving overall patent quality. Technology Transfer Tactics' ... http://www.ipmarketingadvisor.com/content/2009/12/22/attorneys-to-reveal-strategies-for-slashing-patent-prosecution-costs/ Want to draw attention to your work, your university, and the incredible potential of your field of research? Create a clever video that "goes viral" on the web -- it might even end up on CNN. That's what Dr David Cox, a member of the Quantum Detection group at the ... http://www.ipmarketingadvisor.com/content/2009/12/22/%e2%80%98frosty-the-nanoman%e2%80%99-draws-worldwide-attention/ In many respects the marketing of IP is a "numbers" game; the more technology you market (assuming you have vetted it properly), the greater your chances of success. One way to boost those numbers is to increase disclosures, and Richard Kordal, PhD, director of the Louisiana Tech Department of ... http://www.ipmarketingadvisor.com/content/2009/12/22/internal-marketing-efforts-pay-off-in-more-disclosures/ If you're looking to hire an ad or PR agency to pitchy your IP, the good news is it's a buyer's market, says James T. Berger, head of Evanston, IL-based James T. Berger/Market Strategies, and managing editor of The Wiglaf Journal. However, he adds, the old adage "buyer beware" has ... http://www.ipmarketingadvisor.com/content/2009/12/22/it%e2%80%99s-a-buyer%e2%80%99s-market-for-ad-agencies-but-beware-the-pitfalls/ They may not work with X-Box, Wii, or PlayStation and the entertainment value is definitely not a selling point, but three great software tools specifically designed to assist tech transfer and licensing professionals may be just the ticket for last minute TTO stocking stuffers. All three are offered at discounted ... http://www.ipmarketingadvisor.com/content/2009/12/22/three-affordable-software-tools-for-tech-transfer-and-licensing-professionals/ You may think you've had a successful online marketing campaign, but unless you track and measure results you'll never know for sure, says Screen Pilot, a Charlotte, NC-based digital marketing and technology firm. If you don't have analysts to decipher your web marketing results, they say, there are five easy ... http://www.ipmarketingadvisor.com/content/2009/12/22/firm-shows-how-to-improve-tracking-of-online-marketing/ Recruiter: Domini Clark (domini.clark@inl.gov) Battelle Energy Alliance, Idaho National Laboratory (www.INL.gov), is involved with a major growth phase and we are currently looking for a talented Commercialization Manager supporting our Nuclear Science and Technology Directorate, contributing to the advancement of our mission in research science and national defense. With 3,500 ... http://www.ipmarketingadvisor.com/content/2009/12/21/commercialization-manager-nuclear-science-technology/ TAEUS International Corporation of Colorado Springs, CO, has launched TAEUS IPortalware -- an enterprise-grade content management system specifically designed to manage IP-related websites. The product is intended for university technology transfer offices, corporate IP departments, IP brokers, and government laboratories. "IPortalware improves the communication between IP departments and potential licensees ... http://www.ipmarketingadvisor.com/content/2009/12/15/taeus-launches-content-management-system-for-ip-websites/ Through a new partnership with ktMINE, 2Market Information, parent company of IP Marketing E-News, is offering hands-on access to the world's most comprehensive source of royalty rate data, full-text license agreements, and detailed agreement summaries. ktMINE is an online, interactive IP database that allows you to quickly find true market ... http://www.ipmarketingadvisor.com/content/2009/12/15/web-based-tool-brings-searchable-access-to-more-than-6000-license-agreements/ Hopefully, your university or startup will never be in media crisis mode, but if it does come under heavy media scrutiny it's important to know how to respond when reporters come calling. David Brimm, President of BrimmComm, a public relations agency based in the Chicago area, offers these five tips for ... http://www.ipmarketingadvisor.com/content/2009/12/15/%e2%80%98crisis-pr%e2%80%99-requires-media-savvy/ A consortium of universities has joined forces to create what is envisioned as a nationwide -- and ultimately worldwide -- network to link university researchers. Such a network, they believe, will enhance opportunities for collaboration, improve the chances of obtaining grants, and open up additional commercialization pathways. Although some have ... http://www.ipmarketingadvisor.com/content/2009/12/15/universities-building-nationwide-network-to-link-researchers/ We've all heard the expression, "You only have one chance to make a first impression." While you may be lucky enough to have more than one chance to succeed with a start-up, things will clearly go more smoothly if you avoid the most common pitfalls new company managers fall prey ... http://www.ipmarketingadvisor.com/content/2009/12/15/4-pitfalls-your-start-up-must-avoid/ On January 27, serial inventor and innovation expert Nicholas Webb will headline a distance learning event you won't want to miss: "Shrink Wrap" Your University's Technologies for Industry: Packaging Your Innovations to Minimize Corporate Risk and Extract Optimum Licensing Value. He'll show participants how to present IP with a solid, ... http://www.ipmarketingadvisor.com/content/2009/12/15/learn-how-to-%e2%80%9cshrink-wrap%e2%80%9d-university-technologies-for-licensees/ Could Dubai be the global equivalent of Silicon Valley? Tom Gara, business columnist for The National, an English-language daily in the United Arab Emirates, thinks so. Dubai should transform itself into a Mecca for international inventors and entrepreneurs, and should market itself as such, Gara argues. "Dubai could make ... http://www.ipmarketingadvisor.com/content/2009/12/15/dubai-a-global-hub-for-start-ups/