Intellectual Property Marketing Advisor monthly newsletter was launched in September 2008 by 2Market Information, Inc, a privately held national science and business publishing company headquartered in Atlanta, Ga. The founder, President and Publisher is David Schwartz.
Our mission is to help our readers translate the incredible talent of their researchers, and the millions their organization receives in research funding, into commercial licenses and products that will bring critical returns on those investments. And those returns extend beyond dollars and cents to meeting the expectations of grant organizations, administrators, legislators, donors, and your own mission to leverage your IP into regional economic development and societal good.
Reading each issue of Intellectual Property Marketing Advisor is like having an in-depth monthly session with an expert IP marketing consultant, but at a tiny fraction of the cost. We dig out proven techniques, how-to case studies, practical tips, and best practices used by top marketers — and give you the details so you can adapt and use these ideas and tactics immediately in your own organization’s marketing efforts. We cover the entire spectrum of marketing challenges and opportunities, so you can use every appropriate channel and activity to find licensees for more or your innovations, and ultimately close more deals.
Intellectual Property Marketing Advisor is independent and unbiased. It is not affiliated with any organization, government agency, or foundation, or with any vendor or supplier. It is entirely funded by subscription revenue, and accepts no advertising.
The aim is to present practical, useful information on topics related to technology transfer and IP marketing, but not covered in more general medical, business, or financial publications or Web sites. Hence, Intellectual Property Marketing Advisor does not compete with such information sources. Instead it provides in-depth case studies and “how to” solutions. These include “best practices,” expert marketing strategies, proven-effective PR tactics, internal marketing ideas, and detailed coverage of the full spectrum of other marketing-related challenges specific to laboratories, universities, government agencies, venture capitalists, and others with a stake in the successful commercialization of innovations.
Its content consists of articles gathered by reporters and editors who interview experts worldwide from all pertinent disciplines. Occasional columnists appear, as do answers to reader questions. A multidisciplinary editorial advisory board serves as a resource for the editor, providing suggestions for topics and interviews.