This audioconference is sponored by Flintbox Innovation Network

The beauty of creative works and other low-tech IP is that it typically arrives as a finished product and can be immediately licensed and monetized. These ready-for-market assets are unlike the many technology innovations that often require years of further research, complex negotiations, and risk associated with technical failures or start-up financing. And while no one product is likely to be a bonanza on its own, a solid collection can add up to a big increase in royalty revenues for your office.

But getting these revenues flowing and dealing with the differences between creative works and patent-dependent high-tech innovations takes know-how and a different set of commercialization strategies. When you attend this nuts-and-bolts session, you’ll learn from two tech transfer veterans who’ve discovered the “low-tech gold” and developed it into a key part of their IP portfolios. You’ll find out how they did it, and how you can emulate their success in your institution.

Here’s what you’ll learn in this practical, revenue-building session:

* Reaching out to faculty and building a creative works portfolio
* Finding a place and the personnel for creative works — in the TTO or a separate office
* IP protection: copyrights, trademarks, and more
* Identifying potential licensees and marketing to the publishing industry
* Creative works licensing tips — typical terms and common pitfalls
* “Click-through” instant licenses
* Potential of in-house sales and distribution
* and much, much more!

MEET YOUR FACULTY

Jerry McGuire is director of the Office of Technology Transfer for the University of North Carolina at Greensboro. He has over 30 years experience in technology commercialization with both industrial and university technologies. He joined UNCG as the first director of the OTT in April 2002 and built a successful tech transfer operation from the ground up. He served previously as the director of tech transfer at the University at Buffalo, part of the State University of New York system. At UB/SUNY, he reengineered the technology transfer office and its practices, leading to significant increases in successful commercialization of university technologies. For more than a quarter century Mr. McGuire was part of and eventually head of corporate international marketing and licensing at Westinghouse Electric Corporation. He was responsible for a portfolio of 150 licensees in 43 countries with royalty revenues in excess of $170 million annually.

Giovanni Tata, PhD, is Director of the Creative Works Office at Brigham Young University. Dr. Tata launched the office — which is a separate entity working alongside the university’s tech transfer office — 12 years ago and has built it into a licensing and sales engine generating over $1 million in annual revenues. Prior to joining BYU, Dr. Tata was the Chairman and founder of Taras Development Corporation and President of Transoft International, Inc. He received his Ph.D. from the University of Utah.

WHO SHOULD LISTEN

Technology transfer managers and professionals, IP marketers, licensing specialists, arts and sciences deans and department heads, IP consultants and attorneys, and others interesting in commercializing university creative works.